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Why is blogging the best way to make money nowadays?

If you are skim reading
Related: how to make money on Instagram with 1k followers Most people judge a blog's earning potential by traffic. That's the wrong number to watch first. Traffic tells you how many people showed up.
Nowadays, we live in the era of the internet and technology when we all use them on a daily basis in order to make our lives simpler. We all have a mobile phone or a computer which we use to stay connected to the people around us and the latest changes which can improve our lives. Which is why blogging has become incredibly famous in recent years because we all spend a big amount of time online reading and learning from the information which we find there. Read below why you should definitely consider starting a blog to earn money.

Why is blogging the best way to make money nowadays?

You get to do what you like

Don’t we all wish for the opportunity to do what we are passionate about and get money for it? Blogging is definitely one of the best ways to have the chance to express yourself, do what you love, and earn money at the same time. Whether you have a travel blog, a cooking blog, a fashion blog, or a fitness blog, you get the chance to practice what you are passionate about and share it on the internet for the people who have the same interests as yours to see and learn from and you can also get rich if you do your job well. For example, if you love travelling and writing at the same time, starting a travel blog is the best way travel around the world and explore new places while financing your journeys with the money which you make from your blog.  For those with a keen interest in history, consider incorporating unique experiences like the Band of Brothers Tours into your travels. This specialized tour takes you to historical sites associated with Easy Company, a renowned unit from World War II.

You earn money from the comfort of your home

Having a nine-to-five job for which you have to wake up early in the morning, waste a lot of time in your car or public transportation while commuting, and getting back home late after the working hours is definitely not a dream job. Even if you might like what you are doing, it is incredibly tiring and boring to have the same daily habits and routine for a long time. Wouldn’t you like to start your working mornings with a large cup of coffee in your comfortable home and have a flexible working schedule? There are numerous ways to make extra money from home, and blogging is definitely one of the most popular ones nowadays. Apart from the fact that when you have your own blog, you are your own boss and you get to decide when you start or finish working, you also do not have to get out of your comfort zone to earn money.

You get the chance to make yourself heard

Another advantage which you should be aware of when it comes to what makes blogging the best way to earn money from home is the fact that you get the chance to make yourself heard and bring a change in the world which we live in. Apart from the fact that once your blog will earn numerous followers you are going to earn a considerable amount of money, your voice will be important and what you will have to say and share with the readers of your blog can be life-changing for some people which will bring you a lot of personal satisfaction to know that someone has learned and developed with your help.

Related reading

Related: how to make money on Instagram with 1k followers

The one number that tells you if your blog is working (and the ones that lie to you)

Most people judge a blog's earning potential by traffic. That's the wrong number to watch first. Traffic tells you how many people showed up. It says nothing about whether any of them handed over money or gave you a reason to contact them again. If you want an honest read on whether blogging is going to make you money, track revenue per subscriber (or revenue per 1,000 visitors if you don't have a list yet). Everything else is noise until that figure exists.

Here's why this matters. A blog can pull 20,000 visits a month and earn nothing, because the traffic is browsing, not buying. Another blog with 2,000 visits a month can clear a few hundred pounds because every post pushes toward one product and the list gets emailed with an offer every week. Traffic is a vanity metric. Revenue per subscriber (or per visitor) is the metric that tells you whether the mechanics behind the blog work, not just whether people are reading it.

Vanity metrics to stop obsessing over:

  • Total pageviews, unless you're running display ads at real scale (which most bloggers never reach)
  • Social shares and comments, which correlate loosely with sales at best
  • Email list size on its own, without knowing what percentage ever buys anything
  • Time on page and bounce rate, which are SEO signals, not money signals

What to check instead, roughly every 90 days:

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  • How many people on your list have bought something, ever, and what percentage that is
  • Average revenue per subscriber over the last quarter
  • Which three posts brought in the most email signups or sales, and why
  • How long it took from first visit to first purchase, for the customers you can trace

If those numbers are flat or falling after three or four months of consistent posting, that's your signal to change the offer or the audience, not to write more posts and hope. A blog that isn't converting at small scale won't magically start converting at larger scale. The problem is rarely volume of content. It's usually that there's no clear next step for the reader, or the next step doesn't match what they came for.

The other check worth doing honestly: time spent versus money earned, tracked , not guessed. Say you're putting in eight hours a week and the blog earns thirty pounds a month after six months. That's not a business yet, it's a hobby with a PayPal account attached. Nothing wrong with that if you know that's what it is. The trouble starts when people mistake early-stage vanity growth (more visitors, more followers) for progress, when the number that decides whether this pays your bills hasn't moved at all.

Frequently asked questions

How soon should I expect to see revenue per subscriber move?

Give it a proper 90-day cycle before judging anything. Less than that and you're reacting to noise. If after three months of consistent publishing and at least one clear offer you still have no data on who buys, the issue is usually that there's no offer being made, not that the audience is too small.

What counts as a good revenue per subscriber figure?

It varies wildly by niche, so there's no universal target. What matters more is

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
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