Posts Tagged ‘content strategy’

What to look for when hiring a content writer

What to look for when hiring a content writer

Are you thinking of employing a content writer to help you manage your content marketing schedule? A good content marketing strategy implies long hours spent on content creation and promotion – so, by getting a content writer, you can save a lot of time, while also ensuring you are providing high-quality content. In this blog…

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How to measure ROI from your content marketing

How to measure ROI from your content marketing

Are you using content marketing to help promote your business? Just like with any other digital or offline marketing effort, you need to measure the results from your content marketing. Are your expenses justified? Are you getting the results you need and if not, how can they be improved? In this blog post, I’m going…

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A guide to using content marketing for lead generation

A guide to using content marketing for lead generation

Content marketing has a lot of different benefits – it’s great for raising brand awareness, improving engagement on your website and on social media, it offers great value to your visitors and it can increase customer loyalty and retention. Another great benefit? It’s a great tool for lead generation. Create great content, promote it the…

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