Write for Us Flooring: Flooring Blog Guest Post Guidelines
I'd love a flooring guest post from someone who's spent time on their knees over a subfloor. Fitters, installers, showroom staff, interior designers, flooring brands and the writers who work for them can all pitch here, as long as the post teaches one useful thing about choosing, laying or looking after a floor. We turn down product pages dressed up as articles, decor roundups with no flooring in them and durability claims nobody can back up.
Most of what a flooring write for us search returns is shopping: delivery offers, shop pages, a local fitter's homepage and a business directory listing. A couple of results are homeowner articles on choosing floors or whether every room has to match, but hardly any of them tell an installer or a home improvement writer where to send a pitch. What this blog wants is the knowledge that sits behind the sales floor: why a click vinyl floor lifted at the edges six months in, how a fitter checks a subfloor before quoting, which finish holds up in a hallway shared with a dog and two children.
Floors are one of the few things my readers can't easily change once they're down, so they want to get the choice right first time. Many are business owners and creators doing up a home or an office, and some run fitting or showroom businesses themselves. They already use my guides to the best flooring for your home and the best takeoff software for measuring a job. A flooring post has to help them pick, fit or care for a floor with fewer surprises.
60-second flooring guest post check
A strong submission can answer yes to all five points:
- Do you fit, sell, specify or write about floors as part of your work
- Have you backed every durability or warranty point with a source or your own jobs
- Does your opening answer the reader's question in the first two lines
- Is the advice true of the material in general, not just one supplier's range
- Would a homeowner and a fitter both learn something from it
Read the guidelines and submit your guest post.
What we publish
- Choosing flooring room by room: hardwood, laminate, vinyl and tile
- Subfloor preparation and the installation mistakes that show up later
- Floors for homes with pets, young children and busy hallways
- Cleaning and maintenance routines for each type of floor
- Reading a flooring quote and spotting what's been left out
- Colour, finish and wood grain trends, and how they wear over time
- Running a fitting business or showroom, from someone who does it
- Specifying floors as an interior designer, from brief to handover
If your post could be published on any flooring site with the logo swapped, it is not for us.
What we look for in flooring posts
Read each row from left to right: a flooring subject, the take I'd run, then the take that gets turned away.
| Topic | What gets accepted | What gets declined |
|---|---|---|
| Choosing materials | Trade offs between hardwood, laminate, vinyl and tile for a named room | A gallery of pretty floors with no advice |
| Installation | Subfloor prep and fitting lessons from real jobs | Steps copied from a manufacturer's leaflet |
| Care and cleaning | Routines that suit each floor type and finish | A pitch for one cleaning product |
| Quotes and planning | How to read a quote and spot missing work | A sales page for your own fitting firm |
| Trends | Colours and finishes, with how they wear in daily life | A trend list with no flooring knowledge behind it |
What we don't accept
- Retailer product pages rewritten to look like articles
- General home decor roundups with no real flooring focus
- Brand promotion for a single flooring supplier or range
- Durability, lifespan or warranty claims with nothing behind them
- Thin posts, or posts already published on another site
What you get
- Your article in front of an engaged audience of business owners, marketers and founders
- One relevant, contextual link back to your own site
- A byline and the credibility of an established, high-traffic blog
- Editorial help to make the piece as strong as it can be before it goes live
How to submit
Send your pitch or draft through the contact form. Include the topic, the one specific problem the post solves, and a line on your first-hand experience with it. One idea per pitch works best. You will hear back on whether it is a fit before you write the full draft.
What a strong flooring pitch looks like
A weak pitch says "I'd like to write about ten stunning flooring ideas for your home." A strong one says "I've fitted floors in older houses for years, and I want to explain how I check an uneven subfloor before laying luxury vinyl, the moisture test I never skip, and the three callbacks I stopped getting once I changed my prep." One is a brochure. The other is worth reading.
The angles that get accepted fastest
- Why a laminate floor squeaks, and what the fitter missed
- Moisture testing a concrete subfloor before anything goes down
- Hardwood or engineered boards for a kitchen that gets heavy use
- Picking a floor that copes with claws, spills and muddy boots
- What a showroom team wishes customers asked before ordering
- Questions to put to a fitter about their quote
- Grout, sealant and the small jobs that keep tile looking new
- Matching floors between rooms without everything looking the same
Looking for more places to pitch? The sites that accept guest posts page helps you build a shortlist of blogs in your niche.
The traffic behind a placement here
Straight from Google Search Console, 3 to 30 October 2026: this site was shown 3.6 million times in Google results and received 23,300 clicks. That is the readership a flooring post joins. Want a firmer route than a pitch? Sponsored posts and link placements in articles that already rank are available too, and here is how to partner with me.
Frequently asked questions
Does Lilach Bullock accept flooring guest posts?
Yes. Flooring guest posts are welcome from fitters, installers, showroom teams, interior designers, flooring brands and home improvement writers. We publish practical articles on choosing, fitting and caring for floors, and decline product pages, single supplier promotion and claims that can't be checked.
What flooring topics do you accept?
Choosing materials room by room, subfloor preparation and installation, floors for pets and busy homes, cleaning and maintenance, reading a flooring quote, and colour and finish trends. Each one needs to leave a reader better placed to pick, fit or look after a floor.
Do you accept home improvement or interior design guest posts too?
Yes, but whole house projects and styling pitches suit the home improvement, home renovation and interior design pages better. This page is for floors: materials, fitting and care. Every pitch reaches the same editor, and the same rule applies: useful, tested and fair to the reader.
How long should a guest post be?
Most accepted posts run between 1,200 and 2,000 words. Length matters less than usefulness: a tight 1,200 word post with one clear lesson beats a 3,000 word overview every time. Use short paragraphs, clear subheadings and at least one real example.
Can I include a link back to my own site?
One contextual link back to your own site is fine when it is relevant and helps the reader. Posts written purely to build a backlink with no real value for the reader are not published.
Do you accept previously published content?
No. Every submission must be original and not published anywhere else first, including your own blog, Medium, LinkedIn or a guest slot on another site. Republished or lightly reworded content gets declined, and we check before anything goes live.
Can I use AI tools to help write my guest post?
You can use AI to help with research or tidying your draft, but the experience, examples and opinions must be yours. Posts that read like generic AI output, with no first-hand detail, are declined.
Do you accept sponsored or commercial partnerships?
Commercial and partnership enquiries are handled separately from editorial guest posts. If you are a brand or agency wanting to work together rather than pitch an article, say so in the contact form and you will get the right details back.
How long does a decision take?
We aim to come back to you within a few working days. If the pitch is specific and clearly written, with the result in the first line, the decision is much faster.
Do you edit guest posts before they go live?
Yes. Every accepted post gets an editorial pass for clarity, structure and accuracy, and you may be asked for an extra example or a missing number. The aim is to make your piece as useful as it can be, not to change your voice.
Can I pitch more than one idea?
Yes, but send them one at a time or as a short numbered list with one line each. The strongest pitch goes first, and a single clear idea with a real result almost always beats several vague ones.
How do I submit a flooring guest post?
Send your pitch through the contact form with the topic, the specific result or lesson you will cover, and a line on your own experience fitting, selling, specifying or writing about floors. One idea per pitch works best, and you will hear back before you write the full draft.
Related pages in the write for us family: home improvement write for us, home renovation write for us, interior design write for us.
Brands and agencies: sponsored posts and link placements on this blog are handled separately from editorial guest posts. See how to work with me or email [email protected].