The best way to advertise to small business owners is to appear where they go for advice when they're trying to solve a problem: practical blogs, newsletters and comparison articles. My marketing blog and weekly newsletter reach business owners, founders and marketers, and brands can place sponsored articles, roundup placements and newsletter features there.
Small business owners are hard to reach with B2B advertising. They're busy, they wear every hat, and they skip anything that looks like a pitch. What they do read is advice that helps them make a decision, which is exactly where a well placed brand can sit.
Where small business owners look for help
- Search, when they have a specific problem to solve
- AI assistants, which increasingly answer the same questions and cite the articles they trust
- Newsletters from people they already follow
- Roundups and comparisons when they're choosing a tool or a supplier
B2B advertising formats that work with business owners
- Sponsored articles that answer a real question and show your product as part of the answer. See sponsored articles.
- Roundup placements that put your tool next to the options owners already compare. See feature your tool.
- Link insertions into articles that already rank for your topic. See link insertions.
- Newsletter features that reach owners in their inbox. See newsletter sponsorships.
Who reads my blog
The blog is written for small business owners, founders, marketers and agency teams. It covers marketing, AI, social media, productivity and the tools that run a small business. I've spent 23 years in marketing, built, scaled and sold a digital marketing agency, and been listed by Forbes in the Top 20 Social Media Power Influencers. I've also reviewed and ranked more than three hundred tools, so I know what readers want to see before they try one.
Who advertising here suits
- Software and AI tools built for small businesses
- Business services: finance, legal, payroll, hiring, websites and marketing support
- Agencies and consultants who sell to owner managed businesses
- Brands launching something new for the small business market
How it works
- Use my contact form or email [email protected] with your website, your target URL and the topic or category you have in mind.
- I reply with what fits: a new sponsored article, a link in an existing article, a roundup placement or a newsletter feature.
- You send the article or the points you want covered, or I write it so it matches the rest of the blog.
- We agree the details and I send a PayPal invoice.
- I publish and send you the live link.
Tips for advertising to small business owners anywhere
- Lead with the problem you solve, not the feature list.
- Show how fast they can get value. Owners have little time to set things up.
- Use plain words. Jargon reads as a sales pitch.
- Give one clear next step, such as a free trial or a short demo.
Ready to start? Use my contact form, my write for me page or email [email protected] with your website, the page you want readers to reach and the topic you have in mind. You'll get a straight answer, usually within a working day.
Frequently asked questions
What is the best way to advertise to small business owners?
Appear where they look for help: practical blogs, newsletters and comparison articles they read when they're making a decision, rather than relying only on banners and social ads.
What is B2B advertising?
B2B advertising is advertising aimed at businesses rather than consumers. For small businesses, the owner is usually the buyer, so the message has to be practical and quick to act on.
Can I advertise to small business owners on lilachbullock.com?
Yes. Sponsored articles, roundup placements, link insertions and newsletter features are all available. Use the contact form or email [email protected].
Which products fit best?
Tools and services that help a small business market itself, sell, save time or run day to day operations.
How long does a placement stay live?
Placements on the blog are permanent.
How do I pay?
By PayPal invoice, once the details are agreed.