The mobility of technology is inevitable. If technology gets smarter, so do your expectations from it. People nowadays understand this, and hence, they keep looking for convenience and innovation.

With mobile devices, everything just follows you wherever you go, and every bit of information is within your hands.

This convenient and multifaceted usage has made a bigger market for mobile devices, and mobile applications have become an important source of influence in this.

More than 50% of web traffic accounts from mobile devices. And more than 2 millions mobile applications on the app store are your competitors.

This sufficiently professes the probability of being found on the app store. But this is just an obscure measure to determine your success.

The central idea should be the conversion ratio. The conversation ratio for mobile application stands at nearly 2% only, whereas the ratio for the desktop is around 4%.

So hard so far it seems to achieve your targets, it isn’t impossible either. You need to first define your goal and then enlist the right strategies.

Your Aim Is Your Business’s Initiator and Marketing Leader

• Prior Actions

A wise marketing strategist can easily understand the need for having structural questions.

These basic but very pioneer questions will then define what steps are to be taken to not just get your app into the top list, but also convert these visitors into your trustworthy customers.

To gain trust, you have to first give it from the other hand of yours.

So, what questions hold the importance are mentioned here:

• Why does your mobile application exist?
• Who is your targeted audience and who are likely to be the customers?
• Is your application unique enough to survive?

The above questionnaire is your ideology in fact, which will carry forward your further actions.

• Definite Conversion Actions & Ratio for Indefinite Fields

Conversion rate is not just about download numbers of your mobile app but it has a wider definition instead.

In a major practice, even before the customer segmentation, conversion segmentation is expected. Without this, how would you determine the nature of your customers? Conversion segmentation is subjective.

The immediate point comes after the mentioned questions is to define what your conversion actions are. Conversion actions cannot be generalized; it is a harsh decision to take.

With the enhanced scopes of mobile applications, you will encounter a number of fields in your device affecting your lives. M-commerce, education, social media, games, fitness and health, traveling, and whatever you name it, there will be thousands of options. But for each of this sector, conversion actions and conversion ratio differs.

M-Commerce may include, but not limited to, desirable conversion events such as product search, products added to wishlist or cart, product purchase and so on.

On the other hand, an education app may have events such as catalog search, enrollment into a course, purchasing a package of lectures, number of certificates earned by students.

These examples might be able to clear that it is advisable to have your field and goal-specific conversion actions.

Based on these conversion events, conversion ratios are defined. The conversion ratio differs from one sector of the market to the other.  In navigating through these varied sectors, it’s vital to partner with adept app developers who understand the intricacies of conversion optimization within different industries.  Exploring app developers on DesignRush could provide the expertise needed to tailor conversion strategies effectively, ensuring your app reaches and engages your target audience efficiently. This approach enhances user engagement and significantly improves conversion rates across the spectrum of mobile applications.

An M-commerce app might probably have a greater chance of getting a good conversion ratio while a fitness instructor app ceases to grab the same numbers.

The dimensions and expectations thus have to be different here.

• Know Your Customers Well

The next awaiting step is customer segmentation.

Once your milestones are established, targets and KPIs are set, the time comes for identifying who will be interested in downloading your app, and buying your products.

The customers or mobile application users are the ultimate aims for a business. But, often we forget that the central vertex should be the right fleet of customers, not just any group of people.

Promoting your woolen clothing to people residing in a country which is already under the sunburned effect, is not going to help you. People searching for groceries might not want to know about your travel packages. This loopholes won’t give your desired ratios.

Right age, gender, locality and time, and many other factors work for segmenting these people and convert them as your targeted customers. Segmentation likely increases your chances by deliberately removing unwilling and unwanted visitors from your goals.

The above integration of fundamentals was just limited to your ethics and ideas. There are more sides to look upon for popularizing your mobile application.

Launch Spectrum

With umpteen opportunities in this digital dependent era, it is an optimal solution to start marketing even before your official presence on the app store.

So the spectrum of conversion rate spans from pre-launch to post-launch of your mobile application.

If your business gets noticed even before its expansion and just within a few days of idea incubation, you can possibly increase the chances of your growth.

Creating a buzz in the market in the pre-launch phase has certainly become a trend, rather a necessity.

• Ruling Over Pre-Launch Ideas

Few weeks prior to your application’s launch, these mentioned options may help you boost your conversion ratio which you are aiming for:

• Market Analysis

It is a wrong notion that analysis works only after your app is finally on the app store. In fact, analysis of market trends, demand and competitors should not be cut off.

It is a very basic and implicit technique to start with. One should have a good understanding of how are one’s peers surviving this constant running competition and which competitor is the better service provider.

Search for the mobile applications with respect to your field, go through as many of them as you can, download a few of them, and see how these apps are working.

Make a list for your study:

• What makes these top listed apps great?
• What do their users have to say about them?
• What features are similar to yours and which of their features works better?

Not knowing with whom you have to fight is apparently fighting with aimless moves and without a motive to perform better.

• Media Publication

Different media platforms have a better reach history and people usually get along with them easily.

Approaching for a pre-launch review of your mobile application to some newspaper, magazine, or tech- journal, other online media platforms are feasible options when it comes to driving the attention towards your app.

An interview or article can be published about the same. If your budget permits it, a press release can practically converge people’s concentration towards you.

• Advance Online Videos About Your Application

Visuals always speak better and dig their way straight to your mind. Most of the visitors are not patient enough to scroll down and have a look at your application’s agendas.

With this situation, it becomes an awful experience for both the marketer and the visitor. Only getting traffic is not sufficient; it is known.

But, converting this traffic into more downloads and purchase rate through online streaming or video platforms such as YouTube is an underestimated way.

With such videos, you can make the visitors understand that how should they use particular features and what is waiting for them. Be creative, if it demands to be. Simplify everything through such videos giving ideas about your upcoming application.

The aim here is to tell a story before it gets started selling. Research has proven that pre-launch videos about your app and showing few features, running them, is productive work.

Post-launch strategies cannot be just compartmentalized as they have more complexities and there are many approaches as well.

Some of which can be even used for pre-launch marketing.

Reviews by Bloggers and Vlogs

When an expert has a sensible opinion, people tend to believe them and their points.

Post your launch, you can ask for some tech- experts to download, use and review your mobile application. Such reviewers often post a detailed blog about what makes one app great or a failure.

These blogs become reliable sources for most of the mobile users who want to confirm the valuation and quality of the product or your app.

With changing means of the internet, online videos have proved to get more recognition. Make online videos of your application explaining its features. You can again some experts to review your app through online streaming platforms.

Landing Pages

Having landing pages is probably an underrated factor which can certainly drive your conversion rate rapidly towards a positive direction.

A landing page is kind of closer to the one-page website but it merely focuses on converting your visitors into your potential customers.

It differs from a home page or any other page of your website, where other purposes are also attained. The content of landing pages have to be so strong and should be appealing.

The information of what your app serves, what should you expect, and why do you stand out among the others, should be conveyed well.

The reason is simple, and that is, to increase your leads and influence these visitors to download your application and reach your conversion goals. Moreover, a link to your blog or social media account, and attractive visuals can be added.

If call-to-actions on such landing pages are handled effectively, the task becomes easy. While one set of call-to-action and designing of your landing page might be getting attention, the other set of substitutes might have lower conversion ratio.

For picking up the right things here, A/B testing or Multivariate Testing methods can be that riding forces.

Analytics

Analytics is probably the strongest factor in the whole chain of mobile application marketing.

Analytics is a multipurpose tool, one can say.

Analytics doesn’t limit itself to just asking questions about what is going on to date. It goes further and asks what else should be needed and how it can be done.

Target achievement remains incomplete without analyzing where you are and how far you have to travel. For analytics to work, metrics and KPIs are used and some questions are asked:

• Does your app satisfy the requirements of the field you are into?
• Is the app providing what customers are looking for?
• What features do need replacement?
• Which action does bring the highest and which one does have the lowest conversion ratio?
• Which one is to be updated and which one needs to be fixed?

App Store Optimization

App store optimization (ASO) is the foremost option in mobile application marketing. While its purpose is similar to SEO, that is to get more traffic and escalate conversion rate; it differs from SEO in many ways.

A business has to understand that optimization and upgrades are constant. ASO stick into your marketing and development phases at any given time.

With millions of applications available on the app store, one has to understand that merely having your app is not adequate.

You have to be concerned about your chances of being there in the top list, which certainly is less than you expect. There is a competition with a large number of a group having the same ideas and apps similar to yours. Here comes ASO for handling this complexity.

Though there are a number of steps and methods, three main driving forces for ASO are:

• Determining the right set of keywords
• A well- versed and detailed description
• Qualitative screenshots of your app which display your design and uniqueness

ASO makes sure the right section of visitors find you, but not limited to this, they download your app as well.

ASO demands a lot of patience as it is a long term process but certainly, it is steady. Its work never dies even after your launch because the addition of apps is not going to stop.

Social Media Marketing & Detailed Blogs

Every year a significant amount of people across the globe are getting introduced to the internet world.

Almost everyone who has facilities is networked through social media nowadays. More than 3.5 million social media users are changing the outlook of many things including the means of marketing.

Social media marketing was just a new concept before some years but now, its roots have become firm.

Facebook, LinkedIn, Twitter, Instagram, and many such options can work for your conversion rates both from front and end.

Keep updating your events and educate your followers or app users about your new features and products if any.

Social media marketing demands a consistent engagement between users and the business. Social media, actually, is the most effective and used way of interacting with your potential customers. You can find the best two-way communication here and have knowledge about their further requirements.

Use social media handling a few months before the official launch to increase curiosity and thus getting more traffic to your page. Outline the novel features of your app set timelines, and keep updating your pages.

• Ad Campaigns

Ad campaigns can target a massive group and can ensure the proliferation of your application and its scope and remarkable features and products.

Facebook ad campaigns, click- on ads,  in-app advertising, other paid advertising platforms such as Google Adwords and many much more can help you attaining the attention of targeted people.

You can even affiliate with few blogs and for your ad campaigns, which may facilitate this. In-app advertising has to be done with wisdom and a sense of concern to the user’s comfort.

While In-app drives more leads, it also sometimes becomes the reason for bad user reviews if not shown in a sensible limit. Ensure that your user does click on your ad but does not get frustrated by the constant pinpointing and increasing discomfort.

• Blogging

Content is the master and a reliable conveyor of your business values and morals. Blogs have the facility to make users or visitors aware of your existing products or upcoming technology in detail.

Visitors first need to understand how a particular application is going to help them or why a defined product is of their needs.

A blog further breaks the barrier of just marketing points of view, rather it goes beyond that and talks about your quality assurance. The more details you give, the more visitors will be able to understand you and hence will turn into your customers.

Technology Backs Your Marketing

For better user experience, marketing strategies should have parallelism with technological aspects. Users do understand the sincerity of transforming a problem into an uncomplicated and hassle-free experience through technology.

The more you are accurate regarding the same, the more customers you gain. Their experience with your mobile application matters. How do we achieve this is not a secret.

• Testing

It is important to balance both proactive and reactive methods. Lots of unresolved bugs crash your chances of developing a network of loyal customers.

Whatever your marketing proficiency says, the downloads prove to be short-lived. While you still might have a good conversion ratio initially, if the issues your app is facing are overlooked, that ratio decreases with time.

To ensure you are working fine, do not avoid testing phase of your mobile application. Give enough time to this phase during development as well as after the launch.

Many testing methods can be your ground to fix the gaps in between. Beta testing can provide you a platform to step your legs into the user’s world and have feedback.

The test is about improvisation, not about the pride of your work done.

• Bugs Overwatch

The bug is a constant thing that may affect your mobile application’s user interaction. Even after the launch, your work of keeping an eye on bugs doesn’t get easier or come to an end.

Have reliable software to ensure that there is no bug living for quite a good time.

You cannot simply ignore these questions:

• What features are responsible to degrade the quality and what should be the alternative to this?
• Engaging UI

Running on a clear and hurdle free road smoothes the rider’s journey. This analogy can be applied to the UI of your mobile application.

A user does not indulge a complicated and tedious user interface which he hardly can get along with. Your UI should be simplified, neatly designed, and should include all the necessary call-to-action buttons.

A better experience brings better conversion chances. The users will be encouraged to check your app’s most of the features and buy products if you provide any.

App Performance & Maintenance

Limiting your strategies to mere creation and launching your application doesn’t suffice your targets at all. You have to look forward and keep maintaining trust. Your app needs maintenance and a continuous watch over a regular interval of time.

• From Faster Navigation to Rapid Growth

The performance of your mobile application plays a vital role in establishing a ground for a faithful network of customers.

If your app doesn’t perform well, and they get troubles fulfilling their tasks, you definitely lose your users and brand value. They are supposed to get their work done from your app.

A better app exerts its focus on creating easier navigation and faster loading of its activity pages. The more speed you provide, the more your users are likely to convert your targets.

Find out which segment of the app is holding back the loading time. You can always choose an alternative to such technology.

• Feedbacks Are Important

Often after you have placed your app on the app store, users review and give feedback on the basis of their experience.

These feedbacks, whether negative or positive, push you ahead to keep improvising. Improvement has no ends.

If the feedbacks are subjected to any bug or feature’s crash, work on the same immediately. If the users are happy using the app, consider this as your baseline and continue maintaining it.

You need to eliminate a rigid approach in the field of the mobile application. You have to adopt unusual things as well, for this industry is quickly changing its dimensions and more people are contributing to it.

Conclusion

Nowadays when there’s a massive demand for mobile apps in the market, it becomes essential for the business owners to know the ways to monetize it.

Putting these things into perspective, here we have tried to provide you with various ways to increase the conversion rate of mobile apps which will seal the deal for you.

If you still have any questions or suggestion related to this blog, then feel free to ask them in our comment section. Thank You!

About the author:

Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, an  Enterprise Mobile Application Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

Website URL:- https://www.esparkinfo.com/

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