Acquiring clients is among the most important business processes, and a lot of efforts go into it. Running inbound marketing campaigns, lead generation, booking appointments, pricing negotiations, and closing leads form the entire sales cycle. Every marketer would like to get more from these converted leads. Email marketing can prove to be a top avenue for marketers as they already have the email addresses of their clients and reaching out to their inboxes is pretty inexpensive. You also get exclusive coverage once they open your email with no competitor hovering around you. Boosting customer loyalty through emails is a bankable tactic for all businesses. Wait no more, read the article to know more about the subject:

 

Welcome your subscribers

 

A welcome email is an excellent way of onboarding a new subscriber. This email should express warmth because this is the way to value their action of subscribing. The first impression of the brand has influence over customer behavior, so draft a welcome email carefully. Consider offering a discount to new subscribers because it can magnify revenue by 30% per email compared to welcome email without any offer. You can find free HTML email templates online for a welcome email. Additionally, you can also take help of Mailchimp specialists to make things easy for you, if you are using Mailchimp.

 

Educate And Add Value To Customers

 

You can tap the power of email to educate subscribers about the latest technology in the industry, product, industry, or company. It is a way to make deeper connections beyond the relationship between client and company. This also plays a pivotal role in lead nurturing. The customers will appreciate your efforts and will promote your products and services with word-of-mouth. Do you know lead nurturing results in 50% more sales at 33% lower marketing cost?

 

Express Gratitude

 

An email full of expressions of gratitude will cheer the mood of recipients. You can send this email after every purchase and request for a review. Adding a personalized note from the CEO, MD, or owner of the company will give a sense of importance to the subscribers, and consequently, they will remain loyal to your brand.

 

Give Out Perks

 

You can give special status to your regular or frequent customers. As they spend a considerable amount of money on buying your products, in return, you should provide them perks such as discount coupons, free delivery, cashback offers, or priority in customer services. It would be convenient to categorize them in Diamond, Platinum, and Gold groups based on past purchases and offering perks accordingly.

Send Customers Gifts And Messages On Special Occasions

 

It is an effective trick to surprise your customers on special days. Though it’s a small gesture, it shows that you care for customers. If you can send a discount coupon or free shipping offer, it will be a bonus. It might be an old trick, but the results are ever-lasting. You must send such emails on birthdays, anniversaries and the festive occasions that they celebrate according to their geographical location.

 

Use Redemption Reminders

 

This email is different from conventional follow-up email because it carries value for customers. Choose a simple subject line with the words remember or gentle reminder. Avoid any hidden terms and conditions and clearly specify the expiry date and reward amount. You can give your customers multiple options to redeem the points. This allows customers to use the points as per their needs. This tactic is utilized in email campaigns of Amazon, Walgreens, and Starbucks. Do you know people spend 13% more annually when they are part of a loyalty program?

 

Protip: Send only 1-3 email reminders in a month.

Promote Ambassador Or Partner Programs

 

The motive of this program is to encourage customers to advocate the brand and its products to engage with new leads. As a reward, brand owners allow ambassadors to attend brand events, new releases, and highly discounted products. N

 

Quick Tips For Building Customer Friendly Email Copies That Drive Customer Loyalty

 

 

• Keep the email copies conversational.
• Use personalization best practices and include the last message for reference whenever required.
• Try to maintain consistency and let your readers know that you care about them.
• Build upon your previous communication to increase relevance.
• Put the adequate focus on the shareability of your messages with resources included.
• Don’t be afraid to experiment with new and innovative strategies like using infographics or email gamification.
• Avoid using any political or socially sensitive idea in your messages no matter what.
• As time passes, improvize your automation workflows and combine them with personalization.

 

 

Wrap Up

There is no cap over how many methods can be used to drive customer loyalty but always try to ensure that you deliver value to your subscribers continuously. To drive customer loyalty, foster positive experiences and try to connect with the buyer persona extensively. Make use of gifts and other perks to maintain a two-way relationship. All in all, to boost customer loyalty, try to nurture the engagement. I hope that you find this article on boosting customer loyalty useful.