Plenty of AI speakers can tell an audience that everything is about to change. Fewer can tell a room of marketers, founders or sales teams what to do about it on Monday. That's the gap I fill.

I've been on stage, on TV and on radio for years, and I've worked with brands like Twitter, Dropbox, IBM, monday.com and Greenpeace. Here's what audiences feel about AI right now, the talks I give, and what I'd ask any AI speaker before you book them.

What your audience is feeling about AI

Pew Research Center surveyed 5,273 employed US adults and published the results in February 2025. The headline is the one every event organiser should hear: 52% of workers said they're worried about the future impact of AI in the workplace. Only 36% said they feel hopeful, and 33% said they feel overwhelmed.

Pew also found that 32% think AI will lead to fewer job opportunities for them in the long run. Meanwhile about one in six workers, 16%, said at least some of their work is already done with AI.

Put those together and you have the room you're booking a speaker for. Most people are worried or overwhelmed, a minority are already using it, and very few have been shown how it fits their own job. A talk that only hypes AI loses that room in five minutes. A talk that only warns about it leaves them stuck.

• Worried: 52% of US workers.
• Hopeful: 36%.
• Overwhelmed: 33%.
• Expect fewer job opportunities for themselves: 32%.

Talks I give

Every talk is built around your audience and their jobs. These are the themes organisers ask for most.

• AI for marketing teams: the workflows that save hours each week, shown live, without the jargon.
• Getting found in AI search: how ChatGPT, Perplexity and Google's AI answers decide which businesses to name, and what a business can do about it.
• Automation with the human touch kept: where AI should do the boring work, and where people should stay in charge.
• From worry to first win: a practical session for teams who haven't started yet, built to get everyone trying one thing that week.

Why book a marketer rather than a technologist

Most AI speakers come from engineering or research. They're brilliant on how the models work. I come from marketing, and I talk about what AI does for revenue, leads and time.

Forbes named me one of the Top 20 Social Media Power Influencers, Oracle named me Social Influencer of Europe, and Career Experts ranked me the Number One Digital Marketing Influencer in the UK. IBM once flew me to Monaco in a helicopter, which remains one of the stranger commutes of my career. These days I spend most of my time building AI workflows for businesses, so the examples on stage come from real work, not slides I borrowed.

How to brief an AI speaker

The best talks I've given came from organisers who briefed me well. This is the order I'd follow.

1. Describe the room: job titles, seniority and how much they already use AI.
2. Name the one change you want: what should people do differently after the talk?
3. Pick the format: keynote, workshop, panel or fireside chat, in person or virtual.
4. Share the agenda: so the talk fits the speakers before and after.
5. Agree the follow-up: slides, a resource list or a short session for those who want more.

What a good AI talk leaves behind

I measure a talk by the conversations in the corridor afterwards. If people are swapping the prompts they just saw, or asking each other which job they'll try first, it worked. If they're only talking about how scary it all sounds, it didn't.

So every talk I give ends with something people can use straight away: a short list of tasks to try, a prompt they can copy, and a plain rule for checking what the AI gives back. The worry doesn't vanish in an hour. But a first small win does more to shift it than any amount of reassurance from a stage.

Keynote, workshop or both

A keynote is right when you want energy and a shared starting point for a big room. A workshop is right when you want people to leave having done something. Many events book both: a keynote on day one and a hands-on session for a smaller group afterwards.

If your audience is in North America, my page for an AI keynote speaker in the USA covers time zones and virtual delivery. For British events, see my page as an AI keynote speaker in the UK.

My advice for booking an AI speaker

Ask every speaker on your shortlist one question: what will my audience do differently on Monday? If the answer is a vague promise about the future, keep looking. Ask to see a recent talk, check that the examples match your industry, and make sure the speaker addresses the worry in the room rather than pretending it isn't there.

To check dates or talk through your event, use my work with me page.

Frequently asked questions

Who is Lilach Bullock?

Lilach Bullock is an AI speaker and AI marketing consultant with 23 years in marketing. She has spoken at over 100 events internationally and was named one of Forbes' Top 20 Social Media Power Influencers.

What does an AI speaker talk about?

Lilach Bullock's talks cover AI for marketing teams, getting found in AI search, automation that keeps the human touch, and practical first steps for teams who haven't started.

How do workers feel about AI at work?

In a Pew Research Center survey published in February 2025, 52% of US workers said they're worried about the future impact of AI in the workplace, 36% feel hopeful and 33% feel overwhelmed.

Does Lilach Bullock speak virtually?

Yes. Lilach Bullock speaks in person and virtually, and every talk runs in English.

Can an AI keynote include a workshop?

Yes. Many events pair a keynote for the whole room with a hands-on workshop for a smaller group.