GetResponse Alternatives (2026): 10 Tools Compared

GetResponse started as an email marketing tool and has grown to include landing pages, funnels and webinars, which makes it a handy all-rounder for a lot of small businesses. If you like the idea of selling or teaching through webinars but want a lighter interface, a different automation builder or a different way to start for free, there are plenty of other routes.

Here are ten alternatives to GetResponse in no particular order, sorted alphabetically. Some are well-known names and most are smaller or more specialised. I've taken every description from each tool's own website and directory listings, so check the current details on each site before you sign up. If a page that collects sign-ups is your main need, my roundup of landing page builders covers that side in more depth.

GetResponse alternatives side by side

In the free plan column, Yes means the tool's own site shows a permanent free tier. Trial only means a free trial but no ongoing free plan. Limits change often, and webinar features in particular tend to sit on higher tiers, so check what is included before you start.

Tool	Type	Good for	Free plan
ActiveCampaign	Automation and CRM	Detailed automations tied to contact records	Trial only
AWeber	Email marketing	Email, landing pages and automation for small teams	Yes
Demio	Webinar platform	Marketing-led live and automated webinars	Trial only
Drip	Ecommerce email	Automation for online shops	Trial only
EmailOctopus	Email marketing	Straightforward newsletters, forms and automations	Yes
Livestorm	Webinar platform	Browser-based webinars and online events	Yes
MailerLite	Email marketing	Newsletters, websites and landing pages	Yes
Ontraport	Business automation	CRM, payments and email in one platform	Trial only
Sendlane	Email and SMS	Messaging automation for online stores	Trial only
Systeme.io	All-in-one funnels	Email, funnels, courses and affiliate tools	Yes

Ten email and webinar tools to try instead of GetResponse

ActiveCampaign

Best for: Growing businesses who want detailed follow-up automations, landing pages and a built-in CRM in one account.

AWeber

Best for: Solo owners and small teams who want an established email tool with landing pages and automated follow-ups.

Demio

Best for: Marketers who want a dedicated webinar tool with polls, chat and attendee engagement data.

Drip

Best for: Online store owners who want customer-based automations and email built around shop data.

EmailOctopus

Best for: Newsletter senders who want a clean email builder, sign-up forms and basic automations in a simple interface.

Livestorm

Best for: Teams who want attendees to join webinars in a browser, with chat, polls and replays.

MailerLite

Best for: Small businesses and creators who want newsletters, simple automations and a landing page builder together.

Ontraport

Best for: Service businesses who want contacts, payments, email and a website handled in one system.

Sendlane

Best for: Online brands who want email and text automations built around store activity and customer behaviour.

Systeme.io

Best for: Solo founders who want email, sales funnels and a course area under one login.

What to look for in email marketing with webinars

Some tools bundle webinars with email, and others do one job and connect to the rest. Work out which route suits you before you start comparing feature lists.

• Where the webinar runs. Built in, or through a separate webinar tool that connects to your email list. Both routes can work.
• Live or automated. Decide whether you'll present live, run a recording on a schedule, or do both.
• Registration and reminders. Look for a sign-up page and reminder emails that go out without you remembering.
• Follow-up automation. The best moment to email someone is just after they've attended, so check you can tag people by attendance.
• Landing pages and forms. Make sure you can build a registration page that matches your brand.
• Attendance limits and recordings. Check how many people can join, and whether replays are kept.

Questions to ask before you leave your GetResponse account

• Can I export contacts, tags and past campaigns from my current tool?
• Will my existing automations and autoresponders have to be rebuilt by hand?
• Does the new tool keep a record of who unsubscribed, so I don't email them again?
• Where will my sign-up forms and landing pages live, and will old links keep working?
• What does the free plan or trial leave out, especially around webinars?
• Who do I contact when a live event isn't working?

Which email and webinar set-up suits which business

• Coaches and course creators often like an all-in-one tool with funnels, email and a course area.
• Consultants and trainers may prefer a dedicated webinar tool plus a simple email service.
• Online shops usually want email automation tied to purchases and carts rather than webinars.
• B2B teams often care most about passing webinar attendance into a CRM.
• Solo owners are often best served by the simplest tool that covers sign-ups and follow-up emails.

If a big live event is the aim, my guide to webinar software for large audiences looks at what changes as the room gets bigger, and my list of free newsletter platforms is a good place to start if you only need email.

Consent and recording rules for webinars and email campaigns

When you collect sign-ups for a webinar you're also collecting personal data, so be clear about what people are agreeing to. In the UK, UK GDPR and PECR apply to marketing email, and in the US there's CAN-SPAM. If you record a session, tell attendees before you start, and make it easy for people to opt out of future emails. This isn't legal advice, so check the rules for your own situation.

Webinar and automation mistakes to avoid

• Hosting a webinar before you've set up reminders and a follow-up email.
• Sending the same follow-up to people who attended and people who didn't.
• Building a long automation before you've tested a short one.
• Forgetting to check the sound, camera and screen share before going live.
• Moving your list without testing a sample send to your own address first.

Why a smaller email and webinar tool can be a smart pick

Smaller tools tend to be quicker to learn, and some are built for one kind of user, such as course creators or online shops. They often add features quickly and answer support questions personally.

Before you rely on one, check its help pages are current, run a short test event with friends or colleagues and make sure you can export your contacts if you ever move.

Do you make an email marketing or webinar tool? Tool makers can ask to be considered for a featured place on this list.

Final checks before you choose a tool

Write down the three things you need most, such as registration pages, reminders and follow-up emails. Try two tools on a small test event, then compare how the set-up felt and how the reports looked. Keep whichever fits how you like to work.

Related: ai consultant coaches course creators what to automate first.

Frequently asked questions

What does email marketing with webinars mean?

It means using email to promote an event, remind people to attend and follow up afterwards, often with the webinar tool connected to your contact list.

Why look for an alternative to GetResponse?

People usually want a different interface, a different automation builder, a dedicated webinar tool or a different way to try before committing. Decide which matters most.

Do I need a separate webinar tool?

Not always. Some email platforms include webinars, while others work better alongside a dedicated tool. It depends on how often you present and how many people attend.

Is it legal to email webinar attendees?

Rules vary by country and by how people signed up. Data protection and marketing law may apply. This isn't legal advice, so check the rules for your own situation.

How do I test a tool before I commit?

Use a free plan or trial, run a small event with a few friendly attendees and check the reminders, replay and follow-up emails.