Native advertising is advertising that matches the look and feel of the content around it, so it reads like part of the page rather than an interruption. On a blog, native advertising usually means a sponsored article, a link inside an existing article or a product placement in a roundup. You can run all three on my marketing blog.
Brands look at native advertising because readers have learned to ignore banners. A native placement shows up where the reader is already paying attention: in the middle of an article that answers their question.
Native ad platforms or a direct placement on a blog?
There are two common routes into native advertising, and they do different jobs.
- Native advertising platforms place your sponsored headline in recommendation widgets across many publisher sites. You get reach quickly and you can switch the campaign off whenever you like, but the placement disappears when the spend stops.
- A direct placement on a blog puts your brand inside one article on one site you choose. You know exactly where you appear, the article can keep being found in search, and you can talk to the person who runs the site.
Many brands use both: a platform for reach, and direct placements on a few relevant blogs for content that lasts.
Native advertising formats on my blog
- Sponsored articles: a new article built around a topic your buyers search for. See sponsored articles and link placements.
- Link insertions: your link added in context to an article that is already published and indexed. See link insertions.
- Roundup placements: your tool named and described in a list your buyers use to compare options. See feature your tool.
- Newsletter features: a short native write up in my weekly email to business owners. See newsletter sponsorships.
Who native advertising on my blog suits
- SaaS, AI and software companies selling to small businesses, marketers and agencies
- Service businesses and consultants who want to be found by business owners researching a problem
- Brands that want content that keeps working after the campaign ends
How it works
- Use my contact form or email [email protected] with your website, your target URL and the topic or category you have in mind.
- I reply with what fits: a new sponsored article, a link in an existing article, a roundup placement or a newsletter feature.
- You send the article or the points you want covered, or I write it so it matches the rest of the blog.
- We agree the details and I send a PayPal invoice.
- I publish and send you the live link.
What makes native advertising work
- Fit. The placement has to suit the page. Readers notice when it doesn't.
- Usefulness. The article should be worth reading on its own.
- Clarity. Readers should know a brand is involved. Trust is what makes the format work.
- Permanence. On a blog, a placement can keep earning attention for years. Here, placements are permanent.
I've been publishing since the dial up days. I've spent 21 years in marketing, built, scaled and sold a digital marketing agency, and been listed by Forbes in the Top 20 Social Media Power Influencers. I've also reviewed and ranked more than three hundred tools, so I know what readers want to see before they try one.
Ready to start? Use my contact form, my write for me page or email [email protected] with your website, the page you want readers to reach and the topic you have in mind. You'll get a straight answer, usually within a working day.
Frequently asked questions
What is native advertising?
Native advertising is advertising that matches the form and style of the content around it, so it reads like part of the page. Sponsored articles, in-feed sponsored posts and recommendation widgets are all common examples.
Is a sponsored article native advertising?
Yes. A sponsored article is one of the most common forms of native advertising. It looks and reads like the other articles on the site, with the brand featured inside it.
How is a blog placement different from a native ad platform?
A native ad platform shows your headline across many sites for as long as the campaign runs. A blog placement puts you in one chosen article that can keep being read and found in search after the campaign ends.
Can I run native advertising on lilachbullock.com?
Yes. Sponsored articles, link insertions, roundup placements and newsletter features are available. Use the contact form or email [email protected].
How long does a placement stay live?
Placements are permanent.
How do I pay?
By PayPal invoice, once the details are agreed.