How Important Are Links For Your 2019 SEO Strategy?
By Lilach Bullock
Links have always been a major ranking factor for Google but do they still hold importance in 2019? The short answer is YES.
Eric Enge conducted a ‘Links As a Google Ranking Factor Study” and found that there is a strong correlation between links and rankings. Besides, the relevancy and the quality of links also plays an important factor.
The importance of links for your SEO strategy
As Webgator suggests in this blog post, links help to increase the DA of your website and higher DA sites have better chances of ranking higher in the Google search results.
The below graph presents the Quadrant Mean Spearman Correlation between total number of links pointing to a page, the DA of the link URL and the PA of the linking page.
It is evident from the above graph that sites that are ranking on top have backlinks that are high in number, have links coming from high DA and PA sites. An interesting point to note here is that both DA and PA plays an equal role in rankings; meaning if you obtain a link from a high PA page not necessarily the home page, then that link can be considered equal to a high DA link.
How To Build Links in 2019?
Having proved that links still play an important role in rankings, the most pressing question for every SEO is - how to build links in 2019? Link earning is a strategy that you need to master in 2019. Here are the most effective link earning strategies that every SEO must follow in 2019.
1- Guest Posting
This is by far the best link building strategy used for having a natural looking profile. An experienced SEO expert certainly uses networking as one of the strategies to earn high quality links. Under this strategy you identify websites who are looking for guest contributors and email them asking for their permission to accept you as an author on their site. It is necessary to pitch only those sites that are relevant to your niche and you must have a solid author reputation else the strategy won’t succeed.
You can use sites platforms like Pitchbox to automate your outreach efforts. It is an influencer outreach and content marketing platform that helps you to find bloggers, influencers and publishers in quick time. Making use of effective tools lets you automate repetitive tasks and improves your overall productivity.
2- Help The User By Publishing Useful Content
There is no better way to earn links than to publishing useful content pieces on your blog. Content that are useful for your target audience often helps in generating a good number of links.
The key here is to find topics that your audience will find useful. You can make use of tool like BuzzSumo to find content pieces that are popular in your niche and produce a content piece that is 10 times better than it. This is known as the 10X content marketing strategy, a term coined by Rand Fishkin. Besides, you can also use content repurposing as one of the strategies to earn more links with a single piece of content.
Fashion brand H&M regularly publishes content on their blog that talks about the latest design trends which fashion conscious people are always on the lookout. Similarly, online grocery store, Mercato, regularly publishes some exciting Kitchen and food hacks on their blog which are extremely helpful for the user. Content like these are shared more the user and this increases the probability of attracting quality links. Natural link is by far the best way to create a backlink and creating quality content is the only way to achieve that.
3- HARO
HARO stands for Help A Reporter Out. It is a platform for journalists and sources to come together. You can register as a source on HARO and you will start receiving around 3 emails on a daily basis. These emails will contain information related to journalists who are looking for information related to a particular story angle. You can send an email to the journalist containing information about a latest event of news in your locality if that meets the story angle demanded by the journalist. You can get a link back to your site if your business is a part of the event whose details you are sending to the reporter.
HARO is a great way to build media links to your website but you need to remain active locally. Participating in seminars, sponsoring local events, sponsoring scholarships etc are great ways to remain in the news that can help you to earn links.
What’s Next?
Start building links to your website because a link is the only ranking factor that has remained constant all these years and is set to remain constant in the coming years. Acquiring high quality is tough but if you follow the strategies discussed in this article then it will become easier for you to rank your website higher in the search results.
Forbes Top 20 Social Media Power Influencer. 21 years of marketing experience. Currently obsessed with AI implementation done well. Lives in London, speaks worldwide, writes a weekly newsletter that 15,000+ founders read on Sunday mornings.
