Write for Us PPC: PPC Blog Guest Post Guidelines

Most PPC pitches repeat the same best practice checklist. What this blog wants is the working view: how a specialist found the wasted clicks in a small business account, what changed when a campaign moved to a different bidding approach, how an agency explains results to a client who only cares about enquiries.

My readers are business owners, founders and freelancers, and many of them run their own ads or manage the people who do. They already read my guides to the Google Ads account health checklist and ad copy that improves PPC returns. A PPC post has to help them get more from search and social ads without wasting clicks.

60-second PPC guest post check

A strong submission can answer yes to all five points:

• Do you run or audit PPC accounts yourself
• Can you share a real account change with what happened and why
• Does your opening answer the reader's question in the first two lines
• Would a small business owner running their own ads know what to change
• Have you removed any sales pitch for one agency, tool or course

Read the guidelines and submit your guest post.

What we publish

• Google Ads and Microsoft Ads for small businesses
• Keywords, match types and negative keywords in practice
• Ad copy and landing pages that convert
• Bidding approaches explained with real results
• Conversion tracking that people trust
• Meta and LinkedIn ads for lead generation
• Auditing an account someone else built
• Reporting PPC results to clients and bosses

If your post could be published on any PPC site with the logo swapped, it is not for us.

What we look for in PPC posts

These are the PPC topics that land, and the version of each that gets turned down.

Topic	What gets accepted	What gets declined
Search terms	The wasted terms you found and how you fixed them	A generic list of match type rules
Ad copy	Before and after ads with what changed	Templates with no results
Bidding	A real move between approaches and the outcome	Platform documentation reworded
Tracking	How you set up and checked conversions	Screenshots with no explanation
Agencies	How you report results clients understand	An advert for your agency

What we don't accept

• Generic best practice lists
• Screenshots with no explanation of what changed
• Posts written to sell one agency, tool or course
• Thin posts under 800 words with no first hand experience
• Previously published posts republished from another site

What you get

• Your article in front of an engaged audience of business owners, marketers and founders
• One relevant, contextual link back to your own site
• A byline and the credibility of an established, high-traffic blog
• Editorial help to make the piece as strong as it can be before it goes live

How to submit

Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.

What a strong PPC pitch looks like

A weak pitch says "I want to write about tips for better Google Ads campaigns." A strong one says "I audit Google Ads accounts for trades businesses, and I want to show the five search terms that kept wasting clicks in almost every account, how I found them, and the negative keyword list that fixed it." One is a brochure. The other is worth reading.

The angles that get accepted fastest

• Finding wasted clicks in a small business account
• Negative keywords that trades businesses need
• Landing page changes that lifted conversions
• Moving to a different bidding approach and what happened
• Setting up conversion tracking you can trust
• Social ads for local lead generation
• Auditing an account you inherited
• Explaining PPC results to a client

Looking for more places to pitch? The sites that accept guest posts page helps you build a shortlist, and these guest post examples show what editors say yes to.

Frequently asked questions

Does Lilach Bullock accept PPC guest posts?

Yes. PPC guest posts are welcome from PPC specialists, Google Ads and Microsoft Ads managers, social ads buyers and agency owners who can share real account lessons. We publish practical articles and decline generic checklists and agency promotion.

What PPC topics do you accept?

Google Ads and Microsoft Ads for small businesses, keywords and negatives, ad copy and landing pages, bidding, conversion tracking, social ads for leads, account audits and reporting. The common thread is a real change to a real account.

How long should a guest post be?

Most accepted posts run between 1,200 and 2,000 words. Length matters less than usefulness: a tight 1,200 word post with one clear lesson beats a 3,000 word overview every time. Use short paragraphs, clear subheadings and at least one real example.

Can I include a link back to my own site?

One contextual link back to your own site is fine when it is relevant and helps the reader. Posts written purely to build a backlink with no real value for the reader are not published.

Do you accept previously published content?

No. Every submission must be original and not published anywhere else first, including your own blog, Medium, LinkedIn or a guest slot on another site. Republished or lightly reworded content gets declined, and we check before anything goes live.

Can I use AI tools to help write my guest post?

You can use AI to help with research or tidying your draft, but the experience, examples and opinions must be yours. Posts that read like generic AI output, with no first-hand detail, are declined.

Do you accept sponsored or commercial partnerships?

Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a brand or agency wanting to work together rather than pitch an article, say so in the contact form and you will get the right details back.

How long does a decision take?

We aim to come back to you within a few working days. If the pitch is specific and clearly written, with the result in the first line, the decision is much faster.

Do you edit guest posts before they go live?

Yes. Every accepted post gets an editorial pass for clarity, structure and accuracy, and you may be asked for an extra example or a missing number. The aim is to make your piece as useful as it can be, not to change your voice.

Can I pitch more than one idea?

Yes, but send them one at a time or as a short numbered list with one line each. The strongest pitch goes first, and a single clear idea with a real result almost always beats several vague ones.

How do I submit a PPC guest post?

Send your pitch through the contact form with the topic, the specific result or lesson you will cover, and a line on your own experience running or auditing ad accounts. One idea per pitch works best, and you will hear back before you write the full draft.

Related pages in the write for us family: sales write for us, outsourcing write for us.