Asset 20 8 2
Does AI recommend your business? Run the free check →

Join 15,000 business owners, marketers and entrepreneurs. The Sunday newsletter you'll be annoyed only arrives once a week.

Article

How Much Does Twitch Take From Subs? The Split Explained

Twitch takes half of net subscription revenue on the default 50/50 split. Through its Plus Program, Twitch's cut drops to 40% for streamers who keep 100 Plus Points for three consecutive months, and to 30% at 300 Plus Points. Prime Gaming subs pay a fixed rate by country instead, and your exact share is shown in your dashboard.

Subs are the most reliable money on Twitch, so it's natural to want to know how much of each one you keep. The headline split is easy to find. What most guides skip is the detail: which subs count towards a better split, what comes off before the split, and why a Prime sub pays differently. I've pieced it together from Twitch's own pages and the reporting on its Plus Program.

Twitch's cut of subs: the three splits

Your statusTwitch keepsYou keepWhat qualifies you
Default50%50%Any Affiliate or Partner
Plus Program, first tier40%60%100 Plus Points for three consecutive months
Plus Program, top tier30%70%300 Plus Points for three consecutive months

TechCrunch reported the 50/50 default, and its coverage of the Plus Program reported the 60/40 tier and the 70/30 tier, whose threshold was lowered from 350 to 300 Plus Points. The same report said the programme is open to Affiliates as well as Partners, so you don't need a Partner badge to improve your split.

Twitch's streamer agreement adds the formal version: your fee is the percentage set forth in your dashboard of Net Revenue from paid or gifted channel subscriptions. Whatever any article says, your dashboard is the final word for your channel.

How Plus Points move your Twitch sub split

Plus Points are how Twitch measures whether you've earned a better split. TechCrunch reported the scoring like this:

  • A Tier 1 sub counts as 1 point
  • A Tier 2 sub counts as 2 points
  • A Tier 3 sub counts as 6 points

You need to hold the target for three consecutive months, which rewards steady communities over one-off spikes. Twitch's original Partner Plus announcement described the 70/30 share as applying to net subscription revenue from recurring monthly subscriptions and gift subs.

There used to be a ceiling too. TechCrunch reported that Twitch lifted the 100,000 US dollar annual cap that once pushed top earners back to the lower rate. Today, a streamer who qualifies keeps the better split on all eligible sub revenue.

How much Twitch pays per sub by tier

Twitch's Partner page lists the subscription options as 5.99, 9.99 or 24.99 US dollars, plus the free Prime Gaming sub. Your share is a percentage of net revenue, not of those prices, so you can't simply halve the sticker price and call that your pay.

Here's why. The agreement says Net Revenue is what Twitch receives after billing or platform fees, taxes, refunds, chargebacks, discounts and currency exchange and transaction fees. A sub bought through a phone app store usually carries extra platform fees, and the agreement also says fees depend on the offering, which may include discounts, promotions and local pricing. So the same tier can pay you different amounts depending on where and how the viewer bought it.

Prime Gaming subs and Twitch's fixed rate

Prime subs follow a separate rule. Twitch's agreement says redeemed Subscription Tokens pay a fixed-rate fee based on the redeemer's country, not a share of Net Revenue. Insider Gaming reported the rates when the change came in: 2.25 US dollars per Prime sub from the US and Canada and 1.80 from the UK.

That means Twitch doesn't take a percentage of a Prime sub in the usual way; it pays you a set amount. Some streamers find Prime subs are a big part of their count, especially with gaming audiences, so it's worth reminding Amazon Prime members in your chat that they can use theirs on you.

Gift subs and what Twitch takes

Gift subs count as channel subscription revenue under Twitch's agreement, so the same split applies. Gift subs bought by a viewer for others are a common way for communities to celebrate a milestone stream, and they can lift your monthly sub income quickly.

Work with me

Want AI doing the heavy lifting in your marketing?

I build the systems that handle the boring 80 percent, so you get your week back. Done properly, with the human kept in.

Twitch has also given streamers a way to gift subs themselves. Its blog says Spendable Balance lets you buy Bits and gift subs using your Twitch account balance, which can be a handy way to reward your community before you're eligible for a cash payout.

How to keep more of every Twitch sub

  1. Ask desktop viewers to subscribe on the website rather than in a phone app, where app store fees come off first.
  2. Build towards 100 Plus Points steadily; recurring paid subs are what count.
  3. Offer a reason to choose Tier 2 or Tier 3, such as extra emotes or a monthly sub-only stream, because higher tiers earn more points.
  4. Remind Prime members that their free sub can go to you.
  5. Check your revenue dashboard monthly to see your current split and whether you're on track for the next tier.

Chat-based support works on other platforms too. If you want to compare models, my review of Premium Chat, a platform for paid chats shows how a different split looks.

When your Twitch sub money arrives

Sub revenue joins the rest of your balance. Twitch's agreement says payments go out monthly, within 45 days after the end of each calendar month, and only once you're an Affiliate or Partner and you've passed the payout threshold. For the full picture of subs alongside ads, Bits and brand campaigns, my guide to how much Twitch pays streamers puts all the income streams side by side.

Twitch sub split checklist

WhatHow it worksSource checked
Default split50/50 of net sub revenueTechCrunch
Plus first tier60/40 at 100 Plus PointsTechCrunch
Plus top tier70/30 at 300 Plus PointsTechCrunch
Prime subsFixed rate by viewer's countryTwitch agreement, Insider Gaming
Your real sharePercentage in your dashboardTwitch agreement

Twitch's cut of subs isn't fixed for ever. It shrinks as your loyal subscriber base grows, which is a good reason to focus on keeping subs, not just winning them.

Frequently asked questions

How much does Twitch take from subs?

Twitch keeps 50% of net sub revenue by default, 40% for streamers on the Plus Program's first tier and 30% on the top tier, according to TechCrunch's reporting.

How much does Twitch pay per sub?

You get your split of the net revenue from each sub, after platform fees, taxes and similar deductions. Twitch's Partner page lists sub options of 5.99, 9.99 and 24.99 US dollars, but your share is calculated on net revenue.

Do Prime subs pay the same as paid subs?

No. Twitch pays a fixed rate for Prime subs based on the viewer's country. Insider Gaming reported 2.25 US dollars from the US and Canada and 1.80 from the UK.

Can Affiliates get the 70/30 split?

Yes. TechCrunch reported that the Plus Program is open to both Affiliates and Partners.

Do gift subs count towards Plus Points?

Twitch's agreement treats gifted subs as channel subscription revenue, but Plus Points are earned from recurring paid subs, so check your dashboard for how your gift subs are counted.

Published and maintained by the Lilach Bullock team, covering marketing, AI and business growth.
Your buyers are asking AI who to use. Does it say you?

See for free whether ChatGPT, Claude, Perplexity, Gemini and Google name you, and get the plan to become the answer.

Check my AI visibility →
Sundays only

Get the Sunday newsletter.

One email a week. AI experiments, marketing tactics, and the workflows Lilach is building right now in her own business.

Subscribe free

Let’s get your marketing running on AI.

Book a free 30-minute call

We figure out what you need, where AI fits in, and what working together would look like.

Book the call →

Or take the 30-second calculator

You’ll see the hours and the money quietly leaking out of your week, and the three workflows worth building first.

Take the calculator →

Or grab the free AI resource library

Prompt packs, templates, checklists, and swipe files. The exact tools I build for paying clients. Yours, free.

Get the library →
Keep reading

More from the blog.