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Email Marketing in 2023: The 30 Stats You Need to Know

You’ve probably heard it a million times: “Email marketing is dead.” But if you’re here (and I’m glad you are), you know that’s as far from the truth as Pluto is from the Sun.

While it’s true that the marketing landscape shifts faster than a cheetah on a caffeine buzz, email marketing is one constant that’s stuck around like your favourite pair of worn-in sneakers. And just like those sneakers, it’s comfy, reliable, and always in style (if you do it right, of course).

The real beauty of email marketing? The stats back it up.   But stats can be a little daunting.  That’s why I’ve done the deep-sea diving for you. I’ve sifted through the vast ocean of stats and fished out the 30 most jaw-dropping, game-changing email marketing statistics for 2023.

1. Email and eCommerce

Email marketing drives 20% of online store visits.

Takeaway: Emails aren’t just messages – they’re driving directions to your online store. Design your email journeys accordingly.

2. Email Frequency Findings

Businesses that send two emails per month have the lowest average unsubscribe rate.

Takeaway: Quality over quantity – two engaging emails a month can be more effective than a daily deluge.

3. Gmail’s Gigantic User Base

With over 1.5 billion users, Gmail dominates the email client market.

Takeaway: Ensure your emails look great in Gmail. With its giant user base, you can’t afford to overlook it.

4. Data-Driven Personalization

78% of consumers will engage with an offer if it has been personalized based on their previous interactions.

Takeaway: Your data isn’t just numbers – it’s the key to personalized experiences that can win over your subscribers.

5. Top Marketing Channel

59% of B2B marketers consider email as their most effective revenue generation channel.

Takeaway: Email marketing isn’t just a channel, it’s a revenue generator. Leverage it to amplify your B2B efforts.

6. Emails and Emojis

Subject lines with emojis have a higher open rate by 56%.

Takeaway: Emojis aren’t just for texts – they can sprinkle some personality into your emails and boost engagement.

7. Marketing Automation Matters

Automated email campaigns account for 21% of email marketing revenue.

Takeaway: Set it but don’t forget it. Automated campaigns can be a major revenue stream, but they still need care and feeding.

8. The Spam Challenge

Nearly 45% of all emails sent are marked as spam.

Takeaway: Ensure your emails aren’t spammy. Maintain a clean mailing list and adhere to best practices to land in the right inbox.

9. Customer Lifecycle Emails

Lifecycle email marketing can lead to more than 20 times the transaction rates and revenue compared to standard bulk emails.

Takeaway: Target customers based on their lifecycle stage. It’s all about sending the right email at the right time.

10. Customer Retention via Email

80% of business professionals believe that email marketing increases customer retention.

Takeaway: Email isn’t just a conversion tool, it’s a retention tool. Use it to keep your customers close and loyal.

11. Interactive Emails Impact

Emails that incorporate interactive features can increase the click-to-open rate by 73%.

Takeaway: Engage your audience with interactive elements. Let your subscribers play a part in their email journey.

12. Email Accessibility

80% of users delete emails that aren’t optimized for mobile.

Takeaway: Ensure your emails are mobile-friendly. Aesthetics matter, and so does accessibility.

13. The Power of Pictures

Emails with images have a 2.3 times higher click rate than text-only emails.

Takeaway: A picture is worth a thousand words, and apparently, a whole lot of clicks too.

14. Triggered Emails Triumph

Triggered email campaigns have 69% higher open rates and 164.6% higher click rates than non-triggered emails.

Takeaway: Timely and relevant emails perform best. Set up triggers to stay on point and on time.

15. The Tuesday Tactic

Tuesday is the best day of the week to send emails, with the highest open and click-through rates.

Takeaway: Pay attention to when your audience is most receptive. Timing is everything.

16. Video in Email Victory

Including a video in an email can increase click rates by 300%.

Takeaway: Don’t shy away from using video in your emails. It can be the game-changer you’re looking for.

17. B2B Email Effectiveness 

73% of B2B marketers say email is essential to their business.

Takeaway: Email isn’t just for B2C. If you’re in the B2B sector, email can be your secret weapon.

18. Customer Retention Reality

It’s 5 times more expensive to acquire a new customer than to retain an existing one.

Takeaway: Don’t overlook your existing customers in your email strategy. It pays to keep them happy.

19. Subject Line Significance

47% of email recipients open an email based on the subject line alone.

Takeaway: Your subject line is your first impression. Make it count.

20. Unsubscribe Rate Relevance

The average email unsubscribe rate across all industries is 0.1%.

Takeaway: Keeping unsubscribe rates low is critical. Keep providing value to keep your audience engaged.

21. ROI Renaissance

Email marketing remains a giant with an impressive ROI of 4200%.

Takeaway: Every dollar invested in email marketing has the potential to return $42. It’s no surprise that email marketing is still seen as an ROI titan.

22. Subscription Sensation

70% of consumers prefer to receive business communications through email.

Takeaway: Email is your golden ticket to reaching your customers directly. Make sure you’re putting your best foot, or rather, word forward.

23. Mobile Magnitude

Over 61.9% of all emails are opened on mobile devices.

Takeaway: Your emails need to look sharp on all screens, especially the small ones. Think mobile-first when crafting your campaigns.

24. Welcome Wins

Welcome emails boast an impressive open rate of 82%.

Takeaway: First impressions matter. A warm welcome can lead to loyal subscribers and repeat customers.

25. Influence of Personalization

Personalized email campaigns improve click-through rates by 14% and conversions by 10%.

Takeaway: Everyone loves a personal touch. Tailor your emails to fit your subscribers for that extra bit of magic.

26. Segmentation Success

Segmented email campaigns lead to a 760% increase in revenue.

Takeaway: Segmenting your email list is like having a personal chat with each subscriber. It’s a lot more effective than yelling into a crowd.

27. Cart Abandonment Conquest

Cart abandonment emails have an average open rate of 45%.

Takeaway: Don’t let abandoned carts be the end of the road. A well-crafted email can bring your customers right back.

28. Automation Advancement

Businesses using automation have seen conversion rates as high as 50%.

Takeaway: Automation isn’t about being robotic. It’s about sending the right message at the right time, every time.

29. Testing Triumphs

Marketers who A/B test their email campaigns see a 37% higher engagement rate.

Takeaway: Never stop testing. What works today might not work tomorrow. Stay agile, stay ahead.

30. Email vs Social

59% of marketers say email is their biggest source of ROI, outperforming social media.

Takeaway: Social media might be flashy, but email is your steadfast workhorse. Never underestimate its power.


And there you have it – 30 nuggets of email marketing gold, each one shimmering with potential to turn your strategies into solid ROI.

Remember, the power of email marketing lies in its adaptability. It’s not about being the loudest in the inbox or sending the most emails. It’s about understanding your audience, delivering value, and making every email count.

Email marketing might have a few grey hairs and laugh lines by now, but its charm is timeless. It remains a formidable tool in your marketing toolkit, waiting to unleash its potential.

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About Lilach Bullock

Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!


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