Where to Find Ready-Made AI Prompt Packs for Your Business (And What to Check Before You Buy)

Straight answer: you can find ready-made AI prompt packs on Etsy, Gumroad, PromptBase, Notion's template gallery, LinkedIn creators' shops, and inside marketing courses from people like Semrush and HubSpot, but most of what's for sale there is recycled and generic. The good stuff is either free (built by people who share their actual working prompts on Reddit and LinkedIn) or built by you in about an hour once you know the structure.

The main places people sell prompt packs

Start with the marketplaces, because that's where 90 percent of this stuff lives.

• Etsy is full of "500 ChatGPT Prompts for Small Business" style listings, usually priced between £4 and £25. Search volume there is huge because sellers know small business owners are searching for shortcuts.
• Gumroad is the go-to for solo creators and marketers selling their own tested prompt sets, often bundled with a Notion doc or a short video walkthrough. Prices run £10 to £80.
• PromptBase is more specialised and leans image-generation and technical prompts, useful if you're building AI-generated visuals for ads rather than writing copy.
• Notion's template gallery has free and paid prompt databases you can duplicate straight into your own workspace, which is convenient if you already run your business inside Notion.
• LinkedIn creators who post daily about AI often sell their own "swipe file" of prompts through a link in their profile, usually £15 to £50, and these tend to be more current because they've been tested on the newest model versions.

If you'd rather see a proper breakdown of what's worth paying for before you hand over any card details, I wrote a full one here: what are AI prompt packs and are they worth buying.

The free places that are honestly better

Here's the bit most people selling packs won't tell you: the best prompt libraries on the internet right now are free, community-built, and constantly updated because thousands of people are testing them daily.

• Reddit's r/ChatGPT and r/PromptEngineering communities have threads with hundreds of upvoted, business-specific prompts, and you can filter by "top of all time" to skip the noise.
• HubSpot and Semrush both publish free downloadable prompt libraries as lead magnets for their software, and because they're written by content teams paid to make them work, the quality is often better than paid Etsy listings.
• OpenAI's own examples page shows the exact prompt structure their team recommends, which is the closest thing to a "from the source" reference you'll get.

I've put together a curated version of this myself, sorted by what's worth using: where to find a solid list of ready-to-use ChatGPT prompts (and which ones to skip).

What I found when I bought one

Two years ago, rebuilding my consultancy after a rough patch, I paid £19 for an Etsy pack called something like "200 AI Prompts to Grow Your Business Fast." I wanted to see if there was a shortcut I was missing for client-facing content.

Of the 200 prompts, maybe 12 were useful to me. The rest were the same three templates rewritten with different nouns swapped in ("Write a social media post about [industry]", "Write a social media post promoting [product]", "Write a social media post announcing [event]"). None of them accounted for tone, audience, or the fact that a prompt for a dentist and a prompt for a SaaS founder need completely different inputs to work. I spent longer editing the outputs into something usable than I would have spent just writing my own prompt from scratch.

That's the uncomfortable bit nobody selling these packs wants said out loud: a generic prompt pack cannot know your business, your voice, or your customer, so no matter how many hundreds of prompts are in the bundle, most of them will need heavy rewriting before they're any use to you. The value isn't in the volume. It's in the ten or so prompts that match how you work, which is exactly why the £19 pack and the free Reddit thread ended up delivering roughly the same result.

How to check a pack before you pay for it

If you do want to buy one, here's the five-minute check I use now:

1. Read three sample prompts before buying, not just the sales page. Most sellers show one strong example and hide the filler behind the paywall.
2. Check the date it was last updated. Prompts written for GPT-3.5 in 2023 often underperform on current models because the models now need less hand-holding and more context.
3. Look for prompts with variables built in (things like [your niche], [your target customer], [tone]) rather than fully written sentences, because those are the ones designed to be customised.
4. Search the seller's name plus "review" before buying, the same way you would with any other product, since a lot of these packs get resold under different titles by different accounts.
5. Ask whether it comes with any instruction on how to adapt it, because a list of prompts with zero guidance on how to tailor them to your business is just a longer version of what ChatGPT already suggests when you ask it for ideas.

Building your own pack instead

Honestly, for most small business owners, building a short personal pack beats buying one. It takes an afternoon, not a course. Open a document, write down the five tasks you repeat every week (client emails, social captions, proposal drafts, whatever they are), and for each one write a prompt that includes your business name, your typical customer, your tone, and the length you want. Test it three times, tweak the wording, save the final version. That's your pack, and it will outperform anything generic because it was built around your actual repeated work rather than a stranger's guess at what your business might need.

I've walked through exactly how to do this step by step, including how to turn it into something you can keep reusing or even sell yourself, in how to compile a book of your favourite ChatGPT prompts.

Whether prompt packs are worth it as a money-maker too

Plenty of people ask me whether buying a pack (or building one) is a legitimate route to extra income on the side, since "sell prompt packs" has become its own small cottage industry. It can work, but the margins depend entirely on originality, and the market is getting crowded fast because the barrier to entry is close to zero. If that's the angle you're considering rather than just using prompts internally, I've covered the realistic numbers and what sells in can ChatGPT prompts really help you make money online.

A quick way to decide which route suits you

If you've got under an hour a month to spend on this, buy a small, cheap, well-reviewed pack (£10 to £20) and accept you'll bin a third of it. If you've got an afternoon once, build your own from your five repeated tasks and you'll never need to buy one again. If you're running a team, get one person to build the pack once and share it internally rather than everyone buying separate bundles, which is where I've seen small businesses waste the most money without realising it.

This guide is part of my ChatGPT Prompts and Limits: 30 Guides to Fun Prompts, Photo Edits and Daily Caps.

I built a free ChatGPT prompt generator for exactly this.

Related reading: twitter where to find likes.

See the best free AI tools by category for the rest of my picks.

Frequently asked questions

Are paid AI prompt packs worth buying for a small business?

Sometimes, but only the cheap ones with sample prompts you can check first, because most bundles are padded with generic templates you'll end up rewriting anyway rather than using as they are.

What's the best free source for business prompt lists?

Reddit's r/ChatGPT and r/PromptEngineering threads sorted by top-rated, plus the free downloadable prompt libraries HubSpot and Semrush publish as lead magnets, tend to beat most paid Etsy packs on quality.

How much should I expect to pay for a decent prompt pack?

Between £10 and £30 covers most legitimate small business packs on Etsy and Gumroad, and anything priced much higher usually isn't offering more value, just more volume.

Is it better to write my own prompts than buy a pack?

For repeated weekly tasks, yes, because a prompt built around your actual business name, tone, and customer will outperform a generic one, and it only takes an afternoon to build five or six that you'll reuse for months.

Some readers prefer to bring in an AI consultant for small businesses at this stage.

Where to check the details

• Anthropic's own documentation
• the NIST AI Risk Management Framework