- Quiz makers compared at a glance
- Ten quiz makers for business, training and learning
- Choosing a quiz maker for your purpose
- Quizzes for marketing: what to think about
- A note on quiz data and consent
- Questions to ask before you build a quiz
- Why a smaller quiz maker can be a smart pick
- Trying out your shortlist of quiz makers
- Frequently asked questions
A good quiz maker should suit your purpose, whether that's a scored test, a live game or a lead-generating quiz. Check how it stores results, what the free option covers and whether you can embed it. This page lists ten tools in no particular order, then covers how to choose and what to ask first.
A good quiz does three things at once. It gets people to take part, it tells them something useful and, for a business, it shows you what they care about. A bad one is a dull list of questions with a result nobody remembers. The tool you pick won't write good questions for you, but it will decide how simple the build feels, share and learn from them.
Here's a list of ten quiz makers, in no particular order, sorted alphabetically. Three are familiar names and the rest are smaller or more specialised. I've taken every description from each tool's own website, so check the current details on each before you build anything. If you want to use a quiz to attract new customers, my guide to generating leads with interactive content covers the thinking behind it.
Quiz makers compared at a glance
In the free plan column, Yes means the tool's own site describes a free plan or free use you can try, usually with limits on responses, features or branding. Trial only means a free trial but no ongoing free plan. Some tools suit classrooms, others suit marketing, so the table says what each is best at.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Interact | Lead-generation quizzes | Personality and scored quizzes for leads | Yes |
| Jotform | Form builder with quizzes | Scored quizzes inside a form tool | Yes |
| Kahoot | Live learning games | Live quiz games for groups | Yes |
| Mentimeter | Audience engagement | Quizzes inside presentations | Yes |
| Opinion Stage | Quizzes, polls and surveys | Marketing quizzes with lead capture | Yes |
| Outgrow | Interactive content | Calculators, quizzes and assessments | Trial only |
| Quiz and Survey Master | WordPress plugin | Quizzes and surveys on a WordPress site | Yes |
| Quizgecko | AI study quizzes | Turning your notes into questions | Yes |
| Riddle | Publisher quiz tool | Quizzes, polls and lists for websites | Trial only |
| Testmoz | Simple test generator | Plain tests with quick set-up | Yes |
Ten quiz makers for business, training and learning
Interact
Best for: Coaches and small businesses who want a quiz that collects email addresses and sorts people into results.
Jotform
Best for: Owners who already use forms and want graded quizzes, results emails and many integrations in one place.
Kahoot
Best for: Trainers and teachers who want a lively game that groups can join from their phones.
Mentimeter
Best for: Speakers and trainers who want polls and quizzes running live while they present.
Opinion Stage
Best for: Small businesses who want branded quizzes, polls and forms that collect leads from one dashboard.
Outgrow
Best for: Marketers who want quizzes, calculators and assessments that bring in qualified enquiries.
Quiz and Survey Master
Best for: WordPress owners who want to run quizzes and surveys on their own site without another service.
Quizgecko
Best for: Students, teachers and trainers who want questions made from their own material.
Riddle
Best for: Publishers and brands who want polished, embeddable quizzes and content formats for their site.
Testmoz
Best for: Teachers and trainers who want a no-frills tool for tests that students can take online.
Choosing a quiz maker for your purpose
Start with why you're making the quiz. The same tool rarely suits a classroom test and a lead magnet.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
- Scored tests. If you're checking knowledge, look for right and wrong answers, results by person and a way to stop people seeing the answers early.
- Personality quizzes. For marketing, you want results that sort people into groups and a way to follow up with each group.
- Live games. For events and training, look for tools where people join from their phones and see a leaderboard.
- Lead capture. If the quiz should collect email addresses, check how contacts are stored and whether they can go to your email tool.
- Branding. Look for your own colours, logo and a way to remove the maker's name on higher tiers.
- Embedding. Check the quiz can sit on your own website or be shared as a link.
Quizzes for marketing: what to think about
A marketing quiz works when it's short, fun and gives people a result they want to share. Aim for a handful of questions, make each result useful and ask for an email address only after the person has seen a taste of their answer. Keep the tone friendly and avoid anything that feels like a test they could fail.
If you'd like a simple example of an interactive tool that brings in enquiries, my guide to building a lead magnet calculator shows the idea from another angle.
A note on quiz data and consent
Quizzes often collect names, email addresses and answers that reveal personal details. Tell people what you'll do with their data before they submit it, link to your privacy policy and don't collect more than you need. If your audience is in the UK or EU, UK GDPR or EU rules and PECR for marketing emails may apply. This is general information, not legal advice, so check the official guidance for your own situation.
Questions to ask before you build a quiz
- Is this a test, a game or a lead magnet?
- How many people can take it on the free option?
- Where do results and email addresses go?
- Can I remove the maker's branding?
- Does it work well on a phone?
- Can I export results if I move to another tool?
If your quiz needs a more general form builder behind it, my comparison of form builders may help.
Why a smaller quiz maker can be a smart pick
Smaller quiz tools often focus on one job, such as lead-generating quizzes, classroom tests or quizzes for publishers, so there's less to wade through. Some respond quickly to questions and build in what their users ask for. Before you commit, try a short quiz on the free option, look at how results are shown and check that your data can leave if you do.
Do you make a quiz maker or assessment tool? Tool makers can ask to be considered for a featured place on this list.
Trying out your shortlist of quiz makers
Choose two and build the same five-question quiz in each. Share it with a friend or colleague on a phone, then look at what you see afterwards. Keep the one that felt smoothest for the person taking it and clearest for you, and note any questions for the maker.
Frequently asked questions
What is a quiz maker?
It's a tool for building quizzes, tests or games that people answer online. Some score the answers, some sort people into groups and some run live for a room.
Can I make a quiz for free?
Many tools describe a free plan or free use, often with limits on responses, features or branding. Check each site's current details before you build.
How many questions should a quiz have?
Short quizzes tend to get finished more often. A handful of well-chosen questions is usually plenty for marketing, while a test may need more.
Can a quiz help me get leads?
It can, if the result is useful and the person is told clearly why you're asking for their email address. Keep to the data you need and follow the privacy rules that apply to you.
Can I add a quiz to my own website?
Most tools give you an embed code or a link. A WordPress plugin can run the quiz directly on your site, so check what each tool supports.

