Crazy Egg Alternatives (2026): 10 Tools Compared

Crazy Egg is a website optimisation tool known for heatmaps, visitor recordings and A/B testing. If you're weighing your options, perhaps because you want a different mix of features or a different way of testing pages, there's a good number of other tools worth a look.

This is a list of ten Crazy Egg alternatives in no particular order, sorted alphabetically. A few are household names and most are smaller or more specialised. I've drawn each description from the tool's own website, so check current details there before you commit. If you'd like context on page testing first, my comparison of A/B testing tools is a good companion.

Crazy Egg alternatives at a glance

In the free plan column, Yes means the tool's own site describes a way to keep using it without a time limit. Trial only means a free trial but no ongoing free plan. Details change, so check before you start.

Tool	Type	Good for	Free plan
Contentsquare	Experience analytics	Replays and heatmaps in one platform	Yes
Convert Experiences	Testing platform	Running A/B tests on your pages	Trial only
FullSession	Replay and heatmaps	Replays, maps and funnels	Yes
Inspectlet	Recordings and heatmaps	Recordings, heatmaps and form checks	Yes
Lucky Orange	Behaviour toolkit	Heatmaps, recordings and live chat	Trial only
Microsoft Clarity	Free behaviour analytics	Click maps and recordings with no session caps	Yes
Mouseflow	Behaviour analytics	Recordings, heatmaps and feedback	Yes
Plerdy	Conversion toolkit	Heatmaps, recordings and page tests	Trial only
PostHog	Product analytics	Heatmaps, replay and experiments	Yes
Zoho PageSense	Optimisation suite	Click maps, recordings and A/B tests	Yes

Ten heatmap and A/B testing tools to weigh against Crazy Egg

Contentsquare

Best for: Businesses who want visitor replays, heatmaps and journey views from a long-established analytics vendor.

Convert Experiences

Best for: Marketers whose main job is testing page changes with a dedicated testing platform.

FullSession

Best for: Small teams who want heatmaps, recordings and funnel views with a monthly session allowance.

Inspectlet

Best for: Site owners who want recordings and heatmaps plus page tests in one tool.

Lucky Orange

Best for: Owners who want heatmaps, recordings and a way to chat with visitors.

Microsoft Clarity

Best for: Anyone who wants heatmaps and recordings at no charge before deciding on anything bigger.

Mouseflow

Best for: Shops and lead sites that want heatmaps with funnels and visitor feedback forms.

Plerdy

Best for: Marketers who want heatmaps and page tests alongside pop-ups and event tracking.

PostHog

Best for: Software teams who want heatmaps, replays and experiments alongside product analytics.

Zoho PageSense

Best for: Small businesses already using Zoho who want heatmaps and page tests in one suite.

Heatmaps and A/B testing: which job do you need done

Heatmaps show you where visitors click and scroll. A/B testing shows you which version of a page works better. They answer different questions, and some tools only do one of them, so you'll want to know which you need.

• You don't know what's wrong. Start with heatmaps and recordings to find where people stall.
• You have a specific idea. Use a testing tool to compare your current page with a changed version.
• You have very few visitors. Tests take a long time to give a clear answer, so observation may help more.
• You have lots of visitors. Testing becomes practical and a dedicated platform may pay its way in learning.

How much traffic you need before A/B testing helps

A test needs enough visitors and enough conversions on each version before the result means much. If your page only gets a trickle of visits, a test can run for months and it still won't be conclusive. In that case, watch recordings, fix obvious problems and measure the change over time instead. My piece on why landing pages matter for conversions is a useful place to decide which page deserves attention first.

Questions to ask before replacing a heatmap and testing tool

1. Which of your current reports do you open every month?
2. Does the new tool let you export or keep your old reports?
3. How does it handle the flicker some testing scripts cause as pages load?
4. Can you mask personal data in recordings?
5. Does a free plan or trial let you test it on a real page?

Testing mistakes that waste time on any conversion tool

• Changing several things at once, then not knowing which one made the difference.
• Stopping a test the moment one version looks ahead.
• Testing pages that hardly anyone visits.
• Ignoring mobile visitors, who often behave differently from desktop ones.
• Skipping a note of what you learned, so the same test is run twice.

Reading click, scroll and movement heatmaps on your pages

A click heatmap shows what people press, including things that aren't links. If visitors keep clicking a picture or a heading, they probably expect it to do something. A scroll heatmap shows how far down the page people get, which tells you where to place your most important message.

• Click maps reveal buttons that are ignored and elements that get pressed by mistake.
• Scroll maps show where attention fades, so your key content isn't buried.
• Movement maps hint at what people read, though they're a rougher guide than clicks.
• Mobile and desktop views should be compared separately, since layouts differ.

Treat each map as a clue, because it's only part of the story, not a final answer. Pair it with a few recordings before you redesign anything.

Why a smaller conversion optimisation tool can be a good fit

Smaller tools often cover the few jobs you need and answer questions quickly. You may find a calmer screen and an easier set-up. See when the product was last updated, read its help pages, and start with a single page. For a wider list of ideas, my list of tools for improving website conversions may help.

Do you make a heatmap or website testing tool? Tool makers can ask to be considered for a featured place on this list.

A short checklist before you move your heatmap and testing work

Pick two tools that suit your traffic and your skills, and don't try everything at once. Run each on one important page for a few weeks and compare what you learn. Keep the one that leads to a clear change you can make, not the one with the longest menu.

Frequently asked questions

What does a heatmap show?

It shows where visitors click, move or scroll on a page, using colour to mark busy areas. It helps you spot what gets attention and what gets missed.

What is A/B testing in simple terms?

It means showing two versions of a page to different visitors and seeing which one gets more of the action you want, such as sign-ups or purchases.

Why would someone look for a Crazy Egg alternative?

Reasons vary: a different mix of heatmaps and testing, other integrations, a different way of storing data or a different style of support. Make a list of what you use most before you compare.

Do I need A/B testing on a small website?

Not always. With few visitors, tests can take a very long time to give a clear answer, so watching recordings and fixing obvious problems may help more at first.

Can I try these tools without committing?

Many have a free plan or a free trial, and the table shows which. Read the limits before relying on one for an important page.