Ecommerce blogs that accept guest posts include long-running retail trade titles and the blogs of big ecommerce platforms. Well-known names that take outside writers include Practical Ecommerce, Multichannel Merchant and Retail TouchPoints, alongside hundreds of smaller ecommerce blogs. Pick sites whose readers match your topic, read each site's current guidelines and pitch one specific idea.
Online retail is huge, and so is the crowd of businesses selling to online retailers: platforms, payment providers, shipping companies, apps, agencies, warehouses and software for everything from reviews to returns. They all want to reach shop owners and ecommerce teams.
Ecommerce editors know their readers are busy people trying to sell more. They want posts that help a shop owner do something better this week, written by people who have run a shop or worked with many of them.
This page sits alongside my free list of websites that accept guest posts, which covers sites across every niche.
Which ecommerce blogs accept guest posts?
These are long-running ecommerce publications that are known for running work from contributors, freelancers or guest writers. Each one works differently, so treat this as a starting point:
- Practical Ecommerce: a long-running ecommerce publication that runs articles from experienced contributors.
- Multichannel Merchant: a retail trade publication that publishes contributed articles from practitioners.
- Retail TouchPoints: a retail industry site that runs expert commentary and contributed pieces.
- Total Retail: a retail trade publication that publishes contributed articles on ecommerce and stores.
- BigCommerce blog: an ecommerce platform blog that works with outside writers and partners.
- Shopify blog: an ecommerce platform blog that commissions freelance writers on running an online shop.
The platform blogs above mostly commission writers and work with their partners, while the trade titles take contributed articles from practitioners. Guidelines change, and some sites pause submissions for months at a time, so read each site's current pitch or write for us page before you send anything.
Should you aim for the big names or smaller ecommerce blogs?
The famous ecommerce titles are worth a pitch if you have real expertise and patience, but they get far more pitches than they can use, and many only work with writers they already know. Smaller ecommerce blogs with a loyal readership are often the better first step. They reply faster, they're more open to new writers, and a post on a focused site that your buyers read can do more for you than a line on a huge site they never visit.
Whichever you choose, judge a site on its readers and how it looks after them, not on one metric. A site that still publishes, edits with care and has real people commenting is worth more than a bigger site that publishes anything.
Shop owners, ecommerce teams or the retail trade?
Ecommerce sites write for different readers:
- Small shop sites want practical posts on getting sales, product pages, email and social media.
- Growth and marketing sites want posts on conversion, ads, retention and analytics.
- Operations sites want posts on shipping, fulfilment, returns and stock.
- Retail trade sites want analysis of trends, customer behaviour and the future of shopping.
Apps and tools fit best on small shop and growth sites. Shipping and fulfilment services belong on operations sites, and agencies do well on growth sites.
What do ecommerce editors want?
Practical results. Ecommerce editors want posts with real examples: what a shop changed, what happened to its sales and how a reader could copy it. Screenshots, numbers you're allowed to share and clear steps all help.
They also want fairness. A post that compares tools or approaches honestly is far more useful than one that only praises your own product, and editors cut heavy promotion.
Free guest post or sponsored post on an ecommerce blog?
Free contributed articles are common on retail trade sites, if you're a practitioner with something useful to share. Platform blogs usually commission writers or work with partners. Sponsored posts are faster and more predictable, which suits apps and agencies working to a launch or peak season.
How do you check an ecommerce blog before you pitch?
- Read the three newest posts. Is the site still publishing, and who writes for it?
- Find the current guidelines. Look for a write for us, contribute or pitch page, and check its date.
- Check who the readers are. A site for big retail brands and a site for one-person shops need very different posts.
- Find a name. A real editor you can email beats a form that never replies.
- Ask if posts are permanent. Some sites prune old content in clean-ups.
There's more in how to check backlink quality and my guide to high DA guest posting sites. Ecommerce overlaps with business and web building, so my business blogs that accept guest posts and web design blogs that accept guest posts pages are useful places to widen your search.
How should you pitch an ecommerce blog?
Lead with the result. "How one candle shop cut abandoned baskets with a simple checkout change" is a pitch. "An ecommerce article" is not. Say what you've run or worked on.
Keep links useful. A link to a detailed guide, a free template or a case study is easy to approve. A link to an app's sign-up page in the introduction isn't.
Pitch ahead of peak season. Black Friday, the holidays and the January sales are when shop owners read most, and editors plan for them months ahead.
Can you place an ecommerce post on my blog?
Yes, when it's about marketing an online shop: email for ecommerce, social selling, content that brings in buyers, or the tools a growing shop uses. lilachbullock.com is a marketing blog that's been publishing since the dial-up days, with thousands of indexed articles, and my readers are business owners, marketers and entrepreneurs, mostly in the USA and the UK. Platform tutorials and operations guides suit the sites above better. Guidelines are on my ecommerce and Shopify pages.
How placing a post on my blog works
- Email [email protected], or start on my write for me page, with your target URL, topic and niche.
- I reply with whether it fits and which format I'd pick: a new sponsored post or a link insertion into an existing, indexed article.
- You send the article, or I choose the right existing article for your link.
- I edit, publish and send you the live URL.
Accepted posts usually go live within 24 to 48 hours of everything being agreed. Placements are permanent. I invoice by PayPal, and if you're an agency, I never contact your client.
If you're weighing up where to place a post, how buying a guest post on my blog works explains what you get and what I turn down.
Placing an ecommerce post? Email [email protected] with your target URL, topic and niche, or start on my write for me page. Agencies and repeat buyers are welcome.
Frequently asked questions
Which ecommerce blogs accept guest posts?
Well-known examples that take outside writers include Practical Ecommerce, Multichannel Merchant, Retail TouchPoints, Total Retail, BigCommerce blog and Shopify blog. Check each site's current guidelines before you pitch, because they change.
Do ecommerce blogs accept guest posts from software companies?
Many do, if the post helps shop owners and doesn't read like an advert. Read each site's guidelines, because platform blogs often only work with partners.
What should I pitch an ecommerce blog?
Pitch a practical post with a real example and clear steps a shop owner could follow, from someone who has run or worked with online shops.
Can I place an ecommerce guest post on lilachbullock.com?
Yes, if it's about marketing an online shop. Email your target URL, topic and niche and I'll tell you if it fits.