Trends come and go, especially in the world of digital marketing, so knowing which horse to bet on can be difficult for marketers and business owners alike. Investing in technology that doesn’t stand the test of time can be devastating for a business – but it is a risk many must take in order to remain relevant.

With 2019 fast-approaching, business owners are questioning which digital marketing trends to carry into the new year. Rather than have a business spread itself too thin, here are the three digital marketing trends set to be prominent in 2019.

3 Digital Marketing Trends to be Aware of in 2019:

Geotargeting marketing methods

Nowadays, geo-targeting helps consumers connect with their locality, highlighting relevant businesses and services in their vicinity. This level of personalization helps drive sales and conversions.

Businesses that use geotargeting to draw in customers experience a well-budgeted and precise campaign. For companies only operating in certain locations, geotargeting eliminates expensive advertising to those who are not within the correct area.

Geotargeting has many benefits:

• It helps boost business and increases visibility without an expensive price tag. It also improves customer relationships.
• It is a cost-saving technique as it prevents wasting funds by more precisely targeting the right audience.
• It allows marketers to manage their marketing loads better, unlike Pay-Per-Click or Search Engine Optimization. However, these still need to be in effect.

Knowing the best way to curate a geotargeting campaign can be tricky, which is why enlisting the help of professionals can be greatly beneficial. The experts at digitalmarkgroup.com can help create and put your geotargeting campaign into motion, among other target marketing methods.

A rise in voice search

Around 3.5 billion searches are performed on Google every day, with one-third consisting of voice searches. Such advances in technology, and the natural inclusion of personal devices in people’s homes, has expanded searching capabilities. Now, people are asking Amazon’s Alexa and Apple’s Siri for recommendations on where to eat and shop.

However, for your content and business to appeal to voice search, keywords and phrases need to be more conversational. Rather than try to rank for “graphic designer New York,” instead focus on terms like “the best graphic designer in New York.”

The continued rise of AR and VR

Augmented reality (AR) and virtual reality (VR) have finally arrived in the big leagues. While it may have taken time for AR and VR to make a significant impact, it is time to adopt these trends into digital marketing strategies.

The likes of Pokémon Go brought AR into the limelight, while VR headsets and gameplay are continuing to improve over time. Businesses have already embraced AI and VR, with IKEA implementing VR gaming technology since 2016. With the IKEA shopping app, customers can experience and try out IKEA products before buying them.

The benefits of AR and VR include:

• An emotional experience for the customers
• Interesting and immersive content
• More convenient service
• Higher engagement levels

The likes of VR and AR allow customers to have a personalized and immersive experience. If consumers are unsure about spending their money with you, VR and AI can help make the difference.