Pick your niche below and copy the set you want. Every set is weighted the way Facebook Reels actually rewards: a couple of big tags for the initial push, several mid sized ones you can realistically compete in, and a majority of small specific ones that put you in front of people who care. No signup, nothing to install.
Small business and entrepreneurship
Tap or triple click a box to select the whole set, then copy. Before you post, swap two or three for words that describe your actual reel. A set that names your specific topic beats a generic one every time.
Social media marketing
Tap or triple click a box to select the whole set, then copy. Before you post, swap two or three for words that describe your actual reel. A set that names your specific topic beats a generic one every time.
Facebook and Reels growth
Tap or triple click a box to select the whole set, then copy. Before you post, swap two or three for words that describe your actual reel. A set that names your specific topic beats a generic one every time.
Instagram growth
Tap or triple click a box to select the whole set, then copy. Before you post, swap two or three for words that describe your actual reel. A set that names your specific topic beats a generic one every time.
AI and automation
Tap or triple click a box to select the whole set, then copy. Before you post, swap two or three for words that describe your actual reel. A set that names your specific topic beats a generic one every time.
Work from home and remote jobs
Tap or triple click a box to select the whole set, then copy. Before you post, swap two or three for words that describe your actual reel. A set that names your specific topic beats a generic one every time.
Side hustles and making money online
Tap or triple click a box to select the whole set, then copy. Before you post, swap two or three for words that describe your actual reel. A set that names your specific topic beats a generic one every time.
Content creation and blogging
Tap or triple click a box to select the whole set, then copy. Before you post, swap two or three for words that describe your actual reel. A set that names your specific topic beats a generic one every time.
Productivity and tools
Tap or triple click a box to select the whole set, then copy. Before you post, swap two or three for words that describe your actual reel. A set that names your specific topic beats a generic one every time.
SEO and traffic
Tap or triple click a box to select the whole set, then copy. Before you post, swap two or three for words that describe your actual reel. A set that names your specific topic beats a generic one every time.
How to use these hashtags on Facebook Reels
Put them in the caption or the first comment. Facebook treats both the same for discovery, so use whichever keeps your caption readable. What matters more is the mix.
Why the mix matters more than the number
Most people pile on the biggest hashtags they can find and wonder why nothing happens. A tag with millions of posts buries your reel in seconds. A tag with a few thousand posts keeps it visible for hours and puts it in front of people who care about that exact thing. The generator above weights your set towards small and mid sized tags on purpose, with only a couple of big ones for the initial push.
How many hashtags should you use on a Facebook Reel?
Between 10 and 20 works well. Fewer than 10 and you are not giving Facebook much to categorise your reel with. More than about 20 and you start looking spammy without getting extra reach for it. Fifteen is a sensible default and it is what the tool picks unless you change it.
Should you reuse the same set every time?
No. Rotate them. Posting the identical block of hashtags on every reel is one of the clearest signals that a caption was automated, and it also means you only ever reach the same pocket of people. Regenerate, swap a few out, and add words that describe the specific reel.
Do hashtags still work on Facebook?
They work differently to how they did on Instagram a few years ago. They are no longer the main driver of reach, because Facebook leans heavily on what it already knows about a viewer. What hashtags still do well is tell Facebook what your reel is about, which helps it find the right audience in the first place. Treat them as labelling, not magic.
What about trending hashtags?
Only use a trend if your reel really fits it. Bolting a trending tag onto unrelated content trains Facebook to show your reel to people who scroll straight past, and that hurts you next time. If you want to find the ones that are moving right now, I walk through the process in finding trending hashtags on Facebook Reels.
More on getting reels seen
If your reels are getting almost no views, start with why your Facebook Reels get no views, which covers the things that quietly suppress a reel before hashtags ever come into it. For the wider picture on Facebook and X, there is how to find top trending hashtags on Facebook Reels and the Twitter features worth using.