It’s a bit of a shocking question for many entrepreneurs, like asking a woman how much she weighs or how old she is!
But it’s a valid question. The truth is, most of us don’t put our prices out upfront because we don’t want to put people off.
The LLC or limited liability company is one of the most popular business entities for entrepreneurs. It requires less maintenance than a corporation and it is also easier to establish. For more information consider this resource on how to start an LLC.
Then when we get them on a call, we hope to blow their socks off so they’ll be so excited to sign up they won’t care about price.
The problem is, this approach usually leads to:
- Way too many calls
- A low conversion rate
- Lots of time wasted
I recently changed up the way I do things & added a full-transparency pricing page to my website.
Want to know what happened?
? My call volume dropped, freeing up my time for other important things
? The calls I do have are with serious clients who are willing to invest in their business
? My conversion rate has increased substantially
So despite being counter-intuitive, being upfront about price seems to have some merit to it.
Why is that?
Well, nobody likes being sold to. If they’re interested in your service but can’t find your price on your website, they come into the call already expecting to be sold to… Which means they’re already on the defensive.
Want AI doing the heavy lifting in your marketing?
I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.
I believe people should buy on transformation & outcome, rather than price. But in reality, price (& how transparent you are about it) has the potential to change people’s minds.
I’ve found that being honest about pricing is the best way to go. Here’s why:
- It saves everyone time
- It shows your confidence in your skill and service
- You avoid wasting time on people who will never buy
- You develop a reputation as an honest business person (& are more likely to attract similar-minded clients)
- It helps you stand out in a saturated market
In my 17+ years as an entrepreneur, I’ve seen the best conversion rate since I started being upfront about my prices.
I’m also working with more & more people who are serious about scaling their business & putting in the hard work.
What are your thoughts? Would you make the switch from hiding behind calls to proudly displaying your prices?
Related: how to make money on instagram with just 1k followers
Bottom line: Pricing for marketing or coaching services depends on the scope of work, the level of expertise required, and the results you're aiming for, so a fair quote only comes after understanding your specific goals. Anyone who gives you a number without asking questions first is guessing, not quoting.
Frequently asked questions
Why can't you just give me a flat rate?
Because a social media audit and a full year-long growth strategy require completely different amounts of time and expertise. Flat rates without context usually mean either you're overpaying for something simple or underpaying for something complex.
What factors affect the price?
The main factors are the scope of the project, the timeline, how much strategy versus execution is involved, and the size of your business or following. A quick consultation costs far less than an ongoing retainer with content creation and reporting.
Do you offer packages or is everything custom?
Some services are offered as set packages, but most engagements are tailored once I understand your goals and current situation. This ensures you're paying for what you need rather than a one-size-fits-all bundle.
How do I get an accurate quote?
Book a short call or fill out a brief so I can understand your business, your goals, and your budget. From there I can give you a clear, honest price rather than a rough estimate.
