As much as we might not like it, few website visitors will convert on their first visit. But this is something every business faces. Various statistics reveal that 98% of your website’s first-time visitors will leave without converting. As bad as this looks, it’s far...
Email marketing has been – and continues to be – one of the most effective ways to generate and nurture leads into becoming customers. If you’re a business, then you need to leverage email marketing. Full stop. It’s a must – it’s how you capture leads and keep them...
I guess we are familiar with the conversion rate term, but let us remind you what it is. In a nutshell, conversion rate is a percentage of subscribers that complete an action you want them to make. It impacts the return of investment. The very term speaks for itself,...
When you open your inbox in the morning how do you pick which emails to read first? The chances are that you choose the one with the subject line/headline that catches your eye, or grabs your attention. Subject lines on emails and headlines on blogs or social media...
If you operate a B2B business, it is essential to have the right email marketing strategy in place. While it is important to engage prospective customers on social media networks such as Facebook, Twitter, and Instagram, some of your best prospective clients might...
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