You may not realize it, but email marketing is an incredibly powerful tool to use in business. If performed correctly, email marketing can be a cost-effective way to engage with your customers and drive conversions. Here are a few tips on how you can increase email performance, as well as your ROI.
Determine Your Goals
Before you can begin the email marketing process, it’s essential that you have determined your goals and objectives. There are various questions that you should ask yourself, which can help you establish whether you want to boost subscribers lists, turn leads into new clients or increase traffic to your website. Without having a firm goal in place, the time you put into the task will be wasted. You should ensure that your marketing goals are measurable, specific and most importantly, realistic.
A common mistake that many marketers find themselves in is trying to track the common email metrics such as open rate or CTR, without examining their established goals. With a range of tracking options available on the market, it’s incredibly important that your team knows how to track metrics and trends. Having an extra layer of strategy and analytics can help to provide ideas for how to optimize your emails, achieving what you set out to do.
Understand Your Audience
With over 40% of marketers not sending email messages that are direct and targeted, it’s important not to add yourself to that percentage. Instead, you need to learn about email list segmentation and what it can do for your business. Not only will it guarantee that you are delivering content that is relevant and reliable to the right parties, but it can also increase engagement rates. There are a variety of important data points to segment your emails such as location, purchase history or engagement.
Keep Subscribers Engaged
To maintain and grow your subscriber list, you need to think of ways on how to keep them engaged and interested in your brand. Establishing who and who isn’t engaged with your business can help you work out who to aim your marketing efforts towards. Make sure to remove any unengaged subscribers as, if you keep sending out emails to people who aren’t interested, it can negatively affect your sender score.
Use the Right Software
There is a range of software options available to help take your email marketing to new heights. For example, check out PieSync who are a company that know all about email marketing, marketing automation, invoicing and more. With 64% of companies using cloud-based apps, the software has you in mind when it comes to delivering an app that can give you a 360-degree view of your customers, helping you work out who to target. What’s more, using the contact sync app from Pie Sync can allow you to sync contacts from customers across connected apps.
To get your business name out there, it’s essential that you take all the email marketing tips listed on board. That way, you can market your company to the masses, helping to drum up interest and build on your customer base.