INFLUENCER & BLOGGING OUTREACH

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You work hard to get in front of the audiences that count and you can create content and reach out on social networks – that’s a great way to build connections and build your reputation.

But, the endorsement of an influencer, such as a journalist or blogger, can make a huge difference to your business – done right and done strategically.
Being seen where your audience is hanging out, on high traffic and credible websites, and getting shares and comments from influencers can be like a sprinkling of fairy dust because:

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Contact me today to talk through how

I can help you reach out to

influencers and get them talking

about your brand!

  • It extends your reach when they give you exposure and share your posts, tweets and links - you get in front of many more people than just via your own website or network. Influencers and their followers amplify your message
  • It enhances your reputation - the influencer's audience already knows, likes and trusts them and you can tap into that established goodwill
  • Third party endorsement is incredibly valuable - it's other people highlighting your views, insight, knowledge and skills rather than you talking about it yourself
  • Being featured on a website other than your own increases visibility and helps to drive traffic to your own website

Influencer outreach – done right

There is a risk with influencer outreach – if you don’t do it right then it can damage your reputation and that is the last thing you want to do.  An approach that just asks for tweets and shares won’t get you anywhere.  It takes time to build these relationships and it’s all about putting the needs of the influencer and their audience first.

You have to approach the right influencer in the right way at the right time.  And, that is exactly how I can help you.

This is all about building relationships that will support you and your business in the years to come so it’s worth doing it right, don’t you think?

I tap into my extensive network to connect you with the right influencers.

Influencer outreach – what I do for you

Influencer outreach typically includes:

  • A focus session to ensure there is clarity around what you want to achieve and the audiences you want to target
  • Researching the influencers who are most likely aligned with your business and the audiences you are trying to reach
  • Assessing those influencers to identify levels for priority targeting
  • Putting together a strategic plan for connecting and engaging with those influencers
  • Tapping into my own extensive network to get you a foot in the door
  • Drafting the pitch emails to go to them to offer interview opportunities, expert articles and guest blogs with precisely the ideas they want
  • Ongoing support on engaging influencers via social networks

This programme of work is laser focused.  It starts from a sound strategic base with a view to extending your reach, elevating your profile and credibility and giving you highly sought quality influencer endorsements.

So, if you want to build your profile, credibility and reputation and amplify your message too then influencer outreach is for you.  Get seen where you audience is already hanging out.

Contact me today to chat through how influencer outreach can work for you.

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