I’ve been a blogger and worked with other bloggers for years now; over time, I’ve noticed a lot of the same mistakes being made over and over again by different blogs. In this article, I’ll be going through 8 of the most common blogging mistakes to avoid. So if you’re thinking about becoming a blogger, struggling to keep your blog afloat or have just recently started blogging, this is a post for you.
1. Not knowing your audience
One of the most common mistakes bloggers make is that they don’t know who their target audience is. They will create content about everything and anything, with no regards towards what their readers (or potential readers) would want to read, see or hear.
Before you start writing, you have to have a clear image of whom it is you want to target. Afterwards, you need to research what your target audience want to read about. The trick here is that you need to strive to only provide value to your readers – which means you need to do some research before putting pen to paper. Or rather, finger to keyboard.8 Common #blogging mistakes to avoid via @lilachbullockClick To Tweet
2. Email marketing
Email marketing, as much as some predicted its doom for years now, is still going strong. It’s a great way of building relationships with your readers, making more conversions and getting a dependable stream of traffic.
Many new blogs fail to add opt-in forms on their blogs from the beginning, which means they lose a lot of readers and repeat costumers. Others do use email marketing, but they aren’t using the right incentives in order to get the best possible results.
Many new bloggers start strong, but as time passes, they start becoming inconsistent: not blogging often enough, not engaging with their readers, writing sub-par, filler articles just to publish something.
Considering the amount of bloggers and content that bombards us every day, being inconsistent can be a fatal mistake as a blogger. Your readers will forget about you quickly and you will lose all of the hard-earned traffic sources.
Before you start blogging, try to organise your tasks in a realistic way so that you always know what you have to do. Create an editorial calendar, months in advance with blog post ideas and write as many of them as you can in one go. After publishing a new blog post, make sure you have enough time to properly promote it.8 Common #blogging mistakes to avoid via @lilachbullockClick To Tweet
4. Search Engine Optimisation
But, if you’re not researching keywords and keeping search engine optimization in mind when creating your blog posts, you’re going to miss out on a lot of opportunities: traffic and conversions.
However, you don’t want to overdo it either. Some bloggers will write solely for SEO: targeting specific keywords and sprinkling them everywhere they can. But, if the content doesn’t read well and if it doesn’t offer value to the reader, it won’t help you.
For one thing, search engines are very smart now: a low-quality article that doesn’t offer value will not get one of the top spots (especially not for high-volume keywords!). Not to mention, even if did manage to get a good enough spot, if the content isn’t good, the traffic you’ll get from search engines won’t turn into actual conversions and most of it will likely bounce off your website quickly.
5. It’s not all about you
Whether it’s individuals or companies, many bloggers make the mistake of simply talking too much about themselves. In the case of individuals, no one really cares about you or your life – they want the information they were promised to get and they want value, not what you’ve been up to lately or how bad your cold is. That’s not to say that you shouldn’t inject your personality in your writing, as well as the occasional story about yourself; It’s just that you shouldn’t overdo it.
When it comes to business’s blogs, many often talk only about themselves: their products, why use their products, what makes their products so great, and “oh look how amazing we are”. That does not make people want to read your blog – after all, how many times can they care about the same things, over and over? Not to mention, most won’t trust you or your opinion if all you can do is talk about what makes your product great.
6. Blog post structure
The way you structure your blog posts can have a big impact on your blog’s success. If a blog post is well structured, it helps with search engine optimisation and it also makes it easier for your audience to read it.
Create a featured image, and add more images throughout the post, to break it up. Sub-headlines are also of big help, both for SEO and for readability. Just these two simple tips can make a world of difference to the readability of your blog posts.
7. Bad headlines
Bad headlines can result in really bad traffic. Titles are what attract readers to your content so they need to be catchy and they need to evidence why someone should click on that link and read your article. One of the things I’ve noticed with new bloggers is that they either don’t make it clear what the post is about, or they’re trying too hard to be smart and/or funny – and it just doesn’t work 99% of them. Read here for a full guide on how to write awesome, eye-catching headlines.8 Common #blogging mistakes to avoid via @lilachbullockClick To Tweet
8. Bad editing
With many blogs, new and old, you can tell that they haven’t been edited at all – in fact, they look like they were published immediately after being written. Badly edited blog posts, with grammar issues, run-on sentences, unnecessary words and such, make for a bad reading experience and they also communicate that you don’t pay enough attention to detail.
Conclusion: blogging mistakes
Everyone makes mistakes, and bloggers are definitely not excluded from that list. Blogs start and fail every day, for all kinds of reasons. What do you think are the biggest and most common mistakes a blogger could make? What are some of the mistakes you’ve made as a blogger over the years?