The best social media podcasts keep you current on platform changes, algorithms and marketing tactics during your commute or downtime. The right pick depends on whether you want news, deep strategy, or quick tips. This guide covers five social media marketing podcasts worth subscribing to, who each is best for, and what you will take away.
When you’re on the tube, train, or your car, travelling to and from work, there’s nothing better to pass the time than a good podcast. Some are funny, some are heart-breaking, and some – some, are educational, and that’s what I want to focus on here; namely, social media marketing podcasts. Because while social media is very easy to get started with, it gets more difficult as you go along – and you need knowledge and skill to take it to the next level. In this blog post, I’m going to share 5 best social media podcasts.
The 5 best social media podcasts:
1. Social Media Lab – Powered by Agorapulse
Basically, they look at all the different social media ‘truths’ that we take for granted and they investigate to see whether they are true or not.
The results of their testing are available to read here, but they’ve also turned them into a highly engaging podcast: the Social Media Lab podcast.
5 episodes are already out and they go into subjects that are of interest to any digital marketer or any business managing their own social media.
For example, in their first ever episode, they looked into the impact of using 3rd party apps on Facebook reach. In other recent episodes, they looked at hashtags – both on Facebook and on Instagram – to see whether they lead to more engagement on Instagram, or to more reach on Facebook. I’m not going to tell you the results – the episodes are short and to the point so you’ll definitely learn more by listening to them directly.
And if you’ve got a few things that you’d want to test as well, you can always message them to ask whether they’d be willing to look into it for you, in a future Social Media Lab.
You can listen and subscribe to the podcast on various platforms: iTunes and Stitcher.
Why I love it: because their podcast is like a little pill of knowledge; it’s quick, it’s painless, and by the end of it, you know for a fact whether something works, or it doesn’t.
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2. Social Media Marketing with Michael Stelzner
The show has been happening every week, without fail, for years now and over all these years, it’s offered some invaluable advice to people all over the world.
The episodes are usually over 40 minutes long and they all focus on helping businesses take their social media to the next level.
There are interviews with some of the biggest, most popular, social media influencers and experts, success stories that you can learn from, and every week, you’re sure to get tonnes of useful advice, as well as interesting strategies and tactics for you to try out.
You can listen and subscribe to the podcast on iTunes, as well as on Podbay and on their blog.
Why I love it: Because, quite simply, it’s truly insightful. They also have interesting people invited, and you can be sure you’ll learn something useful with every new episode.
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3. Twitter Smarter Podcast with Madalyn Sklar – The best Twitter tips from the Pros
The Twitter Smarter podcast releases new episodes regularly (and there’s a backlog of almost 50 to go through!) where Madalyn invites top Twitter users to share their best, most useful tips and advice.
The invitees are all well-known, highly respected marketers (Mari Smith, Pat Flynn, Mark Schaefer, just to name a few) and they are asked a straightforward question: “What are your best Twitter tips?”.
And yes, I should say it now: I was on as well. Episode 41. Enough said.
Listen and subscribe to Madalyn’s podcast on iTunes and Stitcher.
Why I love it: I love Twitter and it’s practically one of my favourite and most used social media channels. And Madalyn knows her stuff when it comes to Twitter, so I know I’ll get some invaluable advice with every episode.
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4. Social Pros Podcast, with Jay Baer and Adam Brown
Considering the hosts, it’s no surprise this is one of the most popular social media marketing podcasts on the market. The episodes appear, almost without fail, every week, and they always include over 40 minutes of useful social media marketing advice and tips.
The two like to invite social media strategists and experts over to discuss all the latest trends in social media – which are then discussed in detail, to find out whether they’re worth our attention or not.
They also take real-life examples of companies using social media marketing, so that you can learn how it’s done from the best. For example, in past episodes, they’ve looked at how Esquire handles their social media and how they’ve maintained brand consistently, as well as at ACLU and how they handle haters on social media – and there are many more where that came from, so make sure to comb through past episodes for some very insightful case studies.
You can listen and subscribe to the podcast on iTunes, Podbean and Stitcher.
Why I love it: for one, it’s hosted by some of the top digital marketers. And for two, I love the insights from real companies and businesses.
[clickToTweet tweet=”The 5 best #SocialMedia #podcasts: Social Pros with @JayBaer & @Adamcb” quote=”The 5 best #SocialMedia #podcasts: Social Pros with @JayBaer & @Adamcb”]
5. Social Media Social Hour Podcast, with Tyler Anderson
The podcast has been active, week by week, for over 4 years now – meaning, there are almost 200 episodes already out.
Every week, there are new people invited from top brands, as well as social influencers, who discuss social media and content marketing, in detail. Most every social network you can think of got covered at some point – from Twitter and Facebook to Snapchat and Blab, they’re all dissected and discussed in detail so that you end up getting tonnes of tips and advice to apply immediately to your social media and content strategy.
You can listen and subscribe to the podcast on iTunes, Podbean and Stitcher.
Why I love it: The invitees – there’s always so much that you can learn when you listen to how others do it.
[clickToTweet tweet=”The 5 best #SocialMedia #podcasts: Social Pros with @TylerJAnderson” quote=”The 5 best #SocialMedia #podcasts: Social Pros with @TylerJAnderson”]
Conclusion
Have you started subscribing yet? These 4 social media podcasts are a great, quick way of educating yourself, learning new tips and tricks, and, perhaps more importantly, of learning from some of the best social media marketers and top brands in the world.
What podcasts are you listening to? Which ones do you think are packed with the most useful information and advice? Leave your answers in the comments section below and please share the love if you enjoyed this list 🙂
Related: how to make money on Instagram with 1k followers
Bottom line: The best social media podcasts give you real strategies from people who run campaigns every day, not just theory. If you only have time for a few, pick shows that mix platform updates with honest talk about what’s working right now.
Frequently asked questions
How often should I listen to social media podcasts to stay current?
Weekly is a good target since platforms change constantly and most of these shows release new episodes on that schedule. Even 20 minutes during a commute keeps you ahead of algorithm shifts and new features.
Are social media podcasts useful for beginners or only experienced marketers?
Both, honestly. Beginners get grounded in core concepts while experienced marketers pick up on nuance and case studies they can apply immediately.
Do these podcasts cover specific platforms like TikTok or LinkedIn?
Most hosts rotate across platforms and bring on guests who specialize in one, so you’ll get TikTok trends one week and LinkedIn B2B tactics the next. A few shows lean heavily into one platform if that’s your focus.
Can listening to podcasts replace a formal social media course?
Podcasts are great for staying current and picking up practical tips, but they work best alongside structured learning rather than instead of it. Think of them as ongoing education once you’ve got the fundamentals down.
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