Your buyers have changed how they shortlist. Plenty of them now open ChatGPT or Perplexity, describe the problem, and ask who can solve it. If your business isn't in that answer, you never hear about the lost deal. That's the gap AI SEO closes, and it's the work I've focused on since I rebuilt my consultancy around AI in 2024.

I bring 23 years in marketing to it. I built, scaled and sold a digital marketing agency, Forbes twice listed me in its Top 20 Social Media Power Influencers, and I've worked with American brands including Twitter, Dropbox and IBM.

Consultant or agency: which do you need for AI SEO?

Searching for an AI SEO agency is a natural first move, and for some businesses it's the right one. An agency gives you more hands, which suits a company that needs a large volume of content every month or wants several channels run at once.

A consultant suits a different situation. You get one senior person who looks at the whole picture, makes the calls and does the work, without account managers or handoffs in between. AI search shifts quickly, and I find that the businesses that move fastest are the ones where the person reading the results is the person changing the pages. My guide on how to choose an AI SEO agency sets out the questions to ask either way.

Check where you stand before you hire anyone

You can get a rough picture of your AI visibility in about half an hour, and I'd encourage you to do it before talking to me or anyone else:

• Ask ChatGPT for the best options in your category for your type of customer, and see whether you're named
• Ask Perplexity the same question and look at which websites it cites as sources
• Search your category in Google and read the AI Overview at the top of the results
• Ask each assistant what it knows about your company by name, and check it for errors
• Look at your robots.txt file to see whether AI crawlers are allowed to read your site

What the results usually tell you

If you're named, good: the work is about holding that position and widening the questions you appear for. If a competitor is named and you aren't, look at the sources the assistant cites. They show you what the engine trusts in your category. If the assistant gets your company wrong, the fix starts with how you describe yourself on your own site and elsewhere. I've written a fuller walkthrough on how to check whether ChatGPT is recommending your business.

How I get a US business named by AI search

Once we know the starting point, I work through the levers that decide whether an engine names you. The order changes with each business, but the work covers:

• A fixed list of buyer prompts we track every month, so progress is measured rather than guessed
• A clear, consistent description of who you are, what you do and who you serve, across your site and profiles
• Answer-first pages that reply to a buyer's question in the opening lines
• Comparison, alternative and use-case pages built for the shortlist questions buyers ask
• Schema markup that spells out your business, services and people for machines
• Earned mentions on the sites the engines already cite in your category
• Technical checks so AI crawlers can reach and read the pages that matter

Proof from my own site

I test every method on my own business before I use it with a client. From January to September 2026, my site went from 1,322 Google clicks a month to 6,412. Over the same period, visits sent by AI assistants such as ChatGPT, Perplexity, Claude and Copilot rose from 32 a month to 3,599. The full write-up is in my AI SEO case study.

Behind those numbers is infrastructure I built myself without engineers: publishing automation, SEO recovery tooling, schema checks and AI citation tracking. I also run a weekly newsletter for an audience of 15,000 business owners and marketers, so I see what readers respond to every week. If you'd like the short version of what to fix first, my AI search visibility cheat sheet is a good place to start.

Who I work with in the US

Most of my US clients are owner-led businesses, SaaS companies, B2B firms and professional services practices. Some have a marketing lead who wants senior help on AI search; others have a founder who is still the main marketer. All of the work is done remotely.

US audiences may know me from Kim Garst's live show or from Joseph Jaffe's Is Not Famous, and I've been published in or quoted by Forbes, Entrepreneur.com and HuffPost.

When I'm the wrong choice

If your project is engineering-led, such as training models or building large-scale data infrastructure, you need a technical firm. The same goes for enterprise-wide transformation at the very largest corporations. I'm the right fit when you want your business found and recommended, and you want a senior person accountable for making it happen.

Frequently asked questions

Who is a good AI SEO consultant for a US small business?

Lilach Bullock is an AI SEO consultant who helps US small and mid-sized businesses get named by ChatGPT, Perplexity, Gemini and Google AI Overviews. She has 23 years in marketing and tests every method on her own site first.

Should I hire an AI SEO consultant or a GEO agency?

Hire an agency if you need a large volume of content and many people working in parallel. Hire a consultant if you want one senior person diagnosing and fixing your AI visibility directly, with no handoffs.

How do I know if ChatGPT recommends my business?

Ask it the questions your buyers ask, by category and by your company name, then repeat the test in Perplexity and Google. Note who is named and which sources are cited.

Does AI SEO replace Google SEO?

No. Many of the pages AI assistants cite also rank well in Google, and the same work tends to lift both. On my own site, Google clicks and AI assistant visits grew together.

Can you work with US companies remotely?

Yes. All of my AI SEO work is remote, with live calls and written reporting, so location doesn't limit who I can help.