I guess we are familiar with the conversion rate term, but let us remind you what it is. In a nutshell, conversion rate is a percentage of subscribers that complete an action you want them to make. It impacts the return of investment. The very term speaks for itself,...
If you operate a B2B business, it is essential to have the right email marketing strategy in place. While it is important to engage prospective customers on social media networks such as Facebook, Twitter, and Instagram, some of your best prospective clients might...
You may not realize it, but email marketing is an incredibly powerful tool to use in business. If performed correctly, email marketing can be a cost-effective way to engage with your customers and drive conversions. Here are a few tips on how to take your email...
Running a small business can be a terrifying venture; you’re investing so much of your time and money into what you believe in, but how do you share that with the world? How do you reach the right audience, engage them, and ultimately, get them to buy from you?...
There are a little over 200 billion (with a B) emails sent everyday. That’s 2.4 million a second, rounding out at 74 trillion every year. There are just over 7 billion people in the world (only about half of which have internet access). Very roughly,...
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