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How to Master HARO: Gain Authority, Backlinks, and Journalist Attention

In the fast-paced online world, where everyone’s vying for a slice of the visibility pie, there’s a little acronym that’s been making quite the ruckus: HARO. It’s not just another trendy term your hipster marketing mate throws around at brunch. Nope. Help a Reporter Out (HARO for those in the know) is the proverbial bridge connecting experts like you with journalists in dire need of your sage wisdom.

But, just like in any marketplace, shouting loudest doesn’t guarantee attention. On the contrary, it’s the clever, the savvy, and the downright audacious that often steal the show. This isn’t a game of chance; it’s a delicate ballet of strategy, timing, and a pinch of je ne sais quoi.

Google ‘HARO’ and you’re met with a barrage of ‘How-Tos’. Yet, very few delve into the craft of truly standing out. Why? Because most see it as a transactional encounter: I have info, you need info. Job done. However, those in the upper echelons of HARO success know it’s more intricate. It’s a narrative, a tango of offering and enticing. You’re not just sharing a tidbit; you’re weaving a story, baiting a hook, and making sure that your input isn’t just another needle in the online haystack.

For the uninitiated, HARO might seem like just another platform to nab those coveted backlinks. But for the true experts, it’s an art form. An opportunity to not only expand your digital footprint but to truly engage, converse, and establish yourself as a thought leader. It’s not about the links; it’s about the legacy.

Navigating the HARO scene can feel a bit like stepping into an elite club where everyone seems to know the secret handshake except you. You want those prized backlinks, that nod from a top-tier publication, but where to begin? Or maybe you’ve dipped your toes in but haven’t quite caught the wave of success you hoped for. Trust me, I’ve been there. It’s more than just tossing in a response; it’s about the art of the pitch. So, if you’re scratching your head, wondering how to make the HARO magic happen, you’re in the right spot. Here are some tried-and-true tips to help you get backlinks on HARO.  Let’s dive in.

What is HARO and how can it help your business SEO?

HARO. No, it’s not the sound a pirate makes, but it could be the treasure chest you’ve been hunting for. Let’s get nitty-gritty for a moment: HARO stands for “Help a Reporter Out”. Still puzzled? Let’s break it down.

Picture a bustling newsroom. Journalists, in their quest for the next headline, are tirelessly looking for sources. They want the juicy details, the expert opinions, the meaty insights. But there’s a catch: their deadline’s ticking. Now, zoom out a bit and imagine businesses, startups, and individuals, just like you, brimming with stories, expertise, and anecdotes, just waiting for that spotlight. HARO is the bridge connecting the two – and it’s a bridge paved with golden opportunities.

By responding to journalist queries on HARO, you’re offering up your wisdom on a silver platter. And if a journalist thinks you’re the bee’s knees? Voilà! Your insights could be splashed across their piece, catapulting your brand into the limelight, while also gifting you a sparkling backlink.

Why’s that backlink important, you ask? Well, in the world of SEO, backlinks are the high-value currency everyone’s chasing. The more you have, especially from reputed sources, the more Google thinks, “This one’s the real deal.” And so, up you go in search rankings. Not to mention, a nod from top-tier publications not only widens your reach but cements your rep as a top dog in your industry.

Can anyone answer HARO queries or do you need an expert status or qualifications?

Quick reality check: Do you need a chef’s hat to make a killer sandwich? Not really. But imagine the nods of approval when you serve it with flair. That’s the HARO game in a nutshell.

While certain topics—like medicine, law, or nutrition—might need that stamp of certified expertise, many others don’t. If a journalist is writing about the best coffee beans, they don’t necessarily want a botanist; they might just need someone who’s brewed enough coffee to have an opinion worth its weight in beans.

However, in today’s digital age, appearances matter. Think of it like this: if a journalist is window shopping for sources, your online presence is the display. If your website screams expertise, you’re in. A drool-worthy Twitter (aka X) bio or a LinkedIn header that radiates authority? Even better. In many cases, it’s less about official credentials and more about visible passion, experience, and knowledge.

So, while you might not need a certificate embossed in gold, you sure as hell need an online presence that yells, “I know my stuff!” Make your digital footprint count. Your website, your socials – they’re your stage. Own it, flaunt it, and make the journalists come running.

What kind of backlinks can HARO links get you?

So, you’ve given HARO a whirl. Now, you might be thinking, “What sort of quality links am I in for?” Let’s dive into the nitty-gritty, without the fluff, and understand the ins and outs of HARO-driven backlinks.

Think of HARO links like the glittering baubles in a jewellery store. Some are bold and eye-catching, prominently displayed at the front – akin to the homepage links. Others, a tad more specific, are like the niche, bespoke pieces that connoisseurs seek out. Both have their allure and purpose, but it’s the context that decides their true value.

The Classic Homepage Link

In the world of HARO, think of the homepage link as that trusty jacket you can always rely on. Timeless and always on point. Imagine you’re leading the charge in digital strategy, and an astute journalist finds your golden insights. When they pen their latest article on digital trends, your knowledge stands out. The acknowledgement? Probably something like, “Guidance courtesy of the savvy Lilach Bullock.” Direct, polished, and impactful. It’s the kind of mention that elevates your standing and leaves readers itching to learn more. Like giving them a teaser and seeing them eager for the full story.

The Specific Deep-Link

Picture this: you’ve written a killer blog post detailing the cultural intricacies of each corner of Venice. A journalist, working on an in-depth Venice travelogue, stumbles upon it. Rather than a vague nod to your homepage, wouldn’t it make sense for them to direct their readers straight to this goldmine? That’s the beauty of the specific page link. It’s like a secret alley in Venice: not everyone knows about it, but those who do, are in for a treat. However, a word of caution here – these links are like rare gems. They won’t pop up often, but when they do, their precision can drive targeted, interested traffic right to your doorstep.

How to Get Featured on HARO

Diving headfirst into HARO can feel a bit like wading through a dense jungle without a map. It’s teeming with experts, all clamouring for a spot under the journalist’s spotlight. So, how do you get that elusive nod from a journalist? How do you ensure your response doesn’t end up in the digital equivalent of a paper shredder?

1. Understand the Journalist’s Needs

It’s not just about you. Before you start crafting that response, it’s vital to deeply understand the journalist’s needs. Often, folks skim through the HARO query and shoot off a generic response. But generic is the enemy of standout.

Do Your Homework

Start by researching the publication or outlet. What’s their style? Who’s their target audience? What’s the tone of their articles? This gives you an idea of what they might be looking for.

Tailor Your Response

Think of your response as a custom suit. It needs to fit the journalist’s query perfectly. Address specific points they’ve raised in their query. If they’re looking for anecdotes, give them anecdotes. If they want data, serve it up. A tailor-made response is always more appealing than a one-size-fits-all.

Stick to the Point

While it might be tempting to showcase your entire range of expertise, it’s crucial to stick to the topic. Avoid going on tangents. If a journalist is seeking insights on the best organic farming methods, they probably aren’t interested in your views on GMOs, no matter how well-informed.

2. Be Prompt, But Don’t Rush

In the world of journalism, timeliness is next to godliness. Journalists are often working on tight deadlines, and the early bird truly does get the worm. But, this doesn’t mean you slap together a hasty reply.

Set Up Alerts

Consider setting up email notifications for HARO queries. This ensures you’re one of the first to know when a relevant request pops up. If you’re serious about getting featured, being among the first batch of respondents can increase your chances of being noticed.

Take a Moment

While it’s important to be quick, ensure your response is well-thought-out. Before hitting that send button, take a moment to review. Is your answer clear, concise, and directly addressing the journalist’s needs?

Provide Value

Your response should provide tangible value. Whether it’s a unique perspective, hard-to-find data, or a captivating anecdote, ensure what you’re offering isn’t just run-of-the-mill.

Let’s face it, everyone’s scrapping for a piece of that HARO link pie. But getting a journalist’s attention isn’t just about waving your expertise around. It’s about syncing it perfectly with what they’re hunting for. So, as we jump into these pointers, keep this in mind: popping up on their radar is good, but sticking in their memory? That’s the real win in the HARO hustle.

3. Craft a Killer Subject Line

Let’s be brutally honest – journalists, swamped with responses on HARO, aren’t always perusing every single pitch. They’re looking for immediate hooks. Your first handshake with  them? That subject line.

Make It Relevant

Don’t get fancy for the sake of it. If the query is about “Top Travel Destinations for Solo Adventurers,” a subject like “Expert Insights on Solo Travel Spots” is straightforward and to the point.

Stir Curiosity

While being direct works, sometimes adding a hint of intrigue can set you apart. Using our earlier example, something like “Solo Travel: Why These 3 Unlikely Spots Are Gold” might just pique their interest.

Avoid Clickbait

There’s a fine line between intriguing and misleading. Never promise something in the subject line that you don’t delve into in the content. It’s a sure-fire way to get blacklisted in future pitches.

4. Offer More than Just Words

Now, you might have penned the most eloquent response, but guess what? Sometimes, words just aren’t enough. Living in an increasingly multimedia-driven world, providing diverse content formats can elevate your pitch from good to irresistible.

Infographics and Charts

Say the query is about “The Rise of Veganism in 2023.” Instead of just stating statistics, how about a neat infographic charting the growth of vegan restaurants in major cities? It’s digestible, shareable, and visually appealing. Plus, journalists love content that breaks up the monotony of text.

High-Quality Image

If a journalist is writing about “The Best Coffee Shops in London,” and you’re pitching a quaint little cafe in Shoreditch, why not include a high-resolution image of that café? Not just the exterior, but maybe that frothy cappuccino or the rustic interiors. Images can sometimes convey what words can’t. Just ensure you have the rights to share those photos!

Short Video Clips

Venturing a bit into the deep end here, but it’s 2023, and multimedia is king. If the pitch allows for it, a concise, high-quality video clip can be a game-changer. Maybe it’s a quick interview with a coffee connoisseur for the aforementioned article or a 30-second clip showing the hustle and bustle of a popular tourist spot. It’s engaging and offers a dynamic perspective.

However, a note of caution: always ensure these additions are relevant. If you’re adding multimedia elements, they should complement your pitch, not overshadow it. It’s about enhancing the narrative, not derailing it.

5. Showcase Authentic Expertise

Journalists trawl through HARO seeking genuine experts. While it’s tempting to wing it when you spot an opportunity, resist the urge. Authenticity shines through, and it’s more valued than ever.

Credentials Matter

If you’re answering a query related to your domain, highlight any relevant qualifications or achievements early on. If you’ve got a degree in nutrition and the question is about diet trends, mention it. If you’ve run a tech startup for a decade and the topic is about challenges startups face, put it front and centre.

Real-World Experience Over Theoretical Knowledge

Degrees and qualifications are excellent, but firsthand experience can be even more enticing. Have you lived through the situation the journalist is writing about? Have you faced the problem and found a solution? These personal insights can make your pitch invaluable.

Drop the Jargon

Authenticity isn’t about spewing technical terms. It’s about communicating complex ideas simply. A pitch littered with industry jargon might come across as showy rather than knowledgeable. Aim for clarity.

6. Engage, Don’t Monologue

HARO isn’t a platform for lengthy monologues. It’s a space for engaging discourse. Journalists aren’t just seeking a canned response; they’re looking for individuals who can foster a dialogue.

Ask Questions

Flip the script a bit. Alongside your detailed response, pose a question back. It indicates you’ve deeply thought about the topic and are keen on fostering a dialogue. For instance, if the query is about sustainable farming techniques, after providing your insights, you might ask, “Have you considered the impact of these methods on local bee populations?”

Offer Continued Support

Make it clear you’re available for follow-up. Whether it’s for clarifying a point, providing additional data, or even connecting the journalist to another expert in the field, showing that you’re open to continued engagement can set you apart.

Be Approachable

This might seem obvious, but it’s vital. Avoid sounding condescending or overly self-important. The aim is collaboration. Your tone should reflect a willingness to work together rather than a ‘know-it-all’ attitude.

7. Keep It Concise

In the fast-paced world of journalism, less is often more. Journalists are swamped, juggling multiple stories, and tight deadlines. While it’s tempting to showcase the depth of your knowledge, it’s vital to get to the point.

Brevity is Key

Avoid overly elaborate explanations. If a journalist is looking for a specific piece of information, offer it directly without beating around the bush.

Use Bullet Points

Break down complex ideas into easily digestible bullet points. This not only makes your pitch easier to read but also allows journalists to quickly identify key takeaways.

Edit Ruthlessly

Once you’ve drafted your response, go through it with a fine-tooth comb. Trim any fluff, remove repetitive points, and ensure every sentence adds value.

8. Personalize Your Pitch

Amid a flood of cookie-cutter pitches, a personalised touch can be your ace in the hole. It not only demonstrates your genuine interest but also indicates the effort you’ve put into your pitch.

Address the Journalist by Name

If the query provides the journalist’s name, use it. It instantly adds a personal touch and shows that your response isn’t just a copied and pasted generic answer.

Reference Past Work

If you’re familiar with the journalist’s previous articles or the publication’s broader work, mention it. For instance, “I read your recent piece on urban gardening and found your insights on rooftop farms particularly compelling.”

Stay Authentic

Personalization doesn’t mean forced flattery. Compliments should be genuine, and any references to past work should be relevant to the current query.

Remember, the goal is to stand out by demonstrating genuine expertise, value, and effort in your pitch. Keep it relevant, concise, and authentic.

9. The Art of the Follow-Up

So, you’ve sent out that pitch, but radio silence. It’s easy to assume it got lost in the digital abyss, but sometimes, it’s worth tapping on that door one more time. But caution – there’s a tact to this.

Wait a While

Desperation isn’t a good look. Give journalists some time. If you haven’t heard back in a week or so, then consider reaching out.

Keep it Low-Key

Your follow-up should be subtle, a gentle nudge rather than an insistent push. A simple, “Hey [Journalist’s Name], I’m just circling back to see if you found my insights on [Topic] useful?” is often enough.

Value-add, Again

Offer an additional tidbit of information or a fresh perspective. It’s not just about reminding them of your previous pitch but also demonstrating continued value.

10. Build Relationships, Not Just Links

While HARO’s immediate aim might be backlinks, its potential for long-term relationships is gold. Don’t treat it as a one-off transaction. Instead, look at every pitch as the start of a conversation.

Genuine Engagement

When a journalist responds, whether they choose to feature you or not, engage. A simple thank you or acknowledgment can lay the groundwork for future interactions.

Stay in the Loop

If you do get featured, share the article on your social platforms, and tag the journalist. It’s a gesture that rarely goes unnoticed.

Open Doors

Make it known that you’re always available for future insights or quotes. It’s not just about that one article but building a rapport where you become a go-to expert for that journalist.

Navigating HARO isn’t just about the immediate win. It’s a marathon, not a sprint. Play the long game. Cultivate connections, offer genuine value, and remember – every pitch tells a story. Make yours count.

11. Stories Over Statements

Narratives have always been the bread and butter. You see, raw data can often sound monotonous, but nestle it within a compelling tale, and it takes on a whole new vibrancy. At their core, journalists are weavers of tales. So, it makes absolute sense to serve up a story ready for the telling, doesn’t it?

Real-Life Examples

If you’re pitching about a business trend, don’t just spout statistics. Maybe you’ve seen a local business implement this trend, and it transformed their footfall. Dive into that.

Humanise It

Put faces to facts. Instead of just talking about percentages and data, share the story of “John, the shop owner down my street, who…” You catch more attention with personal tales.

Link to Bigger Trends

If you can, draw connections. How does your tiny anecdote link to a broader global trend? Making your story part of a larger conversation can be fascinating.

12. Pre-Pitch Prep

While HARO queries can sometimes feel like a sudden flash flood, a little prep work can make sure you’re not left scrambling when the perfect opportunity arises.

Keep an ‘Insight Bank’

Just like you’d save interesting articles or resources, keep a document of compelling stats, personal anecdotes, or industry insights. When a relevant HARO query pops up, you’ve got a wealth of material to tap into.

Know Your Angles

You know your expertise, but how can it be twisted and turned to fit various narratives? If you’re a tech entrepreneur, sure, you can speak about startups. But can you also discuss remote work, tech trends, or even mental health in the entrepreneur world?

Set Up Alerts

HARO will send emails, but you can streamline this. Set up specific keyword alerts on your mail. So, when a query that matches “tech entrepreneur” or “small business trends” hits your inbox, it gets flagged. Quick responses can be gold.

The essence of HARO isn’t just to respond. It’s about connecting, making your response resonate, and sometimes, even helping the journalist see a story in a light they hadn’t considered. Be their partner in crafting compelling narratives, and you’ll find that the links will follow.

13. Serve, Don’t Sell

HARO is, at its core, a service platform. Journalists aren’t there to buy; they’re on the lookout for valuable insights. When you approach it with a sales pitch mindset, it’s a tad like turning up to a book club armed with power tools. Not exactly what the room’s looking for.

Drop the Elevator Pitch

Journalists aren’t interested in a rehearsed spiel about why you’re the top dog in your industry. They want your knowledge, your experiences. It’s your insights, not your sales metrics, that’ll grab them.

Be a Giver, Not a Taker

It might sound a bit tree-hugger-ish, but adopt a mentality of ‘how can I help?’ over ‘what’s in it for me?’. HARO’s a community. The more you give, the more you end up getting.

Remember, It’s Not an Ad

You’re not paying for this spot, so don’t treat it like ad space. Offer value, facts, stories – anything but a blatant plug for your business.

14. Craft With Care

When a carpenter crafts a piece, they measure twice and cut once. Your HARO pitches should receive the same meticulous care. It’s not about bashing out a quick response; it’s an art form, each word weighed, each sentence crafted.

Tidy Up Your Grammar

It’s the digital age, and tools like Grammarly can be a saviour. Make sure your pitch is polished. Journalists will likely gloss over a response riddled with errors.

Stick to the Topic

Don’t wander off down the garden path, reminiscing about that one summer in ’89. Stay relevant, stick to the topic, and ensure every sentence adds something valuable to your pitch.

Inject Personality, Not Fluff

There’s a balance to strike. While you want your pitch to be engaging and reflect a bit of ‘you’, avoid unnecessary embellishments. Think of a friend at the pub, sharing a tale, but not going overboard with the hand gestures.

Cut through the noise with authenticity. Behind every HARO query is a real person seeking genuine insights. Approach each pitch as if you’re conversing with a close friend, straightforward and genuine. 

15. Dive Deep, Not Wide

There’s a massive allure in casting a wide net, responding to every HARO query that somewhat aligns with your domain. But remember, quality always trumps quantity.

Select Your Battle

It’s better to respond to fewer queries but go in-depth, providing meaty insights, than to scatter generic responses everywhere. Think sniper, not shotgun.

Avoid Template Responses

Sure, having a template can speed things up. But journalists can smell canned responses a mile away. Every pitch should feel tailor-made for the query in question.

Deep Dive into the Question

Sometimes, the query can be broad. When this happens, pick an angle or a subtopic you’re passionate about and deep dive into that. Your enthusiasm will shine through, making your response more memorable.

16. Feedback is Gold

In the majority of instances, your HARO pitches will go into the void, with no feedback. But occasionally, a journalist might respond, even if it’s to say they’re going in a different direction.

Thank You Notes

If a journalist took the time to get back to you, even with a decline, always respond. A simple thank you not only shows professionalism but fosters good relationships for the future.

Ask for Constructive Criticism

It’s a bold move, but one that can pay dividends. If a journalist has declined your pitch, kindly ask if there’s any feedback they could share to help you improve future pitches.

Use Feedback as a Learning Curve

Got feedback? Great! Now, implement it. Remember, every piece of advice helps refine your approach, making you better equipped for future pitches.

Pitching on HARO isn’t just about the present moment. It’s about refining your approach, continuously learning, and slowly but steadily building a reputation as a go-to expert in your niche. Remember, every ‘no’ is one step closer to a ‘yes’. Keep at it, stay genuine, and always aim to provide unrivalled value.

17. The Human Touch

In this age of automation, standing out often boils down to adding that distinctly human touch. HARO is about connecting, so let’s dial down the robotic responses.

Ditch The Jargon

Unless the query specifically requires industry-specific lingo, keep it relatable. You’re chatting with a journalist, not presenting a thesis. Simplify where you can.

Use Relatable Anecdotes

Remember that time when something hilarious, embarrassing, or enlightening happened related to your field? Well, it’s time to use it. Stories resonate; dry facts often don’t.

Engage Actively

If a journalist pings back, even for additional clarification, be prompt. Show that you’re not just another expert in a long list, but someone genuinely invested in the conversation.

18. Adapt and Evolve

Look, the digital game’s always changing, a bit like trying to pin down the British weather. And with HARO? Don’t be that guy clinging to last year’s tactics. Stay sharp. Adapt. Because tomorrow? It’s already here.

Stay Updated

Regularly skim through industry blogs or forums to stay abreast of new trends. Being able to offer recent and relevant insights could be your edge.

Feedback Loop

This isn’t about the feedback from journalists. Create a system where you review your past pitches every month. What worked? What fell flat? Adapt accordingly.

Embrace a Growth Mindset

The day you think you’ve mastered the art is the day you stagnate. Keep challenging yourself, tweak your strategies, and always, always be open to learning.

19. Perfecting the Pitch with Pizazz

Crafting that perfect pitch isn’t about hitting the word count; it’s about making every word count. Sometimes, it’s beneficial to see a few pitches to truly understand what stands out in a crowd of submissions.

K.I.S.S (Keep It Simple, Smarty)

 “Hey there! Noticed you’re delving into the evolving landscape of urban gardening. While I’m no botanist, I’ve transformed my high-rise balcony into a mini-farm. From tackling unpredictable winds to managing sunlight hours, I’ve got tales (and advice) aplenty. Fancy a chat?”

The Proactive Solution Seeker

“Hello! I’ve been following the recent uptick in discussions surrounding cloud integration in the B2B sector. Over the last eight years, I’ve facilitated seamless transitions for firms migrating legacy systems to modern cloud platforms. If you need an insider’s view on making the move without the usual pain points, I’d be happy to help.”

The Trends Analyst

“Hi there! You’re venturing into B2B e-commerce trends for the upcoming year, correct? Having steered multiple businesses through the digital transformation boom, I’ve identified a few under-the-radar shifts poised to reshape our industry. If a fresh perspective sounds good, let’s chat.”

20. The Sweet Ding of Success

Alright, you’ve chucked your pitch into the frenzied mix of HARO.  Now what? The beauty of HARO is that often, if your insights get picked up and published, you get notified.

Anticipate, But Don’t Obsess

It’s like waiting for a kettle to boil. You know it’ll happen, but standing there, staring won’t speed it up. Once you’ve sent a pitch, move onto the next thing. If it gets picked, your inbox will tell you.

Celebrate the Small Wins

When you do get that ping saying you’ve been featured, take a moment. It’s a testament to your insights, your storytelling prowess. Maybe even treat yourself to a cheeky little dessert?

Leverage the Feature

Once published, it’s not the end, but a new beginning. Share the article on your socials, tag the publication, and let your circles know. Every feature is a feather in your cap, one that can be showcased to build credibility.

21. Twitter aka X (The Unsung Sidekick of HARO)

For many, Twitter (X) is a platform of fleeting thoughts and trending memes. But for a HARO enthusiast, it can be akin to a spidey-sense.

Stalk, But In A Good Way

Several journalists drop hints or even outright requests on X (Twitter) before they post on HARO. Keep a keen eye on those in your industry. A well-timed tweet (or X) can make you their go-to source even before the masses spot the query on HARO.

Engage and Amplify

It’s not all about take, take, take. If a journalist shares an article where you’ve been quoted, give it a retweet, maybe even a witty comment. It builds rapport and amplifies the piece – a win-win.

Cultivate Your Persona

Your Twitter (X) feed is a reflection of you. Make sure it aligns with your expertise. Share articles, offer thoughts, and engage in discussions relevant to your field. When a journalist checks you out, they should find a feed brimming with industry knowledge.

22. The Portfolio’s Proof

We’re living in the show-and-tell era. Having a solid portfolio or a dedicated space that houses your expertise can give your HARO pitches a tremendous boost.

Curation is Key

Before you even think of sending over your portfolio link, ensure it’s a clean, concise collection of your best works. Whether it’s articles you’ve penned, projects you’ve headed, or speaking engagements you’ve had – make sure they reflect your niche expertise.

Make it Visually Appealing

A dash of aesthetic appeal never hurt. After all, we’re wired to appreciate things that are pleasing to the eye. But remember, simplicity trumps overcomplicated designs. It should be easy to navigate and quicker to impress.

Update Regularly

An outdated portfolio can do more harm than good. Every quarter, give it a once-over. Swap out older pieces with fresh, more relevant content. It keeps things dynamic and shows you’re actively involved in your industry.

23. Listen to the Undercurrents

While HARO listings are explicit, there’s often an underlying need or angle that the journalist is hunting for. Being able to tap into that can make your pitch stand out.

Read Between the Lines

Sometimes, a journalist’s query might seem broad, but what they’re really after is a unique, unexplored perspective. Dive deep into the question. Analyze it. Reflect on it. And then craft a response that’s tailored to that underlying need.

Provide Supplementary Info

Without turning your pitch into an epic novel, consider offering little nuggets of extra value. Maybe a relevant statistic, a brief case study, or a personal experience that aligns with the query. It’s about showcasing that you’re not just another expert, but an expert who truly gets what the journalist is after.

Ask Questions

This might sound counterintuitive, but sometimes ending your pitch with a question can engage the journalist. Something like, “Have you considered exploring [related topic]? It’s seen a surge recently and could offer an interesting tangent.” It demonstrates initiative and proactive thinking.

Both these tips pivot on the same fulcrum – going that extra mile. It’s not about working harder, but smarter. Being attuned to the needs of the journalist, coupled with a robust display of your credentials, can make your pitches truly resonate. And in the world of HARO, that’s pure gold.


Engaging with HARO is an investment in your digital visibility. Yet, navigating its crowded space requires strategy, finesse, and authenticity. While thousands compete for attention, success boils down to clear communication and genuine expertise.

Consider HARO as a dynamic networking event online. It’s not just about standing out but about delivering value. Journalists aren’t seeking just another quote; they’re on the hunt for industry experts who can offer valuable insights and fresh perspectives. With the right approach, you can position yourself as that sought-after authority.

Your approach to HARO should mirror modern SEO practices: focused, relevant, and user-centric. Instead of leaning into jargon or sales pitches, tailor your responses to directly address the journalist’s query. Back up your claims with data, and always keep your audience in mind.

Ultimately, HARO is more than just a backlink opportunity. It’s a platform to build relationships, enhance your industry credibility, and solidify your online presence. The key? Stay genuine, be strategic, and prioritize value over volume. Your consistent efforts here can propel you to the forefront of your field, turning those pitches into meaningful digital connections.


1. What exactly is HARO?

HARO, or Help a Reporter Out, is essentially your ticket into the journalistic arena. It acts as a bridge, connecting journalists seeking expertise with professionals eager to share their insights and score some media mentions.

2. How frequently do HARO queries pop into my inbox?

Three times a day. Think of it as your thrice-daily dose of potential PR gold. Morning, afternoon, and evening – it’s consistent and punctual.

3. Is there a guarantee my HARO pitch will always be accepted?

Oh, if only! Like many good things in life, there’s no concrete guarantee. But, with precision, effort, and a little sprinkle of patience, success rates can be quite promising.

4. Do I need an impressive title to catch a journalist’s eye?

Not necessarily. While a nifty title might grab initial attention, it’s the depth of your expertise and the clarity in your pitch that’ll truly make you stand out.

5. Once I’ve pitched, how long does it usually take to see it in print or online?

This one’s a mixed bag. Depending on where it’s getting published and the journalist’s timeline, it can range from days to even months. But when you finally see your name in lights? That feeling is unmatched.

6. Any wisdom on crafting a standout HARO pitch?

Absolutely. Being genuine is key. Tailor your pitch for each request and cut to the chase quickly. Remember, you’re addressing busy journalists — brevity blended with substance is the magic potion.

7. Can I send out multiple pitches in response to different queries?

Yes, spread your knowledge far and wide. However, ensure each pitch is customized to the respective query. A generic, one-size-fits-all approach rarely cuts through the noise.

8. Will I be notified if my pitch gets selected?

Sometimes, journalists might give you a friendly nod, but often, you’ll need to keep an eye out. Pro tip? Set up Google alerts for your name to catch those unexpected features.

9. Are some topics too niche for HARO?

The beauty of HARO lies in its diversity. From broad topics to the most intricate niches, there’s a journalist out there hungry for that insight.

10. How vital is HARO for my overall digital strategy?

Consider HARO a significant cog in the machinery. It’s not just about backlinks; it’s about credibility, exposure, and establishing authority in your field.

11. What if I miss a HARO deadline?

Life happens! If a deadline slips through the cracks, don’t sweat it. There’s always another opportunity around the corner.

12. Are there any no-nos when pitching?

Avoid being overly promotional or sending generic responses. And always respect the journalist’s specific criteria outlined in their request.

13. Can I pitch an idea outside of a journalist’s current query?

Tread carefully. While it’s tempting, unsolicited pitches can come off as spammy. Stick to addressing their immediate needs for higher chances of success.

14. How should I prepare for potential follow-ups?

Stay accessible. Ensure your contact details are up-to-date and be prepared with any supplementary materials or information a journalist might request.

15. Is there an etiquette to follow post-publication?

Certainly! A thank you note goes a long way. And, don’t forget to promote the piece on your platforms – it’s a win-win for both you and the journalist.

16. Can I use HARO for international exposure?

Indeed. While HARO is U.S.-centric, many journalists worldwide use it. Your expertise can very well cross borders!

17. How important is my online presence when pitching?

Mighty important. A well-curated online profile, especially on platforms like LinkedIn, can reinforce your authority and provide journalists with a quick reference.

18. How do I handle negative or inaccurate portrayals?

First, stay calm. Reach out to the journalist professionally and explain your concerns. Corrections can be made, and it’s a learning curve for future pitches.

19. Can I re-use a successful pitch for future queries?

While it’s tempting, always tweak your pitches to fit specific queries. A fresh, tailored approach keeps things authentic and relevant.

20. What’s the best way to stay updated with HARO’s evolving dynamics?

Join forums, be part of HARO-centric communities, and always be in the loop with their newsletters. Staying engaged ensures you’re always a step ahead.

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About Lilach Bullock

Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!


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