3 Major Selling Points You Should Make Sure Your Product Has

by | Apr 7, 2021 | Tips | 0 comments

While marketing and word of mouth are great ways of selling products, no amount of good press would be able to sell a product that somebody simply doesn’t want. Here are three major selling points that you should make sure your product has before putting it on sale.

Longevity

One of the most important things that people look for in a product in the 21st century is longevity. As more and more people become concerned about the impact they are having on the environment, they’re becoming more concerned about the amount of waste they produce. Instead of buying a cheap version of a product that might complete the task for a short amount of time before throwing it away, customers are looking for products that they can be confident will last for years, if not decades.

With this in mind, it’s important that you manufacture products that will last a long time no matter how much stress and strain they’re put under. Make sure you rigorously test each product you sell, and if you find there are certain parts that are regularly breaking, consider ways you can improve the design of that item. Use the best quality materials, like adhesives that contain water-soluble polymers, to make sure your product has less chance of failing. If you can make one product that customers take home and can tell will last a long time, they’re more likely to buy more products made by you in the future.

Value for money

As well as considering how strong you can build a product, it’s important to consider the best ways to make the most profit out of any purchase. There are many things to consider to help improve your profit margins. For example, manufacturing large numbers of your products at once can often mean you can do a better deal on how much it costs to manufacturer each product or even buy materials in bulk. If you make your own products, consider selling them on your own site rather than via external retailers so you can keep all the profits.

Unique

One of the biggest obstacles when trying to persuade someone to purchase something is if they already own a product that does the same thing. For example, it’s highly unlikely that somebody is going to spend a lot of money on a new oven if they already have a perfectly good and functioning oven at home. That’s why it’s important that you make sure your product is unique to everything else that is out there on the market. This means one of two things – either your product should solve a problem that no other product on the market has ever been able to solve before, or it should be able to solve a problem in a completely new and unique way. For example, someone might be more tempted to buy a new oven if it has a new feature to help it cook meals in a tastier, easier, or a more energy-efficient way. Once you’ve discovered your unique selling point, make sure it’s displayed clearly in all of your marketing material.

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Author:

Lilach Bullock

Published:

7 Apr, 2021

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