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Twitter Features: Musk’s ‘X’ Factor Shakes Up Social Media

If you’ve been anywhere near a device with an internet connection (which, let’s face it, is all of us), you’ve probably caught wind of the seismic shift that’s rocked our beloved digital playground. Twitter, the platform that’s been the backbone of our online banter, has decided to play a game of identity hot potato and reemerged as ‘X’. Yep, you heard that right – ‘X’ as in mysterious, ‘X’ as in eXciting, and ‘X’ as in “eXactly. Get ready to explore how ‘X’ is reshaping our online interactions, with a fresh set of Twitter features that are stirring up the social media landscape.

Now, before we plunge into the whirlpool of Twitter’s features (or should I say ‘X’s features) let’s take a moment to appreciate the audacity of it all. Twitter, the original haven of hashtags and home to everything from presidential rants to cat memes, has been a cornerstone of our digital expression for over a decade. And just when we thought we had it all figured out, along comes Elon Musk, the tech world’s very own Merlin, waving his wand of innovation and turning Twitter into ‘X’.

But why ‘X’? Is it a nod to the unknown, a shoutout to the future, or just Elon having a laugh? Whatever the reason, one thing’s crystal clear – we’re not in Kansas anymore, Toto. This rebranding isn’t just a new coat of paint; it’s a whole new blueprint for the social media landscape. It’s like waking up one morning to find your reliable old car has transformed into a spaceship – same destination, but oh boy, what a different journey.

Now, onto the nitty-gritty. As of August 1, 2023, Twitter officially donned its new avatar. This wasn’t a spur-of-the-moment decision but a well-orchestrated move, hinted at by Musk himself in a series of tantalizing posts. It was like watching a magician slowly reveal his tricks, except here, the magic is real, and it’s unfolding in real-time.

But what does this mean for the legions of Twitter – sorry, ‘X’ – users out there? Well, for starters, it’s a whole new ball game. Musk, in his typical fashion, has been reshaping the platform in ways that have both purists and progressives perking up. From tweaking the tweet consumption diet to overhauling verification protocols, it’s been a rollercoaster, and we’ve all got front-row seats.

Take the introduction of a cap on how many tweets you can consume daily, for instance. Rolled out on July 4, 2023, this new policy is Musk’s way of tackling the digital hydra of data scraping and system manipulation. On paper, it sounds like a prudent move to safeguard the platform’s integrity. But for the Twitterati, it’s akin to rationing our digital oxygen. We’ve been feasting on unlimited tweets for so long that this sudden portion control has left many gasping.

And then there’s the big reveal – the curtain pull on Twitter’s, I mean ‘X’s, recommendation algorithm. Remember all those times you wondered why you saw what you saw on your feed? Well, wonder no more. In a move that’s part tech transparency, part PR genius, Musk has thrown open the doors to the algorithmic kitchen, letting us peek at the recipe of our digital diets.

Right, let’s tear down the proverbial curtain and marvel at the shiny, new Twitter features, now basking in their Musk-ified glory. What’s in a name, ‘X’? Could be Extreme, Exhilarating, Extra-terrestrial – the jury’s still out on that one. But what’s crystal clear is our mission – to dive deep into each ‘X’ (once known as a tweet), exploring every nook and cranny of this revamped social behemoth. From expanded tweet horizons to AI-driven twists, we’re unpacking it all, one ‘X’ at a time. So, let’s get cracking and see what these Twitter features are really made of in the world of ‘X’.

Let’s dive into the intricate tapestry of features that ‘X’, formerly known as Twitter, has unfurled. In true Dave Harland style, expect a blend of wit, sharp insights, and a sprinkle of cheekiness as we unpack each feature in detail.

1. The Daily Tweet Quota

One of the most headline-grabbing changes introduced by ‘X’ is the daily tweet quota. Imagine walking into your favourite all-you-can-eat buffet only to be told there’s a limit on the plates you can pile up. That’s what Elon Musk has served up for us – a portion-controlled social media diet. Introduced to combat data scraping and manipulation, this move has sent ripples across the ‘X’-sphere. While some applaud it for adding a layer of quality control, others see it as a gag order on the digital chatter we’ve grown so fondly accustomed to. It’s a balancing act between maintaining the platform’s integrity and preserving the unbridled freedom of expression that’s been Twitter’s, I mean ‘X’s, hallmark.

2. Algorithm Unmasked

‘X’ has done what was once unthinkable – revealing the secrets of its recommendation algorithm. For tech geeks and laymen alike, this is akin to discovering the secret recipe of your favourite burger joint. By sharing its algorithmic insights on GitHub and through detailed blog posts, ‘X’ has laid bare the mechanics of content curation. It’s a bold step towards transparency, offering a glimpse into how our digital preferences are mapped and served. This revelation is not just a peek into ‘X’s inner workings; it’s an invitation for feedback, critique, and collaboration. It’s being handed the blueprint of the Death Star – overwhelming, fascinating, and slightly intimidating.

3. The Boardroom Coup

Elon Musk’s takeover of Twitter, now ‘X’, wasn’t just a financial transaction; it was a complete overhaul of the boardroom. Dismissing the entire board of directors is a move that screams ‘Musk’ in every possible way – bold, unpredictable, and slightly controversial. This corporate game of musical chairs has set the stage for a new direction under Musk’s stewardship. It’s a power play that’s as much about controlling the narrative as it is about steering the platform’s future. Some see it as a masterstroke of leadership; others, a risky gamble. But one thing’s for sure – it’s never dull in the world of Elon Musk.

4. Twitter Blue’s Transformation

Remember when being verified on Twitter was a status symbol? Well, ‘X’ has decided to put a price tag on that badge of honour. With the rebranding of Twitter Blue, verification is now a premium feature, locked behind a $20 monthly paywall. This move is less about the blue tick and more about the green – cash, that is. Musk’s strategy here is clear: monetize the platform’s cachet. It’s a controversial pivot from Twitter’s democratic ethos to a more elitist approach. Whether this will lead to a more refined user experience or a digital divide is a question that only time (and user subscriptions) will answer.

6. Multimedia Tweets

One of the most user-friendly updates is the introduction of true multimedia tweets. Imagine being able to blend videos, images, and GIFs in a single tweet – a digital collage of your thoughts and expressions. This Twitter feature not only enhances the user experience but also opens new avenues for creativity. We’ve been handed a painter’s palette with more colours than we knew existed. Swiping through video content akin to TikTok adds a familiar yet fresh twist, ensuring that ‘X’ stays in step with contemporary social media trends.

7. Edit Tweets

And then comes the feature we’ve all been clamouring for – the ability to edit tweets. Rolled out initially for internal testing and then to Twitter Blue subscribers in select regions, this feature is a game-changer. It’s like being given a time machine for those “oops” moments. The limitations – a 60-minute window and a maximum of five edits – are thoughtful, ensuring the essence of the tweet remains intact while allowing for typo fixes and last-minute additions. This feature is not just a convenience; it’s a nod to the user’s voice, acknowledging that in the fast-paced world of social media, second chances are more than just a luxury – they’re a necessity.

8. Mighty Pen of 25,000 Characters

Wave goodbye to the tweet-tightening days, folks! Verified users on ‘X’ can now unleash their thoughts in up to 25,000 characters. That’s right, from concise quips to elaborate essays, the platform is no longer just a haven for the brief and the brisk. This is a game-changer for those who felt shackled by the brevity of the old Twitter. For creators, commentators, and anyone who loves a good rant, this is your new playground.

9. Controversial Reentries

In a true Musk fashion, ‘X’ has reopened its gates to some previously ousted individuals, including Alex Jones. This decision, crowd-sourced through user polls, is throwing a ‘welcome back’ party with a side of controversy. It’s a move that’s got people talking, tweeting, and everything in between. Whether this is a step towards free speech utopia or a moderation minefield, only time will tell.

10. Grok

Premium+ subscribers, get ready to chat with ‘Grok’, the new AI chatbot on ‘X’. This isn’t just a chatty AI; it’s a glimpse into Musk’s vision of a tech-integrated social platform. Think of it as having a robot butler for your digital social life – handy, a bit quirky, and definitely a conversation starter.

11. The Payment Processing Pivot

Diving into the world of financial transactions, ‘X’ is now licensed for payment processing in a dozen U.S states. This move is Musk adding another engine to his rocket – it’s not just about tweets anymore; it’s about transactions. This could be the start of ‘X’ morphing into something much bigger than a social platform. Could X become a digital Swiss Army knife – more tools, more uses, more reasons to stay logged in?

12. X’ Spaces

Wave goodbye to just audio, because ‘X’ Spaces is upping the ante with video. Think of it as injecting a dose of adrenaline into the heart of those cozy audio chats. We’re not just talking about a slight upgrade; this is a full-on metamorphosis, turning Spaces into an interactive, multimedia spectacle.  Interactions are set to become richer, more engaging. We’re looking at a future where discussions are not just heard but seen – a complete sensory experience. With ‘X’, it’s clear we’re not just wading into new waters; we’re diving headfirst into the deep end of multimedia communication.


Ending our deep dive into ‘X’, where every corner revealed a new twist on the classic Twitter features, it’s been nothing short of a rollercoaster ride through Elon Musk’s vision of social media – one that’s as audacious as it is head-scratching. We’ve seen Twitter features morph, twist, and turn into something quite unrecognizable yet strangely familiar. It feels like walking into your home to find that someone’s moved all the furniture around – disorienting at first, but hey, that new angle on the sofa isn’t half bad.

In the heart of ‘X’, Twitter features have taken on a new life. We’re talking about a character limit that’s gone from a tight-lipped 280 to a sprawling 25,000 for the verified connoisseurs, painting their thoughts in broad, unbridled strokes. It’s not just a change; it’s a revolution in digital expression. You can almost hear the collective sigh of relief from long-winded tweeters across the globe, rejoicing in their newfound freedom.

Then there’s the introduction of video to Spaces, turning what was a humble audio chat room into a potential multimedia powerhouse. Imagine the possibilities – live debates, virtual concerts, maybe even a cooking show or two. ‘X’ is pushing the boundaries of what we thought possible in the Twittersphere, nudging us towards a future where our tweets are not just read but seen and heard.

But let’s not forget the grand return of some of Twitter’s most controversial exiles, a move that’s stirred the pot and then some. It’s a testament to Musk’s commitment to what he sees as free speech, though not without its fair share of raised eyebrows and heated debates.

In all of this, what’s remained constant is the core of what makes Twitter, well, Twitter. The instant connections, the global conversations, the unfiltered access to the minds of everyone from your next-door neighbour to global leaders – it’s all still there. Only now, it’s got a bit more spice, a touch of Musk, and a whole lot of ‘X’.

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About Lilach Bullock

Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!


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