SEO copywriting explained

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Copywriting and SEO blend together to form a strategic alliance.

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This resource page explains what SEO copywriting is and its important elements while offering useful resources that can be used to start your copywriting journey.

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What is SEO copywriting?

SEO copywriting is the art of creating unique, useful, and valuable content based on specific keywords. This content has to be engaging and relevant so that it can be promoted or shared by others on social media platforms, attract more readers, and solve the specific needs of your clients. The keywords also bring a higher ranking in search engine results.

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The elements of optimized copywriting

There are six very important elements of search engine copywriting that should be taken into consideration:

  • Site speed – it is considered a ranking factor. A website page should load in a maximum of 2 seconds, otherwise, this issue has to be fixed. Even when people are interested in your content, they will not have the patience to wait for your slow page to load and will go to a competitor
  • Headline – it should be highly compelling. The headline is the first thing read by your audience. If they consider it worthy and interesting, then they will read further.
  • Content – useful content will attract the target audience. People search for information and if they find what they want on your website, they will share it and spread the word.
  • Meta description – describes the topic of your content. It;s imperative as it explains what your content is about, both to search engines and to the people who might want to visit your page
  • Keyword frequency – the number of keywords placed in your content is relevant. It has to be calculated carefully, otherwise, the text will be stuffed with keywords, which will affect your SEO and the readability of your content
  • Page links – search engines read the links on your website and decide if your content is relevant or not for that specific subject.

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Useful resources for SEO copywriting

 

Contact us here to learn more about search engine optimization copywriting and find out how our content marketing services can help you.

 

Check out these useful resources that can offer more information about search engine optimization copywriting:

 

 

  • This SEO guide can offer enough information to help you get started with SEO.

 

 

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