How Much Does Facebook Pay per 1,000 Views in Indonesia?

Indonesian creators have had a bumpy ride with Facebook money. First came the bonus invitations, then the programme changed shape, and now most of the advice floating around on TikTok and in WhatsApp groups is out of date. If you've searched for a rupiah rate per 1,000 views, here's what I can tell you with confidence, and what nobody can.

Facebook's short history of paying Indonesian creators

Back in 2024, Meta announced it was taking its Performance bonus into Asia for the first time, and Indonesia was named among the new countries where select creators could be invited. The bonus paid for engaging photo, text and video posts, and Meta lifted the monthly cap on what creators could earn from it. It stayed invite-only throughout.

That chapter has closed. Meta ended the Performance Bonus Program, In-stream Ads and Ads on Reels on August 31, 2025. Eligible creators were invited into a single programme, Facebook Content Monetization. So if a video you watched still talks about bonus targets or ad breaks, it's describing a system that's gone.

Content Monetization in Indonesia today

Indonesia is on Meta's list of countries and territories where Content Monetization is available. Like everywhere else, the programme is invite-only. Invitations come through official channels: the Facebook app, email, Meta Business Suite or your Professional dashboard. There's an interest form if you haven't been invited, but Meta is clear that it's not an application. Some Indonesian creators also come in through agency partners approved for Meta's Creator Fast Track.

Please be careful with anyone offering to 'activate' monetisation for a fee. Meta warns creators not to click suspicious links that don't come from its own channels, Messenger included.

Bahasa Indonesia, Javanese and the language list

Indonesia is home to over 700 living languages, which makes Meta's language rule more important here than almost anywhere. Content Monetization only pays on posts in supported languages, and Meta says content in an unsupported language may be ineligible.

The good news first. Indonesian is on Meta's supported list, and so is Malay. The awkward part is Javanese, the most widely spoken indigenous language in the country, with native speakers making up 31.8% of the population. Javanese isn't on the list, and neither are Sundanese or other regional languages.

So a Javanese comedy clip from Surabaya or Yogyakarta might travel a long way and still sit outside the programme. If Facebook income is a goal, I'd keep the posts you want paid for in bahasa Indonesia, and enjoy regional languages where the reward is reach, community or brand interest instead.

Why nobody can give you a rupiah rate per 1,000 views

Content Monetization doesn't pay on the ads shown inside your videos. It pays on the performance of your public reels, photos, stories and text posts. Meta says the amount depends on numerous factors it decides alone, including qualified views and watch time, and that it can change over time.

A few rules decide whether a post counts at all:

• Reels shorter than 10 seconds don't qualify, and stories need at least 5 seconds.
• Any post watched for under 5 seconds won't earn.
• Posts you've boosted, posts you've deleted and posts with ads switched off are excluded.
• Reuploads that lose a copyright claim to the owner aren't eligible, which matters for the many Indonesian pages built on reposted clips.
• Content crossposted to you by a Page you don't run won't count, though crossposts from your own Instagram can.

Put together, that means two creators in Jakarta with identical view counts can see very different payouts. Treat any rupiah figure you see online as one person's result, never a rate.

Finding your own earnings per 1,000 views in rupiah

Once you're onboarded, your monetisation tools show both earnings and views for any date range. Divide the earnings by the views and multiply by 1,000, and you have your real figure. Check it each month, alongside watch time, to see whether longer hooks, different topics or a new posting time move it.

If you want a simple way to track that, my dashboard for Facebook Reels performance shows which numbers to log so you can spot what holds Indonesian viewers.

How Facebook money reaches an Indonesian bank account

Indonesia's currency is the rupiah (IDR), issued and managed by Bank Indonesia and legally divided into 100 sen. Meta pays through the payout account you set up in your monetisation tools after accepting an invitation. I couldn't confirm Meta's public list of payout methods or its payout threshold for Indonesia, so follow the options your own dashboard shows.

Before the first payment lands, ask your bank how it converts foreign payments into rupiah and what it charges. Keep your payout records. Meta's public pages I checked don't explain Indonesian tax, so take personal tax questions to a local accountant.

Subscriptions and Stars for Indonesian pages

Indonesia is one of the 37 countries where Pages can switch on Facebook Subscriptions. To qualify, your Page needs 10,000 followers or 250 or more return viewers, plus either 50,000 post engagements or 180,000 watch minutes in the last 60 days. For a cooking, religious study or tutoring page with a loyal following, monthly members can be steadier than view-based pay.

Stars are the tipping option. Fans send Stars on lives, Reels and posts, and Meta says you earn 1 cent per Star. You need 500 followers for at least 30 consecutive days and must live where Stars is available. Meta's Stars page doesn't publish a country list, so check your dashboard.

A million views in Indonesia: what that can and can't mean

If you're invited, the post is in bahasa Indonesia, it's your original work and viewers stayed well past the opening seconds, a million views will feed a Content Monetization payout. How much depends on the factors only Meta measures, so I won't invent a figure.

If you aren't invited, or the post was in Javanese or reposted from elsewhere, Meta may pay nothing for it directly. The reach still helps. Indonesian brands pay attention to creators with proven audiences, and a strong run of posts also gives Meta reason to invite you.

Indonesian income routes beyond Meta payouts

Income route	Open to Indonesian creators?	Checked against
Facebook Content Monetization	Yes, by invitation	Meta country and language list
Facebook Subscriptions	Yes, once you meet the thresholds	Meta for Creators Subscriptions page
Facebook Stars	Confirm in your dashboard	Meta for Creators Stars page
Brand partnerships	Yes, with a Page or Pro Mode profile	Meta for Creators brand tools page
Affiliate links	Listed by Meta as an earning route	Meta for Creators earn money page

It helps to compare notes with creators elsewhere. My guide to Facebook payouts in South Africa shows how the same language rule plays out in a very different country. And if you sell your own products or services, my piece on whether to pay for Facebook ads or grow organic reach will help you decide where your budget goes.

Frequently asked questions

Does Facebook pay creators in Indonesia?

Yes. Indonesia is on Meta's country list for Facebook Content Monetization, which is invite-only, and Indonesian is one of the supported languages.

How much does Facebook pay per 1,000 views in Indonesia?

Meta doesn't publish a rupiah rate per 1,000 views. Pay depends on qualified views, watch time and other factors Meta decides, so calculate your own figure from your dashboard.

Is the Facebook Performance bonus still running in Indonesia?

No. Meta ended the Performance Bonus Program, In-stream Ads and Ads on Reels on August 31, 2025, and invited eligible creators into Content Monetization.

Can I earn from Facebook posts in Javanese?

Javanese isn't on Meta's supported language list, so posts in Javanese may not qualify for Content Monetization. Indonesian and Malay are supported.

Can Indonesian pages use Facebook Subscriptions?

Yes. Indonesia is on Meta's Subscriptions list, and a Page qualifies once it meets the follower and engagement thresholds Meta sets.