Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

Best Quiz Makers (2026): 10 Tools Compared

A good quiz maker should suit your purpose, whether that's a scored test, a live game or a lead-generating quiz. Check how it stores results, what the free option covers and whether you can embed it. This page lists ten tools in no particular order, then covers how to choose and what to ask first.

A good quiz does three things at once. It gets people to take part, it tells them something useful and, for a business, it shows you what they care about. A bad one is a dull list of questions with a result nobody remembers. The tool you pick won't write good questions for you, but it will decide how simple the build feels, share and learn from them.

Here's a list of ten quiz makers, in no particular order, sorted alphabetically. Three are familiar names and the rest are smaller or more specialised. I've taken every description from each tool's own website, so check the current details on each before you build anything. If you want to use a quiz to attract new customers, my guide to generating leads with interactive content covers the thinking behind it.

Quiz makers compared at a glance

In the free plan column, Yes means the tool's own site describes a free plan or free use you can try, usually with limits on responses, features or branding. Trial only means a free trial but no ongoing free plan. Some tools suit classrooms, others suit marketing, so the table says what each is best at.

ToolTypeGood forFree plan
InteractLead-generation quizzesPersonality and scored quizzes for leadsYes
JotformForm builder with quizzesScored quizzes inside a form toolYes
KahootLive learning gamesLive quiz games for groupsYes
MentimeterAudience engagementQuizzes inside presentationsYes
Opinion StageQuizzes, polls and surveysMarketing quizzes with lead captureYes
OutgrowInteractive contentCalculators, quizzes and assessmentsTrial only
Quiz and Survey MasterWordPress pluginQuizzes and surveys on a WordPress siteYes
QuizgeckoAI study quizzesTurning your notes into questionsYes
RiddlePublisher quiz toolQuizzes, polls and lists for websitesTrial only
TestmozSimple test generatorPlain tests with quick set-upYes

Ten quiz makers for business, training and learning

Interact

Best for: Coaches and small businesses who want a quiz that collects email addresses and sorts people into results.

Jotform

Best for: Owners who already use forms and want graded quizzes, results emails and many integrations in one place.

Kahoot

Best for: Trainers and teachers who want a lively game that groups can join from their phones.

Mentimeter

Best for: Speakers and trainers who want polls and quizzes running live while they present.

Opinion Stage

Best for: Small businesses who want branded quizzes, polls and forms that collect leads from one dashboard.

Outgrow

Best for: Marketers who want quizzes, calculators and assessments that bring in qualified enquiries.

Quiz and Survey Master

Best for: WordPress owners who want to run quizzes and surveys on their own site without another service.

Quizgecko

Best for: Students, teachers and trainers who want questions made from their own material.

Riddle

Best for: Publishers and brands who want polished, embeddable quizzes and content formats for their site.

Testmoz

Best for: Teachers and trainers who want a no-frills tool for tests that students can take online.

Choosing a quiz maker for your purpose

Start with why you're making the quiz. The same tool rarely suits a classroom test and a lead magnet.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

  • Scored tests. If you're checking knowledge, look for right and wrong answers, results by person and a way to stop people seeing the answers early.
  • Personality quizzes. For marketing, you want results that sort people into groups and a way to follow up with each group.
  • Live games. For events and training, look for tools where people join from their phones and see a leaderboard.
  • Lead capture. If the quiz should collect email addresses, check how contacts are stored and whether they can go to your email tool.
  • Branding. Look for your own colours, logo and a way to remove the maker's name on higher tiers.
  • Embedding. Check the quiz can sit on your own website or be shared as a link.

Quizzes for marketing: what to think about

A marketing quiz works when it's short, fun and gives people a result they want to share. Aim for a handful of questions, make each result useful and ask for an email address only after the person has seen a taste of their answer. Keep the tone friendly and avoid anything that feels like a test they could fail.

If you'd like a simple example of an interactive tool that brings in enquiries, my guide to building a lead magnet calculator shows the idea from another angle.

Quizzes often collect names, email addresses and answers that reveal personal details. Tell people what you'll do with their data before they submit it, link to your privacy policy and don't collect more than you need. If your audience is in the UK or EU, UK GDPR or EU rules and PECR for marketing emails may apply. This is general information, not legal advice, so check the official guidance for your own situation.

Questions to ask before you build a quiz

  • Is this a test, a game or a lead magnet?
  • How many people can take it on the free option?
  • Where do results and email addresses go?
  • Can I remove the maker's branding?
  • Does it work well on a phone?
  • Can I export results if I move to another tool?

If your quiz needs a more general form builder behind it, my comparison of form builders may help.

Why a smaller quiz maker can be a smart pick

Smaller quiz tools often focus on one job, such as lead-generating quizzes, classroom tests or quizzes for publishers, so there's less to wade through. Some respond quickly to questions and build in what their users ask for. Before you commit, try a short quiz on the free option, look at how results are shown and check that your data can leave if you do.

Do you make a quiz maker or assessment tool? Tool makers can ask to be considered for a featured place on this list.

Trying out your shortlist of quiz makers

Choose two and build the same five-question quiz in each. Share it with a friend or colleague on a phone, then look at what you see afterwards. Keep the one that felt smoothest for the person taking it and clearest for you, and note any questions for the maker.

Frequently asked questions

What is a quiz maker?

It's a tool for building quizzes, tests or games that people answer online. Some score the answers, some sort people into groups and some run live for a room.

Can I make a quiz for free?

Many tools describe a free plan or free use, often with limits on responses, features or branding. Check each site's current details before you build.

How many questions should a quiz have?

Short quizzes tend to get finished more often. A handful of well-chosen questions is usually plenty for marketing, while a test may need more.

Can a quiz help me get leads?

It can, if the result is useful and the person is told clearly why you're asking for their email address. Keep to the data you need and follow the privacy rules that apply to you.

Can I add a quiz to my own website?

Most tools give you an embed code or a link. A WordPress plugin can run the quiz directly on your site, so check what each tool supports.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.