What is inbound marketing?

Inbound marketing helps you generate more customers for your business. 

On this page, find out about inbound marketing, what its benefits are, and a list of useful resources that can light up your path in creating an inbound marketing strategy.


What is inbound marketing?

This digital marketing strategy is the modern way of attracting new clients to purchase your products or services through your content and search engines when they are searching for information. It completely differs from traditional marketing because it chooses not to seek and demand the attention of the audience but to offer valuable content that can be found by the customers when and if they need it.

What are the benefits of inbound marketing?

First of all, inbound marketing addresses modern customers based on their psychology and behavior. Because buyers want to have control over their decisions, they prefer to search for products or services online and avoid at all costs any forced sales pitches. Using the SEO techniques of this digital marketing strategy and the social media presence can get you closer to your customers because most of them conduct an online search before they decide to buy.

This type of marketing can be divided into four important stages:

  • Attract – the first interaction with the target audience based on the right content at a perfect timing.
  • Convert – turning your visitors into leads through newsletters, subscriptions, gifts or meetings.
  • Close – leads become buyers
  • Delight – keeping buyers at your side for future purchases and recommendations.

Getting to know more about inbound marketing with the help of some useful resources


Do you want to better understand what this digital marketing strategy implies?


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