How to Duplicate a Page in WordPress (Built-In Methods)

If you've spent an afternoon getting one landing page just right, the last thing you want is to rebuild it from scratch for the next service, event or product. Duplicating the page gives you the layout, images and structure in seconds, so you only change the words that need changing.

WordPress gives you two built-in ways to do it. On WordPress.com there's a one-click Duplicate option. In the block editor, on any WordPress site, you can copy every block on a page and paste them into a new one. I'll walk through both using WordPress's own documentation, then the tidy-up steps that stop the copy causing problems.

Duplicating a page from the WordPress.com Pages screen

According to the WordPress.com support guide, this is the quickest route:

1. In your site's dashboard, click Pages (or Posts for a blog post).
2. Hover your mouse over the title of the page you want to copy.
3. Click the Duplicate link that appears below the page name.
4. Open the new copy and start editing.

Duplicating a page from inside the WordPress editor

If you're already editing the page, you don't need to go back to the list:

1. Click the three dots icon next to the page title.
2. Choose Duplicate from the menu.
3. Type a title for the copy in the window that appears.
4. Click the Duplicate button.

WordPress.com says the copy is saved as a draft in your page list, so nothing goes live by accident.

What the WordPress.com Duplicate option copies

Copied across	Notes
Title and content	You'll give the copy its own title
Excerpt and featured image	Change these if the new page needs its own
Categories and tags	Mainly relevant for posts
Comment and pingback status	Matches the original's settings
Likes and Sharing status	Matches the original's settings
Custom post type terms	Only if the original has them

Copying all blocks to a new WordPress page

This method works in the block editor, and it's handy when you only want the content and layout, not the settings. The WordPress.com guide gives these steps:

1. Open the page you want to copy in the editor.
2. Click the three dots menu in the top-right corner of the editor.
3. Choose Copy all blocks.
4. Create a new page.
5. Paste with right-click and Paste, or Ctrl + V on a PC or Cmd + V on a Mac.

Copy all blocks only copies the blocks to your clipboard. The featured image, categories, parent page and other settings don't come with it, so set those on the new page.

If you don't see Duplicate on a self-hosted WordPress site

The WordPress.com guide says the Duplicate option is for WordPress.com sites, or self-hosted sites with the free Jetpack plugin activated. On sites with plugins installed, it may also need switching on in Jetpack's Writing settings, under the option to duplicate any post or page in one click.

If you'd rather not add anything, the Copy all blocks method is built into the block editor and needs no extra setup.

Tidying up your duplicated WordPress page

A copied page is a perfect twin until you change it, and two identical pages can confuse visitors and search engines. Before publishing, open the settings sidebar with the gear icon in the top-right corner of the editor and work through this list:

1. Change the title so it describes the new page.
2. Edit the Slug, the last part of the URL. WordPress fills it from the title, so check it reads well.
3. Set the Parent page if the new page belongs under a different section of your site.
4. Swap the featured image if the page needs its own.
5. Rewrite the content. Even similar service pages should explain what's different about each one.
6. Leave the status as Draft until you're happy, then publish.

Your SEO settings deserve a look too. If your site uses an SEO tool, update the page title and description so they don't match the original. My guide to the SEO plugins to install first on a new WordPress site explains why those settings matter.

When duplicating a WordPress page saves the most time

• Service pages that share a layout but describe different offers.
• Event pages you run more than once.
• Location or team pages with the same structure.
• A test version of a live page, so you can try changes safely as a draft.

That last one is my favourite. Duplicate a busy page, tweak the draft, and only swap it in once you're sure. If you're newer to building pages, my beginner's guide to WordPress design and development covers the basics of the editor.

If several people edit your site, agree a simple naming habit for copies, such as adding the word Draft and your initials to the title. It saves anyone publishing the wrong version, and it makes the Pages list far easier to scan when you come back to it a few weeks later.

Cleaning up old WordPress page copies

It's easy to collect drafts called Copy of Services. Delete the ones you don't need. WordPress's documentation says items you move to the trash stay there for 30 days by default before they're permanently deleted, so you have a safety net if you bin the wrong one.

Frequently asked questions

How do I duplicate a page in WordPress?

On WordPress.com, hover over the page in your Pages list and click Duplicate, or use the three dots menu next to the title in the editor. On any block editor site, use Copy all blocks and paste into a new page.

Does duplicating a WordPress page publish it?

No. WordPress.com says the copy is saved as a draft, so you can edit it before publishing.

Why can't I see the Duplicate option?

WordPress.com's guide says it works on WordPress.com sites or self-hosted sites with Jetpack activated, and may need switching on in Jetpack's Writing settings. Copy all blocks works without it.

Does Copy all blocks copy the featured image?

No. It only copies the blocks to your clipboard, so set the featured image, parent page and other settings on the new page.

Should I change the URL of a duplicated page?

Yes. Edit the Slug in the settings sidebar so the copy has its own clear URL, and update the title and description too.