Want your tool in front of business owners who are comparing options right now? You can feature it here in three ways: a product placement in a relevant roundup, a dedicated review, or a sponsorship in my newsletter, which goes to 15,000 business owners. Email [email protected] to start.
A lot of the tool companies that email me found a roundup on my blog where a competitor is already named. That makes sense. People read a roundup when they're deciding what to buy, so it's one of the few places where being named puts you in front of someone at the right moment.
This page explains the ways you can get your tool featured, what each one is, who it suits and how to get started.
Product placements in roundups
My blog covers marketing, social media, AI, email, productivity and small business software, and a lot of that coverage is in roundups. A product placement means your tool is named and described in a relevant list, next to the tools your buyers already compare.
It suits:
- Tools in a clear category where buyers compare a shortlist before signing up
- Newer tools that want to sit alongside the names people already know
- Tools whose competitors are already named in one of my lists
I write the entry myself so it matches the rest of the list: what the tool does, who it's for and what stands out. You're welcome to send the points you'd most like covered, and I'll check them against your site.
Inclusion in new roundups
If there isn't a list for your category yet, tell me. I'm adding new roundups all the time, and I'd rather write the ones that tool buyers and my readers are both looking for. Your tool can be considered for a new list as it's written.
Dedicated reviews
A review is a full article about one tool: what it does, who it's for, how it fits into a working day and where it's strongest. It suits newer tools, tools with a feature that takes more than a paragraph to explain, and tools whose buyers want a walkthrough before they try it.
I write reviews for my readers, so they're clear, specific and practical. That's what makes them useful to the people you want to reach.
Newsletter sponsorship
My newsletter goes to 15,000 business owners. A sponsorship puts your tool in front of them with a short write-up in my voice. Sponsored features typically get 30 to 150 clicks.
It suits launches, free trials, webinars and offers: anything with a clear next step for the reader.
What I need from you
- Your tool's name and website
- Which option interests you: a roundup placement, a new roundup, a review or the newsletter
- The category or the existing roundup you have in mind, if you have one
- The two or three things you'd most like readers to know
It needs to be a working product with a public website, so I can check what it does before I write about it.
How to get started
- Email [email protected] with the details above, or use my write for me page.
- I reply with what fits and the details for that option.
- Once everything's agreed, I write it and send you the live link.
No discovery calls and no long forms. If something isn't a fit, I'll say so in the first reply.
Roundups your tool could be considered for
Here are some of the roundups on the blog right now. If your category is close to one of these, mention it when you get in touch.
- The best social media scheduling tools
- The best AI powered productivity tools for solo founders
- Best lead generation tools for marketing agencies
- Best email marketing tools for small business
- Best invoicing software for freelancers and small business
- Best digital business cards
Frequently asked questions
Can I suggest a roundup that doesn't exist yet?
Yes. Tell me the category and who the tool is for. If it's a good fit for my readers, it can go on the list of new roundups.
Who writes the review or the roundup entry?
I do. You can send the key points you'd like covered, and I'll check them against your website so everything in the article is accurate.
How quickly does it go live?
A placement in an existing roundup is usually quick once everything's agreed. Reviews and new roundups take longer because I write them from scratch.
Can I write a guest post instead?
Yes. Guest posts have their own guidelines on my write for me page. A guest post has to help the reader first, so if the main aim is to feature your product, a placement or review is the better fit.