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4 Things to Consider Before Becoming Self-Employed: A Guide The number of people opting for self-employment is on the rise, with more and more workers realising the opportunities that self-employment provides, from flexibility to organise your own time to the freedom to move and travel where and when you want. However, there are some aspects…

Aligning Training Goals with Business Goals ‘The Perfect Training Program’ There’s nothing that can be defined as the term perfect, for some perfection can be a standardized, well cooked and balanced flavored steak but for some perfection is just the ladder to focus more upon tangible factors such as precision, hard work, and the will…

How do you build a successful global franchise business?   When you have an amazing business model that works, loyal customers that keep coming back for more and amazing products, you could potentially have a huge opportunity: to build a global franchise business. That’s a huge undertaking and one that not many have managed to…

Should you get involved in a franchise business?   Starting a business by yourself is a daunting task. Maybe you have a great idea but no capital. Or maybe it’s the other way around – you have some capital but no clear idea of what to do and what kind of business you could possibly…

Do you have what it takes to build a franchise business?   Building a successful business is an amazing feat and definitely not a small one; building a successful franchise business can seem almost impossible. But many businesses, like the Dickeys Franchise, have managed to achieve this – do you have what it takes to…

5 Metrics You Must Assess for eCommerce Success   Let’s face it, running a successful eCommerce store isn’t exactly easy. It takes a lot of effort, time, and often financial commitment to get an eCommerce store off the ground.   But once your store has launched and you’re making sales, how do you keep track…

8 Essentials for High-Impact Product Packaging Relieved that after months – or even years – you’re finally happy with your product offering? Now it’s just time to box it up and send it out… Or is it? It’s one thing to sell your product in focus groups, trade shows and presentations where you can be…

How to mitigate the risk of Business Email Compromise attacks How aware are you of BEC attacks? Businesses of all sizes are at growing risk of this growing type of cyber-crime. In fact, between 2013 and 2018 the FBI estimates that cyber criminals have stolen more than $12 billion through this form of fraud. Here…

The Most Common 7 Social Media Marketing Mistakes Startups Should Avoid? If Instagram and Facebook Live haven’t taken you by surprise, then you are missing out on many goodies that social media users enjoy every day. And even as the world awaits the use of augmented reality in marketing to go full-swing in superimposing social…

Call to Action is Key in Digital Marketing A clear call to action (CTA) is a key part of any digital marketing campaign. Ideally, the messages in all of your marketing pieces should be interesting and informative to readers. Once you’ve grabbed their attention, a CTA is almost a subliminal hook to encourage further engagement.…