Webinars are one of the best forms of content for generating high-quality leads. Not only that, but it’s one of the most accessible forms of monetizing your knowledge online. Although it’s considerably more work than writing a blog post, for example, a good webinar can bring in amazing results. In this blog post, I’m going to share the 10 top webinar tools for small businesses.
1. Click Meeting
ClickMeeting offer webinar tools for every stage of the process: from planning your webinar, to hosting it and to analyse stats post-webinar.
Setting up a webinar with ClickMeeting is very easy to do and only takes minutes. As a plus, you can rebrand your webinar as you please, so that it stays consistent with your overall branding.
They also offer screen sharing options, polls and surveys, private chats and a plethora of other useful features.The 10 best #webinar tools for small businesses @clickmeeting via @lilachbullockClick To Tweet
GetResponse is an all-in-one marketing platform with features for creating landing pages, for managing your email marketing and for automating your marketing tasks; and as a plus, they also offer a webinar tool.
You can use the tool to record your webinar, as well as to quickly schedule it and send automated reminders to your subscribers. You can also use their free email templates for webinar invitations and reminders to send out emails to your list:
There are numerous other useful little features, such as YouTube integrations, interaction and engagement features like polls, a chat and whiteboards, social sharing buttons and much more. And, once the webinar is done, you can easily add the participants to your drip campaign so that you can send them automatic follow-ups and start nurturing them and turning them into paying customers.
You’ll also have access immediately to your webinar analytics, so that you can work on improving and optimising future webinar projects and to find out how many conversions you’ve made.The 10 best #webinar tools for small businesses @getresponse via @lilachbullockClick To Tweet
3. Any Meeting
AnyMeeting is an online meeting and webinar tool – but, obviously, we’ll focus on the webinar features at the moment.
AnyMeeting can be connected to multiple different tools, such as for email marketing, marketing automation and for customer relationship management, so that you can easily send invites and get people to register to your webinar. You can also integrate it with Facebook and Twitter so that you can automatically promote your webinar and send any announcements and updates.
They allow as many as 6 different presenters at the same time and you can create real-time polls (or ahead of time!) and use their Q&A tools to easily manage your audiences’ questions.The 10 best #webinar tools for small businesses @anymeeting via @lilachbullockClick To Tweet
4. Webinars on Air
Webinars on Air is a tool that attempts to provide you with all the tools you need in order to create a successful webinar, in as little time as possible.
For example, you can record your webinar and then automate it – even better, you can join in later on when it’s time for the Q&A session, so that while you’re saving time recording your webinar ahead of time, you’re still there to respond to any audience questions.
Another cool feature is the ‘one-click webinar registration’ option, where you can send emails with a one-click link, so that anyone who clicks on it is automatically registered to your webinar.
You can also set up recurring webinars that go out regularly, and keep the same registered attendees – or find new ones! This is great for those who want to create a sort of an online course, but you also have the option of getting different attendees for each recurring webinar:
For those who want to use their webinar to advertise an offer or to capture more leads, with Webinar on Air, you can create an offer to share with your attendees whenever you are ready for it, and your audience will be able to buy from you without leaving the webinar room.
Other features include polls, Q&A options and the ability to embed registration forms. The tool integrates with multiple others, including GetResponse, Aweber, iContact and MailChimp.The 10 best #webinar tools for small businesses @webinarsonair via @lilachbullockClick To Tweet
5. Go to Webinar
Go to Webinar (or Go to Meeting) from Citrix is another online meeting and webinar tool, designed with businesses in mind.
With GoToWebinar, you can create and send email invitations, as well as confirmations and reminders, or, you have the option to let GoToWebinar send their automated email templates.
You can easily record your webinar and even set up practice sessions, so that you can make sure you’re ready for anything.
Custom branding is allowed as well, so you can add your logo as well as any other branding visuals to your webinar and any other materials.
GoToMeeting allows you to create up to 20 different polls, and add up to 20 questions to your audience surveys. Once the webinar is finished, you’ll have access to excessive reporting and you can integrate with your CRM tool to easily manage any captured leads.The 10 best #webinar tools for small businesses @gotowebinar via @lilachbullockClick To Tweet
6. Webinar Jam
WebinarJam is a tool designed to help you run the perfect live webinar event. You can control the look of your webinar depending on the number of presenters – the tool allows up to 6 different presenters at the same time, or, alternatively, you can simply share your screen.
WebinarJam have added a plethora of useful features in recent months, including a page builder for registration, thank you pages and so on, more templates and integrations with tools like Zapier and SalesForce.The 10 best #webinar tools for small businesses @webinarjam via @lilachbullockClick To Tweet
BigMarker is a platform created for the ‘modern webinar’ available on web, iOS and Android. It can be used to hold webinars, meetings, online classes and web summits or conferences.
The tool is designed to hold webinars that are as interactive as possible, with screen sharing, videos, polls and Q&A features. You can also create and add custom registration forms, and integrate the tool with over 500 different tools and apps, such as MailChimp and SalesForce.The 10 best #webinar tools for small businesses @bigmarker via @lilachbullockClick To Tweet
ReadyTalk offer tools for creating online meetings for up to 100 participants, webinars for up to up to 3000 attendees and if you have more than 3000, you also have the option to create a webcast.
You can use ReadyTalk for webinars to manage your webinars, engage with attendees and after the webinar, measure your results. Just like most other tools in this list, you can add polls and surveys, share your screen and integrate with a variety of tools, from social networks to CRM tools.The 10 best #webinar tools for small businesses @readytalk via @lilachbullockClick To Tweet
9. Cisco Webex
Cisco Webex is a tool for creating online meetings, webinars and online training courses.
You can create webinars for groups of 100 to 3000 participants and you can make as interactive as you want; share your screen, add a Q&A section, create a poll and chat with the attendees in real time.
Webex also allows you to add your own branding to your webinars.The 10 best #webinar tools for small businesses @webex via @lilachbullockClick To Tweet
So, there we go, the 10 best webinar tools for creating, holding and managing an amazing webinar! With any one of these tools, you can create a beautiful, engaging webinar that will ultimately help you generate more leads for your small business. Most tools also offer a free trial, so you can try it for free first and see if it’s the right fit for your needs.
Are you using webinars to help promote your business and generate more leads? What are your favourite tools? Let me know in your comments and please share:)
Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.