Product placement in blog posts means your product is named and described inside a relevant article, usually a roundup or comparison that buyers read while choosing a tool. On my marketing blog, product placements go into roundups about marketing, AI, productivity and small business software, written in my words next to the tools your buyers already compare.
Roundups and best of lists are where a lot of software buying starts. People read them when they're building a shortlist, and AI assistants lean on the same lists when they recommend tools. Being named there puts you in front of a buyer at the right moment.
How product placement in a blog post works
- Existing roundups. Your tool is added to a relevant list that is already published and indexed.
- New roundups. If there's no list for your category yet, a new one can be written with your tool considered as it's built.
- Position. You can ask about a specific position in the list.
- Your points. Send the two or three things you'd most like readers to know, and I check them against your site.
Full details, including reviews and newsletter features, are on my feature your tool page.
Who it suits
- Tools in a clear category where buyers compare a shortlist before signing up
- Newer tools that want to sit alongside the names buyers already know
- Tools whose competitors are already named in one of my roundups
- SaaS and AI companies that want to be named in the lists AI assistants cite
Placement or linked mention?
A product placement names and describes your tool in the list. If you also want a link from an article, that can be agreed as a link insertion or a sponsored article. Tell me what you have in mind when you get in touch.
What I need from you
- Your tool's name and website
- The category, or the existing roundup you have in mind
- The two or three things you'd most like readers to know
- A working product with a public website, so I can check what it does
How it works
- Use my contact form or email [email protected] with your website, your target URL and the topic or category you have in mind.
- I reply with what fits: a new sponsored article, a link in an existing article, a roundup placement or a newsletter feature.
- You send the article or the points you want covered, or I write it so it matches the rest of the blog.
- We agree the details and I send a PayPal invoice.
- I publish and send you the live link.
Why my roundups
I write every entry myself so it matches the rest of the list and stays useful to readers. I've spent 21 years in marketing, built, scaled and sold a digital marketing agency, and been listed by Forbes in the Top 20 Social Media Power Influencers. I've also reviewed and ranked more than three hundred tools, so I know what readers want to see before they try one.
Ready to start? Use my contact form, my write for me page or email [email protected] with your website, the page you want readers to reach and the topic you have in mind. You'll get a straight answer, usually within a working day.
Frequently asked questions
What is product placement in a blog post?
It's when a product is named and described inside a relevant article, most often a roundup or comparison, so readers who are choosing a tool see it next to the alternatives.
Can my tool be added to an existing roundup?
Often, yes, if it fits the category. Tell me which roundup you have in mind or ask me to suggest one.
Can I choose where my tool appears in the list?
You can ask about a specific position when you get in touch.
Do you write the entry?
Yes. I write it so it matches the rest of the list. You're welcome to send the points you'd most like covered.
How long does a placement stay live?
Placements are permanent.
How do I pay?
By PayPal invoice, once the details are agreed.