No matter if you’re using online meeting tools or performing any other marketing activities – following basic communication rules is as crucial as during eye-to-eye meetings. Learn how to avoid the most popular communication faux pas and win your customers hearts and… loyalty with these 3 rules of etiquette in online marketing.
3 Rules of Etiquette in Online Marketing
#1 Practise honesty
The lack of trustworthiness is not only a sign of our times, but also a mistake made even by marketing pros. Forcing a fake unauthentic dialog with your clients is probably the biggest violation of the unwritten marketing etiquette.
Have your marketing guru? Searching for inspiration is great, but don’t try to copy someone else’s communication style – the things that work for them may not work for you. Moreover, customers will sense that you’re not being authentic which will make them suspicious or, even worse, assume that you have something to hide.
Let’s be honest – most of us have some skeletons in their closets, but in most cases admitting even the most painful truth is better than covering it up with some flimsy excuses.
Nowadays, credibility became a great value and once you disappoint your clients you may never regain their trust. To make your communication truly convincing you need to believe in what you’re doing and simply… be yourself.
#2 Beware of spamming
A word said too often quickly loses its power, so better rethink your communication strategy before sending a tenth email reminder to your customers. Try to recall your inbox, which is probably overfilled with junk mail – yes, your customers experience this too, so don’t let them categorize you as the “spam-sender”.
There’s nothing wrong in encouraging your customers to take the next step, although, when it comes to reminders less means more. Here’s a real-life example – imagine you’ve just finished an online meeting and you want to “squeeze out” feedback from your participants.
Instead of bombarding them with several polls and surveys, make your actions more balanced, because people really don’t like to be forced to leave opinions. The same rule applies to your email marketing strategy (unless you want to end in the spam-box).
#3 Say “NO” to ComMEnication
It’s rude to talk about yourself all the time – the rule we’ve all learnt in our childhood applies as well in marketing communication. Even if you offer the most amazing and unique products or services, constantly talking about their advantages will bore your customers to death. People really don’t want to hear about how amazing you are – show them instead how amazing their lives can be with your product!
Create a desire for your services by learning the customers’ needs, because being a careful listener is the best way to discover their expectations. Invite your recipients to write your product’s story with you – let them share their experience and express thoughts or doubts. Another element of client-centric communication is an immediate reaction to comments and complaints.
A company that ignores customers feedback is practically doomed to fail. Make sure to cut out the “me talk” – shine a light on your customers and watch their engagement and loyalty flourish.
These three basic savoir-vivre rules are worth implementing in all of your marketing actions. Keep them in mind while using your live webinar software and marketing automation tools, because having good-manners is a true virtue in the world of online communication.
Read more: https://www.livewebinar.com/