Content marketing round-up: the best articles of 2017

Content marketing round-up: the best articles of 2017

This month, I want to try something a little different and create a regular monthly round-up of the best articles being shared in the digital marketing blogosphere. Why? Simply put, there’s a lot of amazing content out there that can help you improve your digital marketing efforts and I want to help you find it – as easily as possible. In this blog post, I’m going to go through a content marketing round-up of the best articles of 2017.

Jump to your preferred categories below to find the articles you’re most interested in.

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Content Marketing Trends
How to Write Better Content
Useful Editorial Calendars & Advice
Content Marketing & Content Strategy
How to Create Better Headlines
Measuring Your Content Marketing Success
Visual Content Marketing
Content amplification

Content marketing trends

Content marketing round-up: the best articles of 2017

What are the top content marketing trends of the year? What are the most popular forms of content this year? All of these questions – and more – in the following articles:

Content Marketing Trends to watch out for in 2017 (Infographic) – Marketing Insider Group

8 content marketing trends that have already proved to be true – are you using these techniques?

#Content #Marketing Trends to watch out for in 2017 (Infographic) via @MKTGInsiders #roundupClick To Tweet

9 New visual content marketing trends for 2017 – Search Engine Journal

Visual content has been huge in the past year, but in this blog post, you can see exactly what the visual content challenges are this year, what marketers are doing to stand out, and what forms of visuals work best

9 New visual #content #marketing trends for 2017 via @sejournal #roundupClick To Tweet

The top B2B Content Marketing Trends to watch this year (Infographic) – Hubspot

Find out what B2B content marketers are doing in 2017

The top B2B #Content Marketing Trends to watch this year (Infographic) via @hubspot #roundupClick To Tweet

5 Emerging content marketing trends you need to know in 2017 – Jeff Bullas

Find out what other trends have emerged this year in content marketing

5 Emerging #content #marketing trends you need to know in 2017 via @jeffbullas #roundupClick To Tweet

How to write better content

Content marketing round-up: the best articles of 2017

Whether you’re a beginner or a seasoned content writer, there’s always more that you can learn to improve your efforts.

5 tools that will help you write better content – Lilach Bullock

A list of useful tools that help you write better: word processors, headline analysers and more

5 #tools that will help you write better #content via @lilachbullock #roundupClick To Tweet

How to write blog posts that your audience will love – Blogging Wizard

Useful, actionable advice for creating better blog posts: how to find out what your audience wants to read about, blog content ideas & tips for making your blog posts more shareable

How to write #blog posts that your audience will love via @adamjayc #roundupClick To Tweet

5 ways to make your blog posts more shareable – Lilach Bullock

You need to make it easy for people to share your blog posts and in this post, you can find out exactly how to do so

5 ways to make your #blog posts more shareable via @lilachbullock #roundupClick To Tweet

The 30 best content research tips that will make you more influential – Coschedule

If you want to become an influential face in your industry, then you need to create well-researched content that provides value to your audience. Find out what the best ways of researching content are

The 30 best #content research tips that will make you more influential via @coschedule #roundupClick To Tweet

The content marketer’s guide to story structure – Content Marketing Institute

What can you learn from story-telling to improve your content? This useful article breaks down story-telling into 3 acts and shows you how you can use this knowledge to create content that resonates better with your audience

The #content marketer’s guide to story structure via @CMIContent #roundupClick To Tweet

How to define and create quality content: tips from 35+ experts – Content Marketing Institute

Check out this useful advice from over 35 different digital marketing experts

How to define and create quality #content: tips from 35+ experts via @CMIContent #roundupClick To Tweet

How to write an introduction: a simplified guide – Hubspot

The first step in getting people to read your content is a catchy headline; the second step – a compelling introduction that convinces them they’re in the right place

How to write an introduction: a simplified #guide via @hubspot #roundupClick To Tweet

The anatomy of a perfect blog post – Hubspot

Hubspot break down blog posts into sections to help you create better blog content: from headline to call to action, it lists and goes through all the necessary elements of a winning blog post

The anatomy of a perfect #blog post via @hubspot #roundupClick To Tweet

Useful editorial calendars and advice

Content marketing round-up: the best articles of 2017

Are you using an editorial calendar for your content marketing strategy? Read on for useful articles on editorial calendars, as well as editorial calendar templates that you can use to get started:

How to create an editorial calendar + free template – Lilach Bullock

Learn how to create an editorial calendar, why you need one, how to use it and get the free editorial calendar template to get started now

How to create an #editorial calendar + free #template via @lilachbullock #roundupClick To Tweet

Editorial calendar tools and templates – Content Marketing Institute

This updated article goes through the importance of keeping an editorial calendar and how to set one up, among other useful information. Plus, check the link to see their collection of content marketing templates

#Editorial calendar #tools and templates via @CMIContent #roundupClick To Tweet

Content marketing editorial calendar templates: the ultimate list – Curata

An extensive list of useful editorial calendar templates and tools

#Content #marketing editorial calendar templates: the ultimate list via @curata #roundupClick To Tweet

Content marketing & Content strategy

Content marketing round-up: the best articles of 2017

Here are the best articles being shared on creating and maintaining a powerful content marketing strategy:

How to make content marketing strategy more effective with user psychology – Coschedule

Learn how to understand your audience on a deeper level so that you can improve your content marketing strategy with better, more targeted and more emotional content

How to make #content #marketing strategy more effective w/ user psychology via @coschedule #roundupClick To Tweet

A guide to using content marketing for lead generation – Lilach Bullock

Content marketing is an amazing lead generation tool, and in this guide, you can find out exactly how it can be used to get more leads for your business

A guide to using content marketing for lead generation via @lilachbullock #roundupClick To Tweet

How to create better headlines

Content marketing round-up: the best articles of 2017

Headlines are ultimately the deciding factors for people to click on your link and read your content. Similarly, subject lines can make or break your email marketing campaigns. Check out these articles for useful advice on writing better, catchier headlines and email subject lines:

This is how to write better email subject lines that get more opens – Coschedule

The right email subject line can massively improve your open rates. Check out this collection of useful tips for writing better email subject lines

This is how to write better #email subject lines that get more opens via @coschedule #roundupClick To Tweet

We analyzed 100 million headlines. Here’s what we learned (new research) – Buzzsumo

Buzzsumo have analysed 100 million headlines being shared online between 1st March to 10 May 2017 to find out what the most useful phrases are – the results might surprise you!

We analyzed 100 million #headlines. Here’s what we learned (new research) via @buzzsumo #roundupClick To Tweet

51 Headline formulas to skyrocket conversions (and where to use them) – Sumo 

There is a lot of science behind great headlines – and Sumo has done an amazing job putting together this in-depth guide to creating headlines that convert. Learn where to use these headlines, how to create them (very easily!) and then use their headline generator to make your job even easier.

51 #Headline formulas to skyrocket #conversions (and where to use them) via @sumomeClick To Tweet

What the editors at Inc. Magazine taught me about writing catchy blog headlines – John White on LinkedIn

Inc. magazine is extremely popular so you’re effectively learning from the best. John White provides his best advice for writing better, catchier blog headlines, as well as a list of 180+ power words that you can use in your headlines

What the editors at Inc. Magazine taught me about writing catchy #blog headlines via @juanblanco76 Click To Tweet

Here are the 101 Catchy blog title formulas that will boost traffic by 438% – Coschedule

Not only do you get actionable advice for creating better blog headlines, but they also provide a list of over 500 words that you can use in your blog headlines to boost your social media shares

Here are 101 Catchy #blog title formulas that will boost traffic by 438% via @coschedule #roundupClick To Tweet

How to write catchy headlines and blog titles your readers can’t resist – Hubspot

Hubspot share their foolproof formula for creating better, catchier headlines

How to write catchy headlines and #blog titles your readers can’t resist via @hubspot #roundupClick To Tweet

The ultimate guide to writing more effective headlines – Lilach Bullock

This ultimate guide to writing better headlines provides clear, actionable advice on creating headlines and email subject lines that people want to click on.

The ultimate #guide to writing more effective #headlines via @lilachbullock #roundupClick To Tweet

Measuring your content marketing success

Content marketing round-up: the best articles of 2017

By measuring your content marketing success, you can improve your strategy and get better results:

How to measure ROI from content marketing – Lilach Bullock

Measuring your content marketing ROI can help improve it in the future. Read on for an overview of all the top content marketing goals and how each one can be measured effectively

How to measure ROI from #content #marketing via @lilachbullock #roundupClick To Tweet

5 bullshit metrics you need to stop using to measure content marketing success – Daniel Hochuli on LinkedIn

This very insightful article takes a deeper look at the metrics we use to measure our content marketing success – but are we truly understanding how to interpret these metrics?

5 bullshit metrics you need to stop using to measure #content #marketing success via @logocracycopyClick To Tweet

Visual content marketing

Content marketing round-up: the best articles of 2017

Visual content is huge this year and it encompasses so many different forms of content, such as video, images and infographics. Here is the best content being written about visual content:

15 of the best video marketing tools – Lilach Bullock

Video marketing is one of the biggest trends of the year; in this post, you can find a list of 15 useful video marketing tools, including video creators that are extremely easy to use, even as a beginner – including animated and live action videos

15 of the best #video #marketing tools via @lilachbullock #roundupClick To Tweet

How digital marketers are using visual content (Infographic) – Marketing Profs

How are digital marketers using visuals this year? Using data from a Venngage study, Marketing Profs go through the biggest visual content trends in 2017 – check it out so that you can improve your own strategy

How digital marketers are using visual #content (Infographic) via @marketingprofs #roundupClick To Tweet

42 Visual content marketing statistics you should know in 2017 – Hubspot

This collection of useful visual content marketing stats includes, among others: emerging visual marketing statistics, video marketing stats, infographic stats and much more.

42 Visual #content #marketing statistics you should know in 2017 via @hubspot #roundupClick To Tweet

Content amplification

Content marketing round-up: the best articles of 2017

Content marketing success is not just about writing great content, but also about knowing how to promote it. Here are the best articles of the year on content amplification:

How to promote a blog post: the ultimate guide – Lilach Bullock

In this ultimate guide, I list all of the methods I use to promote my blog posts, both free and paid

How to promote a #blog post: the ultimate guide via @lilachbullock #roundupClick To Tweet

How to promote your blog: 101 (free) ways to boost traffic – Start Blogging Online

101 free ways of promoting your blog more efficiently and drive more traffic, supported by research

How to promote your #blog: 101 (free) ways to boost #traffic via @startblog101 #roundupClick To Tweet

31 Ways to promote your blog posts & get blog traffic (updated) – Niche Hacks

31 effective ways of promoting your blog posts and useful tools to help you get better results and more blog traffic

31 Ways to promote your #blog posts & get blog #traffic (updated) via Niche Hacks #roundupClick To Tweet

Conclusion

Although I’m sure I might have missed a few great articles – there’s just so many of them! – I hope I managed to put together a comprehensive guide to the best content being shared on content marketing.

Do let me know if you have any other awesome suggestions for great articles in the comments section and please share if you enjoyed the post:)

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Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.

  1. Elvis Michael on 2017-07-25 at 5:21 pm

    Ah, nice list. I was just reading the one on “visual content marketing” a few weeks ago via Search Engine journal. It really opens your eyes about blogging evolution in general, doesn’t it?

    And it makes sense, considering our increasing need for fast results and short attention span. Visual marketing has a way of keeping things simple, succinct, and engaging all at once.

    I also suggest that bloggers rely a bit more on GIFs (depending on the topic and niche) as a way to keep audiences slightly more engaged and entertained.

    Thanks for the roundup, Lilach 🙂
    Elvis

    • Lilach Bullock on 2017-07-28 at 2:22 pm

      Thanks so much Elvis, glad you liked the roundup:)
      It definitely makes sense that we’re moving more and more towards visual content, because there’s just so much content available and good visuals stand out. And I agree with you regarding GIFs, they’re fun and they get audiences to engage (and smile!)- of course, it depends on the type of blogger you are, but in most cases GIFs are very welcome.
      Thanks again, Elvis, have a great day!

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