A blogger outreach service contacts blog owners for you and arranges for your content or link to be published on their sites. It's useful when you need placements across many sites. If you want a placement on a marketing and business blog, you can skip the middle step and come straight to me, the publisher of lilachbullock.com.
I'm not an outreach agency. I'm on the other side of the email: the blogger outreach services contact. That gives me a clear view of what works, what wastes your money and when going direct is the better choice.
What a blogger outreach service does
- Finds blogs that cover your topic and accept guest posts or sponsored content
- Pitches the blog owners and agrees the placement
- Writes or edits the content, or passes on yours
- Reports the live links back to you
Done well, it saves you a lot of emails. Done badly, it puts your brand on sites that exist only to sell links.
What to check before you hire an outreach service
- Will they name the sites before you commit? If not, you can't check them.
- Are the sites real? Look for recent posts, real readers and pages that are still indexed.
- Is the topic a match? A link from an unrelated site helps no one.
- How long do placements stay up? Some sites remove posts after a year.
- Who do you contact if a link breaks? With a middleman, often nobody.
I cover the wider choice in guest post marketplace or buying direct, and there is a practical checklist in quality guest posts.
When going direct to a publisher is better
If you already know the kind of site you want, going direct is usually simpler. You see the site before you agree anything, you talk to the person who publishes your content, and there is someone to email if anything needs updating later.
On my blog you can place a sponsored article, add a link to an existing article or get a product placement in a roundup. Agencies that run outreach for clients are welcome too: my white label guest posts page explains how that works.
How it works
- Use my contact form or email [email protected] with your website, your target URL and the topic or category you have in mind.
- I reply with what fits: a new sponsored article, a link in an existing article, a roundup placement or a newsletter feature.
- You send the article or the points you want covered, or I write it so it matches the rest of the blog.
- We agree the details and I send a PayPal invoice.
- I publish and send you the live link.
Why my blog
I've been publishing since the dial up days and the blog covers marketing, AI, social media, productivity and small business. I've spent 23 years in marketing, built, scaled and sold a digital marketing agency, and been listed by Forbes in the Top 20 Social Media Power Influencers. I've also reviewed and ranked more than three hundred tools, so I know what readers want to see before they try one.
Ready to start? Use my contact form, my write for me page or email [email protected] with your website, the page you want readers to reach and the topic you have in mind. You'll get a straight answer, usually within a working day.
Frequently asked questions
What is a blogger outreach service?
A blogger outreach service contacts blog owners on your behalf and arranges for your content or link to be published on their sites, then reports the live links back to you.
Is blogger outreach worth it?
It can be, when the sites are real, relevant and named up front. It wastes money when placements land on sites built only to sell links.
Do you offer blogger outreach to other sites?
No. I'm the publisher of lilachbullock.com, so I offer placements on my own blog only. That's the point: you deal with the site owner directly.
Can agencies place client content with you?
Yes. Agencies and outreach teams place client content on the blog regularly. Use the contact form or email [email protected].
How long do placements stay live?
Placements are permanent.
How do I pay?
By PayPal invoice, once the details are agreed.