How Much Does Profound Cost? AI Visibility Pricing

Straight answer: Profound does not publish its prices anywhere, and that is deliberate. From what founders and marketers have shared publicly, deals tend to start somewhere in the low thousands of dollars a month and climb well past that for larger companies with more prompts and more brands to track. If you want an exact number, you have to book a call, and I will show you how to make that call worth your time.

Why you cannot find Profound's pricing on a page anywhere

I went looking the same way you probably did. No pricing page, no "starting at" figure, no calculator. Just a button that says "Book a demo" or "Talk to sales." That is not an oversight. Profound sells into mid-market and enterprise marketing teams, and companies at that size almost never buy software off a published price list. They buy off a custom quote built around their revenue, their team size, and how badly they need the answer.

This is the uncomfortable bit most round-up posts on this topic skip past. Anyone writing "Profound costs £X a month" without a source is guessing, extrapolating from a handful of reviews, or repeating a number someone else guessed first. I am not going to pretend I have a secret price sheet either. What I can give you is the shape of the market, the questions to ask on the call, and a worked example you can adapt to your own business.

What Profound does, in plain terms

Profound is an AI visibility platform, sometimes called an answer engine optimisation or AEO tool. It tracks how often, and how favourably, your brand shows up in answers from ChatGPT, Perplexity, Gemini and similar tools when people ask the kinds of questions your buyers ask. Think of it as rank tracking for AI answers instead of Google results. It tells you which competitors get cited, which sources the models pull from, and where your content is missing from the conversation entirely.

That is a useful thing to measure in 2026, because a growing share of research and buying journeys now start inside an AI chat window instead of a search box. The problem is that the tooling to measure it is new, the market is small, and the vendors selling into enterprise accounts are not yet under the pricing pressure that forces consumer software to publish a price list.

What we know about Profound's cost

Stitching together publicly available information, reviews, and comments from people who have been through the sales process, here is the honest picture:

• Profound sells almost entirely through sales calls, not self-serve sign-up, which usually signals a minimum spend well above what a solo marketer or small agency would pay for a tool.
• Pricing appears to scale with the number of prompts, topics, and brands you want tracked, plus the number of AI platforms included (ChatGPT, Perplexity, Gemini, Claude, and sometimes Google AI Overviews).
• Reported figures from users and comparison sites put entry-level enterprise plans somewhere in the low thousands of pounds or dollars per month, with larger accounts running into five figures monthly for companies tracking hundreds of prompts across multiple brands or regions.
• Annual contracts are the norm rather than month-to-month billing, which is standard for software sold this way but worth knowing before you get on the call, because it changes your negotiating position.

I want to be blunt about the limits of those numbers. They are not confirmed by Profound, they are not a price list, and your quote could land well outside that range depending on your industry, your team's buying power, and how much the sales rep thinks you can pay. That last point is not cynicism, it is how enterprise software pricing works, and pretending otherwise does readers no favours.

A worked example: what a quote might look like

Say you run a mid-size B2B software company doing around £15 million in annual revenue, with a marketing team of six people and a content function that publishes roughly twelve pieces a month. You want to track visibility for your core product across 40 to 60 prompts, across ChatGPT, Perplexity and Gemini, with monthly reporting back to the leadership team.

Based on how comparable AI visibility and AEO tools price in this bracket, you would likely be looking at a package that bundles prompt tracking, competitor benchmarking, and some form of content gap reporting. A realistic starting point for a deal at that scale, going by what has been reported for similar enterprise platforms in this category, sits somewhere between £1,800 and £4,500 a month, billed annually. If you add more brands, more regions, or API access to pull the data into your own dashboards, expect that number to move up, not down.

Now compare that to a smaller company, say a single-location professional services firm with no in-house marketing team, wanting to check how it shows up when people ask ChatGPT for recommendations in its niche. That business is almost certainly the wrong buyer for Profound. The spend does not match the stakes, and a lighter tool, or even a manual monthly check using free AI chat accounts and a spreadsheet, does the job for a fraction of the cost.

How Profound compares to the rest of the AI visibility market

Profound is not the only player tracking AI visibility, and it sits firmly at the expensive, enterprise end. Here is roughly where it falls against other tools people mention in the same breath:

• Otterly.ai publishes its pricing openly, with entry plans starting under £50 a month and mid-tier plans in the low hundreds, aimed squarely at smaller teams and solo marketers who want a monthly snapshot without a sales call.
• Peec AI also lists its pricing publicly, with plans designed for agencies and small to mid-size brands rather than large enterprises, typically a fraction of what Profound charges.
• Scrunch AI sits closer to Profound in positioning, with a sales-led model and enterprise pricing that is not published, though it has historically been reported as somewhat more accessible than Profound for mid-market buyers.
• Semrush and other established SEO platforms have started bolting AI visibility features onto existing packages, which can be a cheaper route if you already pay for one of these tools and only need a basic view of AI mentions rather than deep enterprise reporting.

The pattern across the whole category is simple. Tools with public pricing are built for small and mid-size teams who want to self-serve. Tools without public pricing, Profound included, are built for companies with a procurement process and a marketing budget that can absorb four or five figure monthly spend without blinking. Knowing which bucket you are in before you book a demo saves everyone time.

How to get an accurate quote without wasting a sales call

If you do want Profound's actual number for your business, the call goes better if you walk in with answers ready rather than letting the rep lead:

1. Work out exactly how many prompts and topics you need tracked before the call, not during it. Vague scope gets you a vague, inflated quote.
2. Decide which AI platforms matter to your buyers. If your customers never touch Gemini, do not pay to track it.
3. Ask directly whether pricing is based on seats, prompt volume, brands tracked, or a flat enterprise tier, and get the answer in writing.
4. Ask what happens if you need to scale down mid-contract. Annual contracts with no downgrade path are common and worth negotiating before you sign, not after.
5. Get a comparison quote from at least one tool with public pricing, even if you end up choosing Profound, because it gives you a real number to negotiate against instead of negotiating blind.

Is Profound worth it, or is this the wrong question entirely

Tool cost is only ever half the picture. The bigger question most businesses skip is whether they have the team and the process to act on what the tool tells them. Buying an expensive visibility dashboard that flags you are missing from AI answers does nothing on its own, someone still has to rewrite the content, fix the structured data, and build the authority signals that get you cited. That work overlaps heavily with the kind of search and content strategy I write about when I cover what your competitors can teach you about SEO, because visibility in AI answers and visibility in traditional search draw from a lot of the same underlying signals.

If your marketing function does not currently have anyone owning search or content strategy at a senior level, a pricey visibility tool sitting unused is worse than no tool at all. That is one reason more businesses are bringing in fractional marketing leadership to make sense of this shift rather than buying software first and figuring out the strategy later. I have written in more detail about how a fractional CMO role has changed in the AI era, and it is worth reading before you commit budget to any AI visibility platform, Profound included.

And if the real question you are sitting with is not "what does the tool cost" but "what does it cost to get real help setting this up," that is a separate budget line entirely. I have broken down typical rates and structures in a piece on what AI consultants charge, which is useful context before you decide whether to spend on software, on people, or on both.

The bottom line on Profound's cost

Profound is a sales-led, enterprise-priced tool with no public pricing page, and every number floating around the internet, mine included, is an estimate built from public signals rather than a confirmed price sheet. Expect entry-level deals somewhere in the low thousands per month if your company looks like a serious enterprise buyer, and expect the number to move with prompt volume, platforms tracked, and how well you negotiate. If that budget is out of reach, cheaper, publicly priced alternatives like Otterly.ai or Peec AI cover the basics for a lot less, and for a small business just starting to care about AI visibility, that is usually the smarter first step.

Frequently asked questions

Does Profound have a free trial or free plan?

There is no published free plan for Profound. Access typically starts with a demo call, and any trial period, if offered, is negotiated individually rather than available through self-sign-up.

Is Profound cheaper than Scrunch AI?

Both use sales-led pricing with no public figures, so a direct comparison is not possible without quotes from both. Reports from users suggest the two sit in a similar enterprise price bracket, with the exact number depending on company size and scope.

What is a realistic budget for AI visibility tracking as a small business?

For a small or mid-size business without an enterprise budget, tools with public pricing like Otterly.ai or Peec AI typically run from under £50 a month up to a few hundred pounds a month, which covers basic prompt tracking without a sales negotiation.

Do I need a tool like Profound if I am a small business?

Probably not yet. Profound is built for companies with dedicated marketing teams and budgets to match. A small business can get a useful first read on AI visibility by manually checking how it appears across ChatGPT, Perplexity and Gemini for its top ten customer questions before paying for enterprise software.