What are your favourite social media articles of the year? What are some of the most useful social media templates you’ve downloaded this year? I can’t wait to see what your favourites are (let me know in the comments section), but until then, I want to share some of my favourites as well – so without further ado, here’s my social media marketing round-up: the best articles of 2017.
Social media guides & resources
Keep reading for some of the best, most comprehensive social media marketing guides, as well as the best resources to download:
How to learn social media marketing: 30 resources for beginners – by Ryan Scott, Hubspot
If you’re just starting out with social media marketing, check out this useful list with 30 resources for beginners: the best social media blogs and ebooks to read, best videos and podcasts, best slideshows and infographics, as well as the best social media books.
Read the post here.How to learn #socialmedia marketing (30 free resources) by @RScottSeattle via @hubspot #roundupClick To Tweet
How to discover your customers’ favorite social media platforms – by Beth Hayden, Copyblogger
Social media marketing works best when you do your research; a bit part of this research should be to find out where your audience is most active – check out this article from Copyblogger for tips.
Read the post here.How to discover your customers’ favorite #socialmedia platforms by @bethjhayden via @copybloggerClick To Tweet
Here’s your go-to social media image size cheat sheet – by Lindsay Kolowich, Hubspot
Well, there’s not much more I can say about this – the title pretty much says exactly what you’ll get. Bookmark this resource so that you can always check you’ve got the right image size whenever you post something new on social media.
Read the post here.Here's Your Go-To #SocialMedia Image Size Cheat Sheet by @lkolow via @hubspot #roundupClick To Tweet
How to create a social media calendar (free template) – by Lilach Bullock
I’m going to be a little cheeky here and mention a few of my own guides and posts from throughout the year – only the best though 🙂 Check this one out to find out how to create a social media calendar (and why you should!) and download the calendar template for free.
Read the post here.How to create a #socialmedia calendar (free template) by @lilachbullock #roundupClick To Tweet
50 Free social media templates to help you get more done – by Breonna Bergstrom, CoSchedule
This incredible collection of social media resources is worth investigating in detail; find editorial calendar templates, social media reporting, marketing strategies templates, and much, much more.
Read the post here.50 Free #socialmedia templates to help you get more done by @brebergstrom via @coscheduleblog Click To Tweet
The best social media report template to show your results – by Breonna Bergstrom, CoSchedule
What social media stats should you be focusing on? How do you find out what works and what doesn’t? Plus, get a bundle of 3 useful social media reporting templates.
Read the post here.The best #socialmedia report template to show your results by @brebergstrom via @coscheduleblogClick To Tweet
Read on for useful, actionable Twitter marketing tips, as well as guides and tools:
Twitter analytics tips that will improve your engagement in an instant (infographic) – by Hannah Byrne, Wordtracker
I like this infographic because it provides some really useful Twitter marketing and analytics tips in just minutes.
Read the post here.#Twitter analytics tips that will improve your engagement by @wordtracker #roundupClick To Tweet
Twitter marketing: the essential guide – by Curtis Foreman, Hootsuite
If you’re new to Twitter marketing, this is an amazing resource that takes you through all of the essentials of Twitter marketing, in detail. Learn how to build a presence, how to create a strategy, how to use monitoring to your advantage, and much more.
Read the post here.#Twitter marketing: the essential guide by @cforeman via @hootsuite #roundupClick To Tweet
101 best Twitter tools of 2017 – by Lilach Bullock
Want to get more out of your Twitter and save time? Check out this years’ collection of 101 best Twitter tools – there’s a little bit (or rather, a lot) of everything in this list, such as Twitter management tools, reporting tools, smartphone apps, and much, much more.
Read the post here.101 best #Twitter tools of 2017 by @lilachbullock #roundupClick To Tweet
Find out how to create a Messenger chatbot, how to create better Facebook Live videos, and find the best Facebook tools to help:
How to create a Facebook Messenger chatbot – by Sally Hendrick, Social Media Examiner
Social media chatbots have been growing in popularity in the past couple of years; if you’re thinking of adding one to your Facebook Messenger, you’ll find all the information you need in this article from Social Media Examiner.
Read the post here.How to create a #Facebook Messenger chatbot by @@sallydowntown via @smexaminerClick To Tweet
How to use Facebook Live: the ultimate guide – by Sophia Bernazzani, Hubspot
This super comprehensive guide will teach you literally everything you need to know about Facebook Live – from how to broadcast, to useful tips and tricks that will help you get more out of your Live videos.
Read the post here.How to Use #Facebook #Live: The Ultimate Guide by @soph_bern via @hubspotClick To Tweet
101 Best Facebook tools of 2017 – by Lilach Bullock
Like my 101 best Twitter tools of 2017 post, this one includes all the best Facebook tools for managing your account and Facebook ads, improving your results, measuring them, and much more.
Read the post here.101 Best #Facebook #tools of 2017 by @lilachbullock #roundupClick To Tweet
Need some help with your LinkedIn strategy? Read these articles for some of the best LinkedIn marketing tips:
This is how to build the best LinkedIn marketing strategy for your business – by Breonna Bergstrom, CoSchedule
LinkedIn can be an incredible asset for your business – particularly if you’re in B2B. Check out this detailed guide from CoSchedule to find out how to create the best possible LinkedIn marketing strategy.
Read the post here.This Is How To Build The Best #LinkedIn Marketing Strategy by @brebergstrom via @coscheduleClick To Tweet
The Ultimate LinkedIn cheat sheet (infographic) – Rebecca Appleton, Wordtracker
Another awesome infographic from Wordtracker, this one helps you make sure that you’re doing all the right things on LinkedIn: from building the perfect LinkedIn profile to optimising it and even to keeping it secure.
Read the post here.The ultimate #LinkedIn cheat sheet by Rebecca Appleton via @wordtracker #roundupClick To Tweet
29 LinkedIn Tips for professional networking, business, and marketing – by Amanda Zantal – Wiener, Hubspot
Whether you’re using LinkedIn to market your business or to discover more networking opportunities, check out these actionable tips from Hubspot to help you get better results.
Read the post here.29 #LinkedIn Tips for Professional Networking, Business & Marketing by @amanda_zw via @hubspotClick To Tweet
Check out the following articles to learn how to improve your Instagram reach, how to create better Instagram Stories, as well as for a very interesting showdown between bots and humans:
How to improve your Instagram reach – by Ana Gotter, Agorapulse
Check out these 5 Instagram actionable tips that will help you get more reach, such as how to use hashtags the right way, what times to post your content, and much more.
Read the post here.
Instagram issue: why you feel like you’re only attracting competitors – Sue B. Zimmerman
Many businesses – particularly if they’re B2B – encounter this problem: instead of getting new relevant followers, they’re being followed by a lot of their competitors. This is a big problem, because, obviously, they’re not exactly potential customers. Read Sue B. Zimmerman’s post to see what you can do if you find yourself in this situation – but also to avoid it.
Read the post here.#Instagram Issue: Why You Feel Like You’re Only Attracting Competitors by @SueBZimmerman #roundupClick To Tweet
Should you let a bot manage your Instagram account? – by Elijah Masek-Kelly, Hubspot
Will automation completely take over our lives? Do bots do it better than humans? Read this interesting test from Hubspot to find out.
Read the post here.Should You Let a Bot Manage Your #Instagram Account? by @elijahmk100 via @hubspotClick To Tweet
How to make Instagram Stories like a pro – Sophia Bernazzani, Hubspot
Whether you’re just starting out with Instagram Stories, or simply want to improve your Instagram game and create better, more engaging Stories, check out this useful resource from Hubspot.
Read the post here.How to Make #Instagram Stories Like a Pro by @soph_bern via @hubspot #roundupClick To Tweet
How to run a successful Instagram Story takeover – Peg Fitzpatrick
Since we’re on the subject of Instagram Stories, make sure to read Peg Fitzpatrick’s post as well to find out how to host an Instagram Story takeover and reach more people.
Read the post here.How to run a successful #Instagram Story takeover by @PegFitzpatrick #roundupClick To Tweet
Social media case studies
I love case studies, as they usually have some of the best tips – and these 2 case studies from 2017 are no different:
Can you really get 100 Instagram followers (for free) in 24 hours? – by Scott, Ayred, the Agorapulse Social Media Lab
If you’re not familiar with the Social Media Lab project, I’d definitely urge you to check it; they perform some very interesting social media tests regularly and share the results with the world. In this particular case, they test a strategy that promised 100 new free Instagram followers in just 24 hours – read on to find out whether it worked or not!
Read the post here.Can You Really Get 100 Instagram Followers (for Free) in 24 Hours? by @scottayres via @agorapulseClick To Tweet
The simple Facebook posting strategy that helped us 3x our reach and engagement – by Brian Peters, Buffer
Want to triple your Facebook reach and engagement? Check out this case study from Buffer to find out whether you too can use this simple strategy to improve your results.
Read the post here.The Simple #Facebook Posting Strategy that got us 3x Our Reach & Engagement by @Brian_G_Peters via @bufferClick To Tweet
Social media ads
Do you sometimes feel like the only way you can get results on social media is with ads – and even then, they don’t always work? Check out the following social media ads tips to start creating higher performing ads:
Your no-nonsense guide to getting started with social media ads – by Loryn Thompson, Copyblogger
This is a great resource for those of you who are thinking of trying social media ads for the first time – learn the fundamentals of social ads, tips for creating powerful ads, and more.
Read the post here.Your No-Nonsense Guide to Getting Started with #SocialMedia Ads by @lorynwithaY via @copybloggerClick To Tweet
7 Ways to waste your Facebook ads budget – by Sophia Dagnon, Agorapulse
I love ‘mistakes’-type posts; often, they can teach you more than how-to guides. This article from Agorapulse lists 7 common Facebook ads mistakes that could potentially be holding you back – and how to overcome them.
Read the post here.7 Ways to Waste Your #Facebook #Ads Budget by @SophiaDagnon via @agorapulse #roundupClick To Tweet
Social media stats, studies, and trends
What social media stats should you know about? What will 2018 bring? What are the best social media studies that you need to know about? All this and more, below:
Social media marketing trends 2018 – by Jessica Wade, Smart Insights
Find out what social media trends are going to impact you in 2018, and scroll down to the end of the article as well for 10 more social media marketing trends, as predicted by 10 experts.
Read the post here.#SocialMedia Marketing Trends 2018 by @Jessicawade93 via @smartinsights #roundupClick To Tweet
21 Social media marketing statistics you need to know in 2017 – Liis Hainla, Dreamgrow
Check this out for some very interesting stats and figures on social media, as well as individual social media channels.
Read the post here.21 Social Media Marketing Statistics You Need to Know in 2017 by @liishainlaDG via @dreamgrowClick To Tweet
50 Social media video marketing stats for 2017 (infographic) – Ihfan Ahmad, Social Media Today
Videos are incredibly popular right now on social media; if you’re still not convinced you should be using video as part of your social media marketing strategy, check out this infographic from Social Media Today and you might just start filming something immediately.
Read the post here.50 #SocialMedia Video Marketing Stats for 2017 by @irfanahmad1989 via @socialmedia2dayClick To Tweet
I read more than 20 Instagram studies so you don’t have to. Here’s what I found. – by Alfred Lua, Buffer
This awesome article from Buffer provides some of the best Instagram tips – particularly because they’re based on extensive research and tests. Alfred Lua takes the time to not only share interests stats with us but also to interpret them and ultimately, to provide us with actionable tips for Instagram success.
Read the post here.I Read More Than 20 #Instagram Studies so You Don’t Have to by @alfred_lua via @buffer #roundupClick To Tweet
Social media related articles
Here you’ll find a mishmash of interesting social media articles – or, rather, all the awesome articles that didn’t fit into the other categories 🙂
The ultimate guide to branding yourself on social media – Dustin W. Stout, Dustn.tv
This in-depth guide from Dustin of Dustn.tv features all the information and tips you need to create a powerful brand on social media.
Read the post here.The Ultimate Guide to #Branding Yourself on #SocialMedia by @DustinWStout #roundupClick To Tweet
How to optimize content for both search and social (plus, a headline hack that strikes the balance) – by Andy Crestodina, Copyblogger
Can you optimise your content both for search engines and for social? Yes, you can: and in this article from Copyblogger, you’ll learn how exactly you can do so.
Read the post here.How to Optimize Content for Both Search and Social by @crestodina via @copyblogger #roundupClick To Tweet
Why social media automation will eventually kill social media (unless we do something about it) – by Emeric Ernoult, Agorapulse
Social media automation is one of those perpetually debated issues; and although I am a fan of automation, this article brought some really good points to the table that are definitely worth thinking about.
Read the post here.Why social media automation will eventually kill #socialmedia by @eernoult via @agorapulse #roundupClick To Tweet
How to create animated GIFs that stand out – Donna Moritz, Socially Sorted
Visual content is huge right now on social media, and GIFs are up there with some of the most popular visuals. If you’re tired of the same old GIFs or simply want to stand out, check out Donna Moritz’s article to find out how you too can create animated GIFs.
Read the post here.How To Create Animated GIFs That Stand Out by @SociallySorted #socialmedia #roundupClick To Tweet
How to legally use images in your social media marketing – by Sarah Kornblet, Social Media Examiner
As you probably already know, images are one of the most popular forms of content on social media. But, there are only so many photos you can take yourself – here’s what you need to know when using others’ images as part of your social media marketing.
Read the post here.How to legally use images in your #socialmedia marketing by @SKornblet via @smexaminer #roundupClick To Tweet
Social media engagement is a lousy metric – by Mark Schaefer, Businesses Grow
This opinion piece from Mark Schaefer brings some interesting points; frankly, I agree – social media engagement is not always the best metric to judge your success upon. What do you think?
Read the post here.#Socialmedia #engagement is a lousy metric by @markwschaefer #roundupClick To Tweet
How to create content that deeply engages your audience – by Brian Clark, Copyblogger
OK, this isn’t a social media article per se – however, as a social media marketer, you can learn a lot from Brian Clark’s advice on how to create better content that makes people want to engage. After all, content is a huge part of social media success.
Read the post here.How to Create #Content that Deeply Engages Your Audience by @brianclark via @copyblogger #roundupClick To Tweet
How to measure your social media ROI – by Lilach Bullock
Measuring your results is extremely important, as it can help you understand what works and what doesn’t, what your audience prefers, and where you should be spending your resources. Read this ultimate guide to learn exactly how to measure your social media ROI – and improve your strategy!
Read the post here.How to measure your #socialmedia #ROI by @lilachbullock #roundupClick To Tweet
What are your favourite social media marketing articles, guides, and resources of the year? Leave your comments below and please share if you enjoyed this round-up 🙂
Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.