Yes, you can advertise on my blog. Blog advertising means placing your brand inside content your buyers already read, as a sponsored article, a link added to an existing article, a mention in a roundup or a feature in my newsletter. lilachbullock.com is a marketing and business blog read by business owners, founders and marketers.
Most brands that want to advertise on blogs start with display banners, then find that readers scroll straight past them. The placements that keep working are the ones inside the content: an article that answers the question your buyer is asking, with your brand named where it helps.
Here's what you can place on my blog, who each format suits, how it works and what to check before you advertise on any blog, including mine.
What is blog advertising?
Blog advertising is any arrangement where a brand appears on a blog in return for a sponsorship. Today that mostly means native formats that sit inside the editorial content rather than around it. Because the placement lives in an article, it can be read, shared and found in search for years, not just for the length of a campaign.
Ways to advertise on my blog
- Sponsored articles: a new article on a topic that fits your product, with your link in the body. Details are on my sponsored articles page.
- Link insertions: your link added to a relevant article that is already published and indexed. See link insertions and niche edits.
- Product placements: your tool named and described in a relevant roundup, next to the tools your buyers compare. See feature your tool.
- Newsletter features: a short write up in my weekly newsletter for business owners. See newsletter sponsorships.
Who advertising on my blog suits
- SaaS companies and software brands that sell to small businesses, marketers or agencies
- Agencies and consultants who want to reach business owners researching a problem
- Ecommerce and service brands with a product that fits a marketing, AI, productivity or small business topic
- Brands that want a lasting placement rather than a campaign that stops when the spend stops
If your product isn't a natural fit for my readers, I'll tell you in the first reply. A placement that doesn't fit the page doesn't help you or them.
How it works
- Use my contact form or email [email protected] with your website, your target URL and the topic or category you have in mind.
- I reply with what fits: a new sponsored article, a link in an existing article, a roundup placement or a newsletter feature.
- You send the article or the points you want covered, or I write it so it matches the rest of the blog.
- We agree the details and I send a PayPal invoice.
- I publish and send you the live link.
No discovery calls, no long forms and no chasing. If something isn't possible, you'll hear that first.
Why advertise on an established blog
I've been publishing since the dial up days, so the site has a long history with search engines and thousands of indexed articles. I've spent 23 years in marketing, built, scaled and sold a digital marketing agency, and been listed by Forbes in the Top 20 Social Media Power Influencers. I've also reviewed and ranked more than three hundred tools, so I know what readers want to see before they try one.
That matters for advertisers in two ways. A placement on an established site is more likely to be found, and the owner is more likely to still be there next year if a link needs updating.
What to check before you advertise on any blog
- Relevance. Your topic should match the site. A marketing tool on a marketing blog makes sense.
- A living site. Recent posts, real readers and pages that are still indexed.
- Permanence. Ask how long the placement stays live. Here, placements are permanent.
- A named owner. Someone you can email if anything needs changing.
- Editorial standards. If a site publishes anything, your brand sits next to things you would not choose. My notes on telling a good placement from a bad one go further.
Ready to start? Use my contact form, my write for me page or email [email protected] with your website, the page you want readers to reach and the topic you have in mind. You'll get a straight answer, usually within a working day.
Frequently asked questions
Can I advertise on lilachbullock.com?
Yes. Sponsored articles, link insertions into existing articles, product placements in roundups and newsletter features are all available. Use the contact form or email [email protected] with your website and topic.
What is the difference between blog advertising and display ads?
Display ads sit around the content and most readers ignore them. Blog advertising today usually means a placement inside the content, such as a sponsored article or a mention in a roundup, which readers see while they are researching.
Who reads the blog?
Business owners, founders, marketers and agency teams looking for practical advice on marketing, AI, social media and running a small business.
How long does a placement stay live?
Placements are permanent.
Can I send my own article?
Yes. Many advertisers do. I edit it for my readers if it needs it and tell you what changed.
How do I pay?
By PayPal invoice, once the details are agreed.