SEO Consultant UK: Senior Help With Google and AI Search

Looking for an SEO consultant in the UK? I'm Lilach Bullock, a British marketer who has been getting businesses found on Google for 21 years. You work with me directly, not an account manager, and every plan covers the Google results your buyers click and the AI answers they increasingly read first.

If you'd like to talk about your site, start here. If you want a quick look at your AI visibility first, try my free checker.

Why hire a consultant instead of an agency

With an agency, the senior person sells you the work and someone else does it. With an independent (freelance) SEO consultant, the person who diagnoses the problem is the person who fixes it. You get faster decisions, no padding and one person who knows your site inside out.

It also means I'll tell you when SEO isn't your biggest problem. Sometimes it's the offer, the page that converts nobody or the follow-up that never happens. After 21 years in marketing, I look at the whole picture, not just the rankings report.

What I do

SEO audits. Technical, content and authority, ranked by what will move revenue first, not a 90-page export.
Indexing and technical fixes. Pages Google has found but won't show, crawl problems, redirects, speed and structured data.
Content that ranks and gets quoted. Service pages, guides and FAQs that answer buyer questions first and back the answer up.
Refreshes of pages that nearly rank. Often the fastest win on any site: the pages sitting on page two that need sharper answers and better internal links.
Authority building. Mentions and coverage on sites that matter in your market, using the PR skills I've used for two decades.
AI search. Whether ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews name you, and what to change so they do.

What inspecting my own site taught me

For my zero-impression pages study I inspected 1,995 of my own pages one by one in Google Search Console. 43% of the pages that never appeared in search were indexed anyway, 20% had been crawled and rejected, 16% were unknown to Google, and the median page had last been crawled 47 days earlier.

That's why my audits start with what Google has and hasn't indexed, not with a keyword list. Most sites I look at have pages Google has quietly given up on, and fixing that is cheaper than writing anything new.

Proof you can check

My Google search clicks are more than five times what they were in February 2026.
AI assistant traffic to my site more than tripled in a month.
I publish my research. Every study is on my research page, including the AI Overviews study of 300 live searches.
Forbes named me one of the top 20 social media power influencers, and I've spent two decades getting businesses into the press and onto page one.

How we'd work together

A short call. What you sell, who buys it and what search is doing for you today.
The audit. Your baseline on Google and in AI answers, with every problem ranked by likely impact.
The fixes. I do the work, or lead your team or developer through it, starting with the quickest wins.
Monthly reporting. Clicks, rankings, AI mentions and enquiries, in plain English, with the next steps agreed.

Who I work with

UK service businesses, consultancies, e-commerce brands, SaaS companies and agencies that want a senior SEO brain without a senior hire. If you're a solo owner doing everything yourself, that's fine too. Some of my favourite projects start there.

Frequently asked questions

What does an SEO consultant do?

An SEO consultant finds out why your site isn't getting the search traffic it should, fixes what's in the way and builds a plan to grow it. That covers indexing and technical problems, the pages and content you publish, and the authority your site earns from other sites. Today it should also cover how you show up in AI answers.

How do I choose an SEO consultant in the UK?

Ask three things. Can they show you results on a site they run themselves? Will you work with them directly, or with a junior? And can they tell you whether ChatGPT and Google's AI mention your business today? A good consultant answers all three without a sales deck.

Do you work with businesses outside London?

Yes. I work remotely with businesses right across the UK, and with clients in the US and further afield. SEO doesn't need a meeting room. It needs access to your data and someone who knows what to do with it.

Do you guarantee rankings?

No, and be careful of anyone who does. Nobody controls Google. What I do promise is a clear baseline, a plan ranked by likely impact and plain monthly reporting, so you always know what's working.

How much does an SEO consultant cost?

It depends on your site, your market and whether you want a one-off audit or ongoing work. I scope it after a short conversation and give you a clear quote before anything starts. Start on the work with me page.

Do you cover AI search as well as Google?

Yes, every plan covers both. Many of your buyers now read an AI answer before they see a single link, so I check where you stand in ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews alongside your rankings. More on that in my AI SEO services.

Talk to me about your site

Tell me about your business on the work with me page, or send a quick question through my contact page.