Whether it comes to marketing or advertising, a bit of research will bring in a few terms that you may not necessarily be familiar with. Sooner or later, you will end up asking yourself – why is the marketing concept important?

What is the marketing concept?

The marketing concept can be defined in a few different ways. Generally speaking, it floats around companies assessing their customers’ necessities before anything else. With these needs in mind, businesses can make more informed decisions to look after their consumers. At the end of the day, the customer is what keeps the business alive. This aspect is more and more common, so lots of companies implement the marketing concept.

What does the marketing concept do?

The marketing concept will help you identify your market, find the perfect customer, understand their needs, create products based on these necessities and satisfy the demand better than most of the competition. According to the marketing experts at JookSMS, the marketing concept is not all about focusing on the customer. In the long run, this concept will help you accomplish all your goals while making some profit too.

Marketing and marketing concepts explained

Marketing is often taken for the marketing concept, yet these two factors are completely different. Marketing involves promoting a product or a service. It goes in a certain direction. It identifies the ideal customer and tries to promote the respective product to that audience.

Different companies have different approaches and this is when the marketing concept kicks in. The marketing concept directs the marketing campaign for the business to earn as much as possible from it. It is about effectiveness and cost efficiency. Simply put, it is more individualized.

Why is the marketing concept important?

So, why is the marketing concept important?

Marketing will inevitably bring in an improvement in the production quality standards. You know what your customers want, so this is what you focus on. Sooner or later, they will inevitably see the product as specifically developed for them.

Cost efficiency is just as important. You are not marketing to everyone. You are not advertising hip devices to students or the latest tablets to elders. Instead, you focus on their specific needs and you target the right audience.

As a direct consequence, your sales will obviously skyrocket too. Proportionally, you will get much higher sales from a marketing concept from general marketing. You target your ideal customer, rather than random people.

​Finally, the company pursuing the marketing concept will obviously respond to the market evolution and changes in the business environment in a more efficient manner. You can detect changes, get ready before they even occur and be one step ahead of your competition.

Bottom line, why is the marketing concept important? Altogether, the marketing concept will help you focus on what really matters, rather than just go into the wild with no plan whatsoever. It targets your perfect customer and potential clients, so it is the efficient way to go in business these days.