- Consultant CRM options at a glance
- Ten client trackers for independent consultants
- What a solo consultant needs from a client tracker
- Lightweight CRM or all-in-one practice tool: how to decide
- Keeping client details safe in a consultant's CRM
- Questions to ask before you choose a consultant CRM
- Why a smaller consultant CRM can be a sensible choice
- Trying out your shortlist of consultant CRMs
- Frequently asked questions
A good CRM for a consultant should keep a clear pipeline, remind you to follow up and keep notes with each contact. Check how it logs email and what the free option covers. This page lists ten options in no particular order, then covers how to choose and what to ask first.
Most consultants don't need a big sales system. What you do need is a reliable record of who you've spoken to, what you promised and when you said you'd follow up. The leads that slip away are rarely the ones you've lost to a rival. They're the ones who went quiet after a first call because nobody picked the conversation back up.
Here's a list of ten systems that consultants use to keep track of leads and clients, in no particular order, sorted alphabetically. Some are familiar names and the rest are smaller or more specialised. I've taken every description from each tool's own website, so check the current details on each site before you move client data. If you're weighing up where else software can help a service business, my guide to AI for service businesses is a good companion read.
Consultant CRM options at a glance
In the free plan column, Yes means the tool's own site describes a permanent free plan or edition. Trial only means a free trial but no ongoing free plan. Free plans usually cap users, contacts or features, so check that your own client list fits inside them.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| 17hats | Small business suite | Quotes, contracts, invoices and leads | Trial only |
| Bigin | Light CRM | A simple pipeline for a small client list | Yes |
| Bonsai | Client management suite | Proposals, contracts and client pipeline | Trial only |
| Capsule | Relationship CRM | Contacts, notes and a simple pipeline | Yes |
| Dubsado | Client workflow system | Forms, workflows and contracts for onboarding | Trial only |
| HoneyBook | Client flow platform | Proposals, invoices and bookings in one flow | Trial only |
| Less Annoying CRM | Simple CRM | Contacts, follow-ups and shared notes | Trial only |
| Moxie | Freelance business platform | Clients, projects and invoices together | Trial only |
| Plutio | All-in-one business tool | Projects, CRM and a client portal | Trial only |
| Streak | CRM inside Gmail | Pipelines that live in your inbox | Yes |
Ten client trackers for independent consultants
17hats
Best for: Solo consultants who want leads, quotes, contracts and scheduling handled in one tidy system.
Bigin
Best for: Independent consultants who want a straightforward pipeline without the weight of a full sales CRM.
Bonsai
Best for: Freelance and consulting practices that want proposals, contracts and a client pipeline in one place.
Capsule
Best for: Consultants who want a clean contact history and a small pipeline they can keep up to date.
Dubsado
Best for: Consultants who onboard clients the same way each time and want forms and workflows to do it.
HoneyBook
Best for: Service providers who want enquiry, proposal, contract and payment to flow in a single place.
Less Annoying CRM
Best for: Small practices who want contacts and follow-up reminders without a long set-up.
Moxie
Best for: Independent consultants who want client records, projects and invoices connected from the start.
Plutio
Best for: Consultants who like having projects, a CRM and a client portal inside one workspace.
Streak
Best for: Consultants who already work from Gmail and want a pipeline that sits alongside their email.
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What a solo consultant needs from a client tracker
A consulting practice runs on relationships and on trust. The software should remind you to be a good correspondent, not turn you into a salesperson.
- A clear pipeline. Enquiry, discovery call, proposal, agreed and active are typical stages. You should be able to rename them.
- Follow-up reminders. The main job is making sure no warm lead goes quiet by accident.
- Notes that stay with the contact. What they said on the last call is gold when you ring them again.
- Proposals and contracts. Some systems include these. Others leave you to attach documents.
- Email and calendar fit. It helps if conversations are logged without extra typing.
- Room to grow. If you hire an associate later, check you can add a user without starting over.
Lightweight CRM or all-in-one practice tool: how to decide
- Mostly referrals usually means a lightweight contact manager with reminders is plenty.
- Regular new enquiries calls for a clear pipeline view so you can see what's stuck.
- Repeatable onboarding suits a workflow tool with forms, contracts and automatic reminders.
- Project-based work may suit a suite where the client record, project and invoice are connected.
- Gmail-first people often prefer a pipeline that lives inside their inbox.
If you coach as well as consult, my notes on automation for coaches and consultants cover which routine jobs are worth handing over.
Keeping client details safe in a consultant's CRM
Client records can include names, emails, notes on their business and sometimes sensitive discussions. In the UK, UK GDPR and PECR apply to how you store them and send marketing, and in the US rules such as CAN-SPAM apply to email. Ask each provider where data is stored, how you can export it and whether notes can be locked down. This is general information, not legal advice, so check the official guidance for your own situation.
Questions to ask before you choose a consultant CRM
- Does the free option cover enough clients and contacts for my practice?
- Can I set automatic follow-up reminders after a call?
- Will it log my emails, or do I paste them in?
- Can I attach proposals and signed contracts to the client record?
- What happens to my data if I stop using it?
- Is it simple enough that I'll still use it in a busy month?
Why a smaller consultant CRM can be a sensible choice
Smaller tools are usually quicker to learn, and the gentle ones don't ask you to enter twenty fields before you can save a contact. Several were built for freelancers and service providers, so the wording matches how you work. Before you commit, check the product is still being updated, read how it handles exports and try it with a handful of real clients.
Do you make a CRM or client management tool for consultants? Tool makers can ask to be considered for a featured place on this list.
Trying out your shortlist of consultant CRMs
Pick two or three, then add the same five live clients and two open enquiries to each. Set a follow-up reminder and see how it feels to use on a quiet Friday afternoon. Keep the one you'd happily open every day and note anything you'd like to ask the maker.
Frequently asked questions
Do consultants need a CRM?
Not on day one, but once you're juggling several leads and clients, a simple record of conversations and follow-ups saves time and stops warm leads slipping away.
What's the simplest way to start tracking clients?
Pick a tool with a basic pipeline and reminders, add your current clients and open enquiries, and stick to one place for notes. Keeping it light matters more than having every feature.
Is there a free CRM for consultants?
Some tools have a permanent free plan with limits on contacts or users, and others offer a free trial instead. Check what's included before you rely on one.
Can a CRM also handle proposals and invoices?
Some do, especially the all-in-one tools made for freelancers and service providers. Others focus on contacts and pipelines only, so check which suits you.
What data rules apply to client records?
In the UK, UK GDPR and PECR apply, and US email marketing falls under rules such as CAN-SPAM. This isn't legal advice, so check the official guidance for your own situation.

