Why OOH Advertising Is On The Rise For Small Businesses
Out-of-home (OOH) advertising is now more cost-effective than ever, especially in comparison to other traditional media and newer digital media, thanks to recent technological advances and development. So, if you own a small business and are searching for innovative ways to promote your brand, read on to find out more.
OOH Advertising Is Attention-Grabbing
A consumer insight company called COG Research found that when people are outside their homes, they are 33 percent more aware of their surroundings. The good thing about this is that, unlike online ads, OOH can’t be skipped, deleted, or blocked. This means that every time someone sees your OOH ad, it will leave a lasting impression on them about your brand. Inflatable advertising is one innovative example of OOH marketing. Larger-than-life, eye-catching sculptures known as inflatable advertisements can be positioned in key areas. Inflatable signs for advertising stand out in the urban landscape and catch people’s attention, frequently taking the form of enormous copies or imaginative designs. Consider a soft drink manufacturer advertising a novel beverage, for instance. They decide to erect an inflatable advertisement in the form of a huge soda can in a well-liked city square rather than a conventional billboard. The tall can attract attention from bystanders and generates interest in the brand. This innovative OOH advertising strategy not only raises brand awareness but also gives potential customers a memorable experience.
When people are enthused by your adverts, they remember your brand. This makes them more likely to do something related to your brand after seeing your ads. Post-impression actions, like knowing about a product or service, searching for it online, going to the store, and telling their friends about it, lead to real overall sales in the end.
OOH Advertising Builds Trust
When we think of OOH ads, we usually think of some of the biggest brands in the world, that is, well-known names that people trust. By using OOH to advertise your services or products, customers, shoppers, and potential investors will see your brand as genuine and trustworthy. In simple terms, OOH tells people you have big plans and are serious about business. That makes it more likely they’ll want to buy from you.
OOH Advertising Sets You Apart
OOH marketing isn’t used as often by small businesses as it is by large corporations. As a result, if you use OOH early in your marketing strategy, you’ll be able to take advantage of the competitive advantages it gives you – you’ll stand out, and no matter what sector you’re working in, that’s always a good thing.
Of course, the main reason that smaller businesses and start-ups don’t tend to use OOH advertising as much as the larger corporations do often comes down to money. However, with help from companies such as Clear Start, you can boost your advertising budget and make the most of what OOH offers.
OOH Delivers Targeted Mass Impressions
OOH’s ability to swiftly and efficiently reach a large audience is unquestionably one of its biggest assets. When introducing a short-term promotion or a new product line, OOH can help you get your message in front of as many people as possible or narrow down your target audience according to their socio-demographic characteristics, geographic location, and purchasing patterns.
OOH Advertising Is Easy To Measure And Monitor
OOH advertising is more than just a way to raise awareness of a business. To plan effectively for the future, small businesses must be able to evaluate the performance of their campaigns. How many people have viewed the ad? How many people have bought something after seeing it?
For small companies, modern OOH advertising makes it possible to track both online and offline traffic, such as if a person viewed a company’s website or walked into a shop. To better plan future campaigns, it’s even possible to look at specific demographics.
And there you have it – just a few reasons why OOH advertising is on the rise for small businesses.