- Multichannel outreach tools side by side
- Ten multichannel outreach platforms to try instead of lemlist
- What multichannel outreach means in practice
- Picking a multichannel outreach platform for your sales process
- LinkedIn terms and data protection for outreach
- What to ask a multichannel vendor before you start
- Which type of outreach platform suits which team
- Multichannel outreach habits that put people off
- Why a smaller outreach platform can be a smart pick
- Settling on your multichannel outreach tool
- Frequently asked questions
The right multichannel outreach platform depends on which channels your buyers answer on, how much contact data you need and how you want replies handled. Check pacing controls, CRM links and what you can try for free. This page lists ten options in no particular order, then covers how to choose and what to check before you send.
lemlist is a popular outreach platform that mixes cold email with LinkedIn steps, and it's known for personalised images and videos inside messages. It works for plenty of people. Still, you might want a different balance of channels, a built-in contact database, a simpler screen or a tool aimed at bigger sales teams.
So here are ten lemlist alternatives in no particular order, sorted alphabetically. Some are smaller tools built around one approach and a few are established sales platforms. I've taken every description from each tool's own website, not from guesswork. If you want the basics of the email side first, my guide to cold email software is a good starting point, and if LinkedIn is your main channel, have a look at my roundup of LinkedIn automation tools.
Multichannel outreach tools side by side
In the free plan column, Yes means the tool's own site shows a free tier you can keep using. Trial only means a free trial but no ongoing free plan. No means the site shows neither and points you to a demo or sales call. Terms change, so check the tool's own site before you sign up.
| Tool | Type | Good for | Free plan |
|---|---|---|---|
| Emelia | Prospecting and outreach | Finding leads and sending outreach in one tool | Trial only |
| Klenty | Sales engagement | Email, calls and SMS for outbound teams | Trial only |
| La Growth Machine | Multichannel outreach | LinkedIn, email, calls and X in one sequence | Trial only |
| Outreach | Enterprise sales platform | Large revenue teams using AI agents | No |
| Overloop | Prospecting and outreach | Contact database plus email and LinkedIn outreach | Trial only |
| Salesloft | Sales engagement | Sales engagement with forecasting and analytics | No |
| Skylead | LinkedIn and email outreach | LinkedIn automation combined with cold email | Trial only |
| Snov.io | Leads and outreach | Finding leads, verifying emails and outreach | Yes |
| Waalaxy | LinkedIn and email outreach | Prospecting on LinkedIn with email follow-ups | Trial only |
| Woodpecker | Cold email sequences | Automated email sequences with LinkedIn as an add-on | Trial only |
Ten multichannel outreach platforms to try instead of lemlist
Emelia
Best for: Small teams who want lead finding, enrichment, outreach and reply handling in one simple workspace.
Klenty
Best for: Sales teams who want email follow-ups alongside calling and texting, with a click-to-call dialer built in.
La Growth Machine
Best for: Teams who want one sequence to move between LinkedIn, email and other channels, with CRM sync.
Outreach
Best for: Larger sales organisations who want prospecting, deal management and forecasting in one platform, booked via a demo.
Overloop
Best for: Small sales teams who'd like a contact database, AI-written messages and multichannel sequences together.
Salesloft
Best for: Established revenue teams who want sales engagement, conversation tools and pipeline analytics from one vendor.
Skylead
Best for: Founders and agencies who want LinkedIn steps and email steps in the same campaign, with warm-up included.
Snov.io
Best for: Small businesses who want lead finding, email checking and outreach together, starting on a renewing free tier.
Waalaxy
Best for: Beginners who'd like an approachable tool for LinkedIn invitations and email follow-ups, synced to a CRM.
Woodpecker
Best for: Small sales teams who want automated email follow-ups, inbox rotation and a central inbox for replies.
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What multichannel outreach means in practice
Multichannel outreach means reaching the same person through more than one route in a planned order. A typical sequence might view their LinkedIn profile, send a connection request, follow up with an email a few days later and then send a short LinkedIn message. The idea is to feel like a normal, relevant introduction rather than one email that gets lost.
It only works if the sequence is sensible. Too many touches too quickly feels pushy, so most tools let you set waiting times between steps and stop the sequence the moment someone replies.
Picking a multichannel outreach platform for your sales process
- Channels you really use. If you only email, a multichannel tool may be more than you need. If LinkedIn is where your buyers are, check how the tool handles it.
- Reply handling. A shared inbox that pulls email and LinkedIn replies together saves switching between screens.
- Contact data. Some platforms include a database and email finder. Others expect you to import your own list.
- Personalisation. Look at how you add custom lines, and whether the tool stops a message going out with an empty field.
- Sending limits and pacing. Good tools let you cap daily activity so your accounts behave like a normal person.
- CRM links. Check it connects to the CRM you use, so leads and replies land where your team looks.
LinkedIn terms and data protection for outreach
LinkedIn's own User Agreement restricts automated activity on the platform, so read its terms and keep your daily activity at sensible levels, whichever tool you use. For email and calls, data protection rules apply too. In the UK and EU that means UK GDPR and PECR, and in the US the CAN-SPAM Act covers commercial email. This isn't legal advice, so check the rules for your own situation with a solicitor or the official regulator.
What to ask a multichannel vendor before you start
- Can I run a small test campaign before I rely on it?
- How does it pace LinkedIn activity, and can I set my own limits?
- Does it handle email warm-up, or do I need another tool?
- What happens to my sequences and contacts if I leave? Can I export them?
- How easy is it for people to opt out?
- How many people on my team can use one account?
Which type of outreach platform suits which team
- Solo consultants and freelancers usually do best with a lighter tool and a short, carefully chosen list.
- Small sales teams often like a platform with a contact database and sequences in one place.
- Agencies running campaigns for several clients need separate workspaces and clear reporting.
- Larger sales organisations may want enterprise platforms with forecasting, coaching and admin controls, usually arranged through a sales call.
Once messages start going out, my notes on handling cold email responses and why AI-written cold emails hurt reply rates will help you keep them human.
Multichannel outreach habits that put people off
- Sending a LinkedIn request and an email on the same day to the same person.
- Writing a long pitch in the first message instead of a simple, relevant question.
- Letting automation reply to a real person without a human check.
- Chasing someone who has already said no.
- Ignoring the messages that say 'not now'. A polite note back keeps the door open.
Why a smaller outreach platform can be a smart pick
Smaller platforms often focus on one approach, such as LinkedIn plus email, and can be quicker to learn than a big sales suite. Before you rely on one, check that it's still being updated, read its help pages, try a small test campaign and look at how you can export your data.
Do you make an outreach or sales engagement tool? Tool makers can ask to be considered for a featured place on this list.
Settling on your multichannel outreach tool
Write down the one job you most need help with, shortlist two tools that match it and run the same small campaign through both. Compare how easy the set-up was, how replies reach you and whether the pacing feels natural. Keep the one that fits the way you work.
Frequently asked questions
What is a multichannel outreach platform?
It's software that contacts prospects through more than one channel, usually email and LinkedIn, in a planned sequence. It stops contacting someone once they reply.
Is there a free multichannel outreach tool?
A couple of tools on this page show a free tier on their own sites, and most offer a free trial. Free allowances are usually small, so use them to test a tool before you commit.
Do I need LinkedIn and email in the same tool?
Not always. If your buyers mostly answer on one channel, a focused tool can be simpler. A combined tool helps when you want one place for the sequence and the replies.
Is LinkedIn automation allowed?
LinkedIn's own User Agreement restricts automated activity, so read its terms and keep your activity at sensible levels. The risk is to your account, so think carefully before you use any tool.
Do data protection rules apply to cold outreach?
Yes. In the UK and EU, UK GDPR and PECR apply, and in the US CAN-SPAM covers commercial email. This isn't legal advice, so check the rules for your own situation.
