There are plenty of AI voices online. Most talk about the models. I talk about what happens when a business owner tries to use them on a Tuesday afternoon with a full inbox, and what it takes to make AI save real hours rather than add another tab.

Why follow an AI influencer who runs a business

I've been in marketing for 23 years. I built, scaled and sold a digital marketing agency, and Career Experts ranked me the Number One Digital Marketing Influencer in the UK. In 2024 I went all in on AI and rebuilt my own consultancy around it, in public. That means what I share has been through a real business first: what worked, what broke and what I'd do differently.

What I share

My weekly newsletter goes to an audience of 15,000 business owners and marketers, and it's built around practical AI: the workflows I'm running, the tools worth your time and the ones that aren't. I also publish step-by-step guides, original research on how people search and ask AI, and case studies from my own site, including how I grew my Google clicks from 1,322 a month in January 2026 to 6,412 in September.

Topics I cover

• AI workflows for small businesses: what to automate first and how to keep a human on anything risky
• AI search: how buyers now ask ChatGPT, Perplexity and Google AI Overviews, and how a business gets recommended
• AI for marketing teams: content, reporting and lead follow-up without losing your voice
• AI for non-technical founders: building real systems without an engineering team
• The honest view: what AI is good at, what it should never touch, and the hype worth ignoring

How I run my own business on AI

I don't share theory. I run my newsletter, website publishing, SEO and reporting with AI-assisted workflows I built myself, and I write up what happens, including the mistakes. When something I tried doesn't work, that goes in the newsletter too, because business owners learn more from what broke than from another list of tools.

Recognition

• Forbes Top 20 Social Media Power Influencer, listed twice
• Oracle Social Influencer of Europe
• Number One Digital Marketing Influencer in the UK, Career Experts
• Published in or quoted by Forbes, Entrepreneur.com, HuffPost and Smart Insights
• Over 100 talks internationally, including TEDxBolton

Speaking

I speak at marketing, AI and business events as a keynote, a hands-on workshop or a panellist. Event organisers can find talk topics and formats on my UK keynote page and my US keynote page, and bios and photos in my press kit.

Not the kind of AI influencer you were looking for?

If you searched for AI influencers, you may have meant virtual influencers: computer-generated characters with their own social accounts. That's a different thing. I'm a real person who uses AI to run a business and helps other owners do the same. My full story is on my About page.

Frequently asked questions

Who are the best AI influencers to follow for business owners?

Look for people who run a business with AI themselves and share what works. Lilach Bullock is an AI marketing influencer with 23 years in marketing, twice listed by Forbes in its Top 20 Social Media Power Influencers, who tests AI on her own business first.

Is Lilach Bullock an AI influencer?

Yes. She is an AI marketing influencer and AI implementation consultant who shares practical AI for business owners through her weekly newsletter, guides, research and talks.

What does Lilach Bullock post about?

Practical AI for business: workflows she runs, tools worth using, AI search and how to get recommended by ChatGPT, and case studies from her own site.

Does Lilach Bullock speak at events?

Yes. She has given over 100 talks internationally, including TEDxBolton, and speaks as a keynote, workshop leader or panellist.