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Inbound vs. Outbound marketing

What are inbound and outbound marketing and what are the key points for inbound vs. outbound marketing?

Both inbound and outbound marketing are important strategies that you need to put into place. 

This resource page defines inbound marketing and outbound marketing, explains the inbound vs. outbound differences, and offers amazing resources for marketing purposes.

What are inbound marketing and outbound marketing?

Inbound marketing is a modern strategy that offers the customer the possibility to research the product or service and to find out more about the company before making the first direct contact. This type of process has a great success rate because most users spend a lot of time on the Internet and prefer to have control over their purchases.

On the other hand, outbound marketing tries to get to a large number of people, even if they are active buyers or not. It implies tactics like direct email, print ads, cold-calling, commercials or PPC ads.

Inbound marketing or outbound marketing? Differences and importance

Inbound vs. outbound marketing is an interesting subject for a lot of businesses, but the choice should be based on the target audience, the type of business, and the marketing objectives.

Inbound marketing has an important feature, it focuses on offering value to the audience while being non-promotional and educational. This type of marketing takes into consideration the Buyer’s Journey and creates a relationship between the company and the buyers based on it. This approach is preferred by customers because the audience chooses to react at a specific time, when they need or want to, not being forced to engage. However, the costs for the company are higher and the first results come slower.

Outbound marketing can build awareness by reaching more people in a short period. If it is done by the book, this type of marketing can bring a lot of new customers quickly, but this depends on the amount of money invested. However, people tend to avoid getting in touch with outbound marketing ads because they can sometimes become aggressive or simply too much. Besides, it does not bring enough long-term assets to generate leads.

Resources for an inbound vs. outbound marketing experience

Are you wondering what to choose between inbound and outbound marketing?

Reach out to us if you want to learn more about our content marketing services and how we can help you choose the perfect type of marketing that suits your needs.

In the meantime, find out more about marketing with these helpful resources:

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About Lilach Bullock

Hi, I’m Lilach, a serial entrepreneur! I’ve spent the last 2 decades starting, building, running, and selling businesses in a range of niches. I’ve also used all that knowledge to help hundreds of business owners level up and scale their businesses beyond their beliefs and expectations.

I’ve written content for authority publications like Forbes, Huffington Post, Inc, Twitter, Social Media Examiner and 100’s other publications and my proudest achievement, won a Global Women Champions Award for outstanding contributions and leadership in business.

My biggest passion is sharing knowledge and actionable information with other business owners. I created this website to share my favorite tools, resources, events, tips, and tricks with entrepreneurs, solopreneurs, small business owners, and startups. Digital marketing knowledge should be accessible to all, so browse through and feel free to get in touch if you can’t find what you’re looking for!


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